What Is Web 2.0? And How Are Businesses Making Use Of Web 2.0 Tools And Techniques?

Air Date: Tuesday, May 01, 2007

Cost: $250

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Presented By:

Who should attend: Vendor Strategy professionals, CIOs, Information & Knowledge Management professionals, and Technology Product Management & Marketing professionals

Description:

Online registration for this teleconference is now closed. To register, please contact Client Support at 617/613-5730 or 1-866-FORRESTER.

Description

One of the major trends in the tech industry today is the adoption of Web 2.0 technologies such as blogs, wikis, podcasts, and RSS. While most of Web 2.0 technologies are evolutionary, it's the convergence of these technologies ¿ along with fundamental shifts in the nature of business, a changing workforce, and geopolitical and economic imperatives ¿ that are producing revolutionary breakthroughs. This teleconference will provide a high-level framework for how to think about and engage Web 2.0 tools and technologies. In addition, we will examine quantitative data on business adoption of these technologies, looking specifically at what tools are being adopted, who is adopting them, and for what businesses uses.

Agenda

• What is Web 2.0?
• How are businesses engaging Web 2.0, and why?
• What does Web 2.0 mean for my business?
• How does Web 2.0 technology relate to other existing enterprise applications?
• Are there risks associated with Web 2.0 technologies in the enterprise?
• What should we expect for the future?

Vendors mentioned: Atlassian, BEA, Microsoft, SocialText, and Traction.

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.