What The Media Meltdown Means For Marketing

Air Date: Monday, September 28, 2009

Cost: $250

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Presented By:

Who should attend: CMO & Marketing Leadership professionals

Description:

Created by digitization and accelerated by the recession, the media meltdown of fragmented audiences and broken business models is disrupting traditional marketing strategies and partnerships. Marketing leaders must work with their teams, agencies, and media partners to update their vision of integrated marketing in order to counter the effects of the meltdown, and to harness social media. Tomorrow's integrated marketing blends multichannel branded content with social media and strives to create a media analysis feedback infrastructure to enable message and media tuning on the fly.

Agenda:

• What the media meltdown means for marketing
• Manage the meltdown by refocusing on integrated marketing.
• Crafting integrated initiatives for the post-meltdown world
• Evaluating your own initiatives for post-meltdown fluency
• Next steps to modernize your integrated marketing

Vendors mentioned: Acxiom, Arbitron, House Party, PlaceVine, Nielsen Media, Think Passenger Inc.

*** This Teleconference is now available to all RoleView clients; however the related research may only be available with JupiterView access. In order to gain access to this research, simply click Contact Me and your account manager will call you.

Related Research:

What The Media Meltdown Means For Marketing

by David Card, July 21, 2009

How To Survive The Media Meltdown

by Nick Thomas, August 5, 2009

We Are All Media Companies Now

by Nick Thomas, July 7, 2009

How Digital Consumption Is Reinventing The Media Industry

by Nick Thomas, May 1, 2009

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