What You Need To Know About Health 2.0
Air Date: Monday, August 04, 2008
Cost: $250
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Presented By:
Carlton A. Doty
Principal Analyst
Forrester Research, Inc.
Who should attend:
Description:
The explosion of consumer adoption of social technologies is changing the nature of relationships between companies and their customers. eBusiness & Channel Strategy professionals in the healthcare industry need to come to grips with this trend, understand how it applies to their market, and take action. Forrester applied its Social Technographics® profile to online health information seekers in the US and found them to be more engaged on average in Social Computing than all US online adults. This presentation identifies who these consumers are and arms eBusiness & Channel Strategy professionals with a proven method for reaching them with an effective social strategy.
Agenda:
- The groundswell that is "health 2.0"
- The Social Technographics® of online health information seekers
- The opportunities and potential pitfalls of the groundswell
- How healthcare eBusiness & Channel Strategy professionals can extract business value from the groundswell
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
