Why Financial Shoppers Abandon Online Product Applications

Air Date: Friday, December 14, 2007

Cost: $250

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Presented By:

Who should attend: eBusiness & Channel Strategy professionals and Customer Experience professionals

Description:

Online application abandonment is one of the major challenges facing today's eBusiness executives. And as the number of consumers who shop online for financial products continues to grow, so does the importance of the issue. Forrester teamed up with comScore to understand why consumers abandon applications, whether there are any differences between abandoners themselves, and what can be done to improve completion rates.

Agenda

• How often do applicants abandon online applications?
• What are the key characteristics of these online abandoners?
• Why do applicants abandon applications?
• What are best practices for stemming the tide of online abandoners?

Vendor mentioned: comScore.

Related Research:

Why Financial Shoppers Abandon Online Product Applications

by Brad Strothkamp, August 22, 2007

How BB&T Built A Superior Online Application

by Brad Strothkamp, February 12, 2007

Ten Ways To Build A Better Financial Services Sales Site

by Brad Strothkamp, November 07, 2006

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