How In-Sourcing Market Research Is Gaining Steam - And How To Harness It, Especially For B2B Market Researchers

Air Date: Wednesday, December 02, 2009

Cost: $250

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Presented By:

Who should attend: Market Insights professionals

Description:

The economic turmoil of the past year, the need to accomplish market research faster and cheaper, and the self-service platform enablement of the Internet for quantitative and qualitative market research have greatly accelerated the trend for firms to take significant portions of their market research in-house. This can be seen everywhere, ranging from the growth of low-end tools such as Survey Monkey, to high-end enterprise feedback management systems, such as Confirmit. In addition, qualitative research is starting to go in the same direction, using platforms to host market research online communities (MROCs). While there are many advantages to this trend in terms of lowered cost and speed of insight gathering, it does have risks for businesses that go this route. This Webinar will not only cover the drivers of this trend and the major research vendors involved, but how to harness it effectively for your organization.

Agenda:

• Why the in-sourcing of market research is taking off.
• Quantitative research in-sourcing.
• Qualitative research in-sourcing.
• How you can effectively harness in-sourcing for your organization.

Vendors mentioned: Communispace, Confirmit, HiveLive, Invoke, MarketTools, Passenger, SPSS, and Vovici.

Related Research:

Watch Out For The Landmine Of B2B Online Research

by Brad Bortner, April 17, 2009

Market Researchers Demand High Panel Quality

by Brad Bortner, April 3, 2009

Fused Research Modes Will Save You Money

by Brad Bortner, February 24, 2009

Will Web 2.0 Transform Market Research?

by Brad Bortner, April 24, 2008

Online Survey Tools Gain Ubiquity

by Brad Bortner, TJ Keitt, November 28, 2007

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.