Why Mobile Could Reinvent Social Computing

Air Date: Thursday, November 05, 2009

Cost: $250

Couldn't Attend This Teleconference?

You can still listen to or watch the teleconference at a time that's convenient for you. We offer the hourlong archived teleconferences in MP3 format (audio only) or in WebEx format (audio with PowerPoint slides). Choose the format that is convenient for you.

Presented By:

Who should attend: Consumer Product Strategy professionals

Description:

Facebook recently announced that 65 million users access its services via mobile phone, while Orange "Social Life" and Vodafone "360" are the latest initiatives of operators in the mobile Social Computing space. Indeed, mobile social activity is more than just accessing social networking sites while on the go. Mobile has the potential to become the hub of Social Computing activities and offer more than just a complementary PC experience. Mobile phones will increasingly become the glue that holds the social graph together, offering immediacy and presence, location, and context to interact with the real world as well as creation tools. The "always on" mobile connected handset is what frees social from the chains for the PC and thrusts it into the social real world.

Agenda:

• What is the reality of mobile Social Computing in Europe?
• How is the market likely to evolve in the coming years?
• Which players are the best place to tap into consumers' social address books?

Vendors mentioned: AirG, Apple, AOL, BuzzCity, Facebook, GoFresh, Microsoft, MySpace, Nokia, Orange, RIM, Telefonica 02, Vodafone, Yahoo!

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.