Widget Marketing

Air Date: Tuesday, November 04, 2008

Cost: $250

Couldn't Attend This Teleconference?

You can still listen to or watch the teleconference at a time that's convenient for you. We offer the hourlong archived teleconferences in MP3 format (audio only) or in WebEx format (audio with PowerPoint slides). Choose the format that is convenient for you.

Presented By:

Who should attend: CMO & Marketing Leadership professionals

Description:

Marketers are embracing widgets as a tool to engage elusive influential consumers on social networking sites and widget-enabled desktops and homepages, but many widgets linger in oblivion, failing to gain viral traction and deliver meaningful user engagement.

Agenda

• How can marketers best use widgets as part of a social marketing campaign?
• What types of widgets are most successful, and for what purposes?
• What tactics can widget marketers use to increase viral distribution and improve user engagement?

Vendors

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.