Widget Marketing

Air Date: Tuesday, November 04, 2008

Cost: $250

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Presented By:

Who should attend: Marketing Leadership professionals

Description:

Marketers are embracing widgets as a tool to engage elusive influential consumers on social networking sites and widget-enabled desktops and homepages, but many widgets linger in oblivion, failing to gain viral traction and deliver meaningful user engagement.

Agenda

• How can marketers best use widgets as part of a social marketing campaign?
• What types of widgets are most successful, and for what purposes?
• What tactics can widget marketers use to increase viral distribution and improve user engagement?

Vendors

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.