WiMAX In The US: Complement, Substitute, Or Irrelevant?

Air Date: Friday, November 20, 2009

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Presented By:

Who should attend: Consumer Product Strategy professionals

Description:

After years of anticipation and temptation, true WiMAX has officially arrived in the US. The "new" Clearwire is focusing hard on major markets to take advantage of consumers' growing interest in on-the-go broadband. Competitive carriers be warned: When WiMAX comes to town, things will be different. A WiMAX market launch brings as many as three new players into the market, each with unique product offerings, customer relationships, and/or market positions. This teleconference addresses who's doing what in the market today, as well as the $64,000 question: How will consumers react to these new services? Our data shows that most consumers have no idea what WiMAX is. Yet despite their lack of familiarity with the technology, they do understand the benefits it can deliver. We look at consumer interest in WiMAX as a substitute for and a complement to fixed broadband and look at how WiMAX product strategy professionals should use this data to make their products succeed in the market.

Agenda:

• Who is doing what in the WiMAX space in the US?
• How interested are consumers in adopting WiMAX in lieu of, or in addition to, fixed broadband?
• Why is the emergence of WiMAX in the US important?

Vendors mentioned: AT&T, Clearwire, Comcast, Sprint, Time Warner Cable, Verizon Wireless

Related Research:

The Who/What/Where Of WiMAX In The US

by Doug Williams, October 1, 2009

WiMAX Services Are Both Complements To And Substitutes For Fixed Broadband

by Doug Williams, October 1, 2009

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.