How To Work Smarter When Seeking Interactive Budget Buy-In Or Engaging With IT

Air Date: Friday, December 04, 2009

Cost: $250

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Presented By:

Who should attend: Interactive Marketing professionals

Description:

Interactive marketers face numerous challenges, among them are winning budget approval for new initiatives and dealing with IT personnel. This teleconference will tackle both issues with practical steps and tools for improving performance in these areas.

Marketers seeking budget approval will find out how to build a strong case for new spending plans and learn tips for managing the budget process.

Marketers looking to improve relations with IT will discover how companies like Brown-Forman and Weather.com keep these interactions constructive with a proper balance of structure, procedures, and goal alignment.

Agenda:

• Gaining budget approval.
• Identifying the type of new spending you need.
• Using a three-step process to gather intelligence.
• Making the budget pitch.
• Working with IT.
• Forming marketing and IT working groups with aligned goals.
• Keeping projects on task with documented details and scope.
• Going beyond structure with other strategic moves.

Related Research:

How Interactive Marketers Can Secure Budget From Their CMOs

by Neil Strother, October 2, 2009

How To Work With IT To Get (Most) Of What You Want

by Neil Strother, October 15, 2009

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.