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Reineke Reitsma

Vice President, Research Director - Market Insights serving Customer Insights PROFESSIONALS

Reineke serves Customer Insights Professionals and leads a team that helps these professionals understand the changes happening in the customer insights industry and how they should adapt their research agendas, research methodologies, and team structure to continue to be successful. Prior to this position, Reineke spent six years at Forrester managing all quantitative research operations for Forrester in Europe and Asia, including the Consumer Technographics® and UK Internet User Monitor studies and writing quantitative research about the effect of technology on consumer behavior. Before that she was an analyst at Forrester for four years, focusing primarily on retail and media topics.

Previous Work Experience

Reineke comes to Forrester from Intres, a retail-service organization that manages a group of retail chains like Intersport and Livera in the Benelux countries. At Intres, Reineke advised the board of directors on business expansions and supported senior management with strategic decisions. Specializing in quantitative research, she used this knowledge to develop and introduce an electronic management information system at Intres.

Prior to Intres, Reineke worked for five years as a senior research executive at Market Response, a market research company in the Netherlands. At Market Response, she set up and coordinated research activities in Europe and Asia. Her focus there was on continuous and international research as well as on consulting. Reineke worked during this period for clients like Akzo, British American Tobacco, Mars/Effem, and Sara Lee.


Education

Reineke is a graduate in social geography of the University of Groningen, Netherlands.

Research Coverage:

CSC, Consumer Segmentation, Emerging Market Research Strategies, Market Research, Market Research Tools, Microsoft, Technology Product Strategies

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