Forrester

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

Asia Pacific Technographics®

For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Downloads: 31

For Marketing Leadership Professionals

Report:US Online Hispanics: A Demographic Overview

North American Technographics®

This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile device...

• Downloads: 61

For Marketing Leadership Professionals

Report:US Young Professionals: A Demographic Overview

North American Technographics®

In this demographic overview, we take a look at US young professionals — an ambitious group that seems to embody the "work hard, play hard" lifestyle. Forrester defines young professionals as...

• Downloads: 65

For Marketing Leadership Professionals

Report:The Digital Affluent: A Demographic Overview

North American Consumer Technographics®

Online affluent consumers in North America, defined as individuals with at least $1 million in investable assets, show unique behaviors with regards to their finances. Although Seniors overall have...

• Downloads: 98

For Marketing Leadership Professionals

Report:Understanding China: The Opportunities And Challenges

A Technographics® Document

For many companies, China offers both an opportunity and a threat. Its size, its history, its political situation, and the attitudes of its consumers present a series of challenges for companies...

• Downloads: 79
• Comments: 2
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For Marketing Leadership Professionals

Report:Digital Natives: A Demographic Overview

North American Technographics®

Digital natives have grown up in the age of technology and cannot imagine a life without computers, cell phones, and social networking. Although digital natives may not have large amounts of...

• Downloads: 144

For Marketing Leadership Professionals

Report:Digital Moms: A Demographic Overview

North American Technographics®

Moms (defined here as US online women ages 18 to 50 who are parents of a child younger than 18 living with them) are much like their non-mom counterparts when it comes to their basic demographics,...

• Downloads: 298

For Marketing Leadership Professionals

Report:Consumers Sound Off On Personal Computing Form Factors

Forrester Technographics® Digital Consumer Community Report, June 2011

To understand more about this changing PC landscape and what it means for consumers’ expectations in the market, we tapped into our qualitative Technographics® community. During a...

• Downloads: 1

For Marketing Leadership Professionals

Report:A Market Researcher's Introduction To The Global Online Population Forecast, 2009 To 2014

In the past five years, the global Internet population has grown from about 1 billion to 1.6 billion, and this growth isn't about to stop any time soon. However, the future growth isn't equally...

• Downloads: 693

For Customer Experience Professionals

Report:A Market Researcher's Introduction To The Future Of Online Customer Experience

The types of devices people use to connect to the Web are proliferating. Portable devices are rapidly getting more powerful, and as a result, the tradeoff between mobility and capability is...

• Downloads: 1008

For eBusiness & Channel Strategy Professionals

Report:Technographics® Insight: Hispanic Youth Are Active Online Shoppers

Hispanic Technographics® Youth Online Survey, Q2 2009 (US)

This highlight deck summarizes the key findings related to shopping and spending from Forrester's Hispanic Technographics Youth Online Survey, Q2 2009.

• Downloads: 10

For Marketing Leadership Professionals

Report:Technographics Insight: Who Buys Mobile Services In Asia Pacific?

This Technographic Insight takes in depth look at mobile usage and activities in Asia. It takes a look at differences in mobile ownership and uses between Asian countries with a focus on mobile...

For Customer Insights Professionals

Report:The Opportunities And Challenges Of Mobile Research

Mobile Research Adds "Anytime, Anywhere" To The Research Mix

Mobile research is still limited in uptake, but it will gain momentum in the years to come as mobile Internet penetration grows. Its mobility and flexibility offer consumer market research...

• Downloads: 771

For Customer Insights Professionals

Report:A Consumer Market Researcher's Introduction To Mobile POST

Creating and implementing a sound mobile strategy is challenging, but as consumers adopt higher-end cell phones, companies need to understand how they should connect with consumers on a device that's...

• Downloads: 611

For Customer Insights Professionals

Report:A Consumer Market Researcher's Introduction To Mobile Technographics®

Effective marketing requires sending the right message to the right person, and cell phones' anytime, anywhere character makes them the perfect delivery system for that message. The ubiquity of cell...

• Downloads: 1108

For Marketing Leadership Professionals

Report:Technographics® Insight: Internet Usage And Online Activities Across Asia Pacific Markets

This Technographics Insight takes a look at Internet uptake in Asia Pacific markets. It examines Internet adoption across countries, the profile on online consumers, and their activities online.

• Downloads: 3

For Customer Insights Professionals

Report:A Consumer Market Researcher's Introduction To Product Strategists' Segmentation Best Practices

In most companies, the development of a customer segmentation is the responsibility of the market research department. A good segmentation is used by the whole organization and especially guides...

• Downloads: 675

For Customer Insights Professionals

Report:A Consumer Market Researcher's Introduction To Consumer Spending In An Economic Recession

In this economic recession, market researchers have to support product strategists to understand shifting consumer priorities. An evaluation of purchase intentions can determine which products...

• Downloads: 649

For eBusiness & Channel Strategy Professionals

Report:How The Net Is Influencing European Offline Sales

For the past decade or so, an increasing number of European consumers have been relying on the Internet to provide them with information on products and services. Today, more than half of the...

• Downloads: 140

For Customer Insights Professionals

Report:The Herd Effect And The Influence Of Technology On Consumer Behavior In A Crisis

There have been tough economic times before, but those were in a different era. In the 1980s, consumers only received information via television and newspapers, which meant a certain delay in getting...

• Downloads: 564

For Marketing Leadership Professionals

Report:Technographics® Insight: Social Technographics In Poland

This Technographics Insight takes a look at Social Technographics in Poland. It examines the importance of understanding the impact of social computing activities on companies.

For eBusiness & Channel Strategy Professionals

Report:Technographics® Insight: Global Financial Attitudes Among Online Consumers

This Technographics Insight takes a look at the financial attitudes among online consumers globally. It compares online consumers¿ willingness to shop around for financial products, trust in...

For eBusiness & Channel Strategy Professionals

Report:Online Shopping In Poland: How To Turn "Lookers" Into "Buyers"

The eCommerce market in Poland is full of potential. It's growing faster than Western European markets and is overtaking Southern European countries such as Spain and Italy. Polish consumers are...

• Downloads: 410

For Marketing Leadership Professionals

Report:Technographics® Insight: Gambling And Online Gaming In The UK – Two Sides Of The Same Coin?

This Technographics Insight takes a look at the uptake of online gambling and online gaming by Internet users in the UK. It gives insight in the trends, and examines which types of consumers are...

• Downloads: 1

For Marketing Leadership Professionals

Report:Technographics® Insight: Which Security Measures Do Europeans Take?

This Technographics Insight takes a look at security measures taken by Internet users in Europe. It examines which types of consumers are having the most security concerns, and it gives insight in...