Trends Report

Chatbots Are Transforming Marketing

Use Chatbots To Help Customers Discover, Explore, And Engage With Your Brands

May 24th, 2017
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Frederic Giron , Brandon Purcell , Joe Stanhope , Diane Deng , Julie Ask , Jennifer Wise , Bill Nagel

Summary

Marketers' interest in chatbots is growing rapidly, and many plan to launch a branded chatbot in 2017. Success will hinge on marketers' ability to define a clear purpose for the chatbot and set clear objectives for the marketing team. This report shows B2C marketing professionals how to use chatbots for marketing by focusing on the discover, explore, and engage stages of the customer life cycle.

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