Best Practice Report

Make Sales Conversations An Integral Part Of Your Content Marketing Plans

Top Marketers Keep A Customer Focus To Align Sales And Marketing Messages

December 4th, 2015
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
With contributors:
Peter O'Neill , Shanta Samlal-Fadelle , Mary Shea, PhD , Matthew Camuso , Matthew Izzi

Summary

B2B marketing content fuels both effective demand creation and successful sales conversations. This report describes how B2B marketers can help sales become an effective content concierge by investing in delivery systems that 1) enable sales to become content experts, 2) make it straightforward to find the content reps want and need, and 3) track usage and feedback to incorporate into future content planning and execution.

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