Trends Report

Privacy In 2019: The Year In Review

What B2C Marketers Need To Know About The Privacy Climate

January 22nd, 2020
Stephanie Liu, Senior Analyst
Stephanie Liu Senior Analyst
Fatemeh Khatibloo, null
Fatemeh Khatibloo
With contributors:
Mary Pilecki , Elsa Pikulik , Luca Russo , Christine Turley

Summary

2019 was a significant year in the privacy field. The General Data Protection Regulation (GDPR) hit its first anniversary, California passed seven amendments to the California Consumer Privacy Act (CCPA), and the International Association of Privacy Professionals (IAPP) hosted the largest privacy conference in history. This annual report identifies key trends in privacy and examines what they mean for B2C marketers and their organizations.

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