Essentials Report

Research Overview: Mobile App Experiences

A Guide To Getting Mobile Retail Experiences Right

September 20th, 2019
Jennifer Wise, null
Jennifer Wise
Michelle Beeson, null
Michelle Beeson
With contributors:
Fiona Swerdlow , David Truog , Luis Deya , Madeline King

Summary

Mobile is the dominant digital touchpoint for shoppers around the world. Retailers must improve their mobile apps' usability and functionality to increase the likelihood of more direct sales, enable online and offline sales, and retain existing customers. This report gives digital business strategy professionals in retail a one-page graphical overview highlighting key themes, frameworks, and new approaches for improving mobile app functionality and experience design.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.