Trends Report

The Hidden Power Of Mobile

Link Mobile And Offline To Advance Your Marketing Strategy

November 29th, 2016
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Brigitte Majewski , Joe Stanhope , Tina Moffett , Jim Nail , Samantha Merlivat , Richard Joyce , James McCormick , Kasia Madej , Christine Turley

Summary

Most marketers agree that mobile is a strategic priority. However, they fail to appreciate the true power of mobile: its ability to radically improve their entire marketing plan by linking consumer online and offline behaviors. This report reveals how marketers can tap the full potential of mobile by measuring the impact of mobile on offline, overtly integrating mobile and offline advertising, and leveraging mobile contextual data for insights and attribution.

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