Trends Report

Scale Success with Programmatic Multichannel Media Buying

December 6th, 2012
Joanna O'Connell, null
Joanna O'Connell
Christine Overby, null
Christine Overby
With contributor:
Elizabeth Komar

Summary

This report will guide marketers to think beyond the possibilities of programmatic media management in display; take them down the path to embracing programmatic on video, mobile, and social; and explain how to achieve that goal.

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