Ron Rogowski

Principal Consultant serving Customer Experience PROFESSIONALS

Ron is a principal consultant serving Customer Experience Professionals. During his 13-year tenure as a Forrester analyst, Ron has helped companies develop and execute digital-first customer experience strategies. He has pioneered methodologies for evaluating how well companies deliver on the needs and expectations of today's multi-touchpoint customers.

Previous Work Experience

Ron came to Forrester through its acquisition of Giga Information Group. During his time at Giga, Ron was responsible for managing its user experience evaluation business. Prior to that, he worked at Kyodo News Markets in Tokyo.

Education

Ron has a B.A. in English and Japanese from the University of Richmond.

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15 results in Reports

  • Ron Rogowski
  • Consumer Electronics & Technology
  • For Customer Experience Professionals

    Report:Emotional Experience Design

    Creating Online Experiences That Deeply Engage Customers

    As consumers increasingly look to connect with companies online, lackluster Web experiences will damage many brands. But better functional design won't solve the problem. Instead, Forrester...

    • Downloads: 2244
  • For Customer Experience Professionals

    Report:Web Site Content That Builds Brands

    Web content is the backbone of a company's online brand presence. But many firms struggle to provide useful, relevant content that allows users to accomplish their goals and supports the company's...

    • Downloads: 1532
  • For Customer Experience Professionals

    Report:2011 Customer Experience Predictions

    What Customer Experience Professionals Need To Know About The Year Ahead

    In 2011, the customer experience ecosystem will expand to include a dizzying array of new devices, touchpoints, and physical interactions. The breadth of this emerging ecosystem and the number of...

    • Downloads: 1861
  • For Customer Experience Professionals

    Report:Rich Internet Applications That Build Brands

    Compared with HTML, rich Internet applications (RIAs) offer greater interactivity, improved user experiences, and better differentiation. But most firms miss out on the brand-building potential of...

    • Downloads: 1245
  • For Customer Experience Professionals

    Report:Best And Worst Of Brand-Building Web Sites, 2007

    Forrester Applies Its Web Site Brand Review Methodology To The Sites Of 20 Top Brands

    How good is the overall experience offered by top brands' Web sites today? To find out, we graded the sites of 20 of the world's top brands on how well they cater to user needs (Brand Action) and how...

    • Downloads: 971
  • For Customer Experience Professionals

    Report:Web Site Imagery That Builds Brands

    Brand-building Web site imagery helps target users accomplish their goals while reinforcing key brand attributes. While many firms struggle to incorporate brand-building imagery on their sites, we...

    • Downloads: 934
  • For Customer Experience Professionals

    Report:Web Site Layouts That Build Brands

    Web site layouts help companies build brands by focusing attention on the content and function users need most and creating visual continuity across channels. While many firms struggle to craft brand...

    • Downloads: 936
  • For Customer Experience Professionals

    Report:Best And Worst Of Brand Building Web Sites, 2007: Luxury Accessories

    Forrester Applies Its Web Site Brand Review Methodology To The Sites Of Five Top Luxury Accessory Brands

    The luxury accessories industry features some of the most recognized brand names in the world, like Chanel, Gucci, Louis Vuitton, Rolex, and Tiffany & Co. But how good is the brand experience offered...

    • Downloads: 749
  • For Customer Experience Professionals

    Report:Meet The Changing Needs Of Connected Customers

    Your customers are more connected, more empowered, and more distracted than ever. To compete in this volatile world, companies need a new approach to delivering customer experiences. This report...

    • Downloads: 884
  • For Customer Experience Professionals

    Report:How Social Media Can Improve The Automotive Customer Experience

    A recent Forrester survey of 4,500 online consumers showed that people want auto manufacturers to engage them with social media. For auto manufacturers, a good social media strategy can help...

    • Downloads: 948
  • For Customer Experience Professionals

    Report:Site Search Best Practices: Methods For Creating A Positive Search Experience

    Site search is a critical but unfulfilling part of Web site user experiences. As complex as search may seem, users only need two things for a positive site search experience: relevant results and a...

    • Downloads: 859
  • For Customer Experience Professionals

    Report:Key Considerations For Designing User Experiences On The iPad

    Tailor Apps For The iPad's Unique Form Factor And User Behaviors

    The iPad's popularity has caused customer experience professionals to take a hard look at providing relevant experiences for yet another device. Because of the iPad's unique form factor and use...

    • Downloads: 1056
  • For Customer Experience Professionals

    Report:Best And Worst Of Brand Building Web Sites, 2008: Mobile Carriers

    Forrester Applies Its Web Site Brand Review Methodology To The Sites Of Four Top Mobile Carrier Brands

    The mobile carrier industry features some of the most recognized brand names in the US, like AT&T, Sprint, T-Mobile, and Verizon. But how good is the online brand experience offered by these...

    • Downloads: 446
  • For Customer Experience Professionals

    Report:Best And Worst Of Brand Building Web Sites, 2007: Consumer Electronics

    Forrester Applies Its Web Site Brand Review Methodology To The Sites Of Five Top Consumer Electronics Brands

    The consumer electronics industry features some of the most recognized brand names in the world, like LG, Panasonic, Philips, Samsung, and Sony. But how good is the brand experience offered by major...

    • Downloads: 421
  • For Customer Experience Professionals

    Report:Best And Worst Of UK Retailer Privacy Policies

    Minor, Low-Cost Changes Can Boost Trust

    Consumers worry about the privacy and security of their information when transacting online. But how well do leading companies perform at making their privacy and security policies (PSPs) known to...

    • Downloads: 206