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    <title>Sample Research from Forrester</title>
    <link>http://www.forrester.com</link>
    <description>Forrester helps businesses thrive on technology change.  
	The listed research is available to all registered clients and guests.</description>

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		<title>Sample Research from Forrester</title>
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      <title>Lean: The New Business Technology Imperative</title>
      <link>http://www.forrester.com/go?docid=55390&amp;src=RSS</link>	      <description>Sep 3, 2009: Everyone wants to be lean these days, whether when stepping off a scale in the morning or reviewing the cost of running a successful business. But just how do you define &quot;Lean&quot; &amp;amp;mdash; especially in the context of business and technology? Do you think of Lean as a way to drive down costs for technology solutions? Or does Lean conjure visions of streamlined business processes that deliver ever-higher levels of productivity and quality? Or does Lean mean creating a Lean business that delivers more customer value and innovation to compete in today&#39;s Lean economy? We assembled some of our top analysts on this subject and put them to the test in a no-holds-barred roundtable discussion. The truth is that you must embrace Lean from all perspectives &amp;amp;mdash; people, process, and technology &amp;amp;mdash; and focus as much on adding value as on eliminating waste.</description>
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    <item>
      <title>From Information Technology To Business Technology: An Interview With George F. Colony</title>
      <link>http://www.forrester.com/go?docid=55326&amp;src=RSS</link>	      <description>Sep 4, 2009: For the past four years, Forrester Research CEO George F. Colony has been preaching the gospel of converting information technologists into businesspeople. The number of converts has been lower than we hoped, but a generational change in IT and business leadership is beginning to force the issue. George calls this concept &quot;moving from information technology to business technology &amp;amp;mdash; or IT to BT.&quot; At its heart, the message is for IT to measure itself using business metrics that matter to the COO, CEO, and board of directors, instead of assessing its success with a technology yardstick, such as network availability or server uptime. But the IT-to-BT message goes beyond the need for action by CIOs. CEOs and corporate directors, too, can no longer ignore IT issues by relegating them to the CIO. Connie Moore, a research director serving business process professionals, caught up with George while they were both preparing for Forrester&#39;s Business Technology Forum 2009. His message is nothing less than a clarion call for IT and business execs to start thinking and acting in a profoundly different way.</description>
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