About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Sarah Rotman Epps is a Senior Analyst serving marketing leadership professionals, based in San Francisco. She studies the evolution of personal computing: how devices are changing, the new consumer behaviors they produce, and the industries they disrupt. She advises marketing and strategy leaders on how to capitalize on these trends through Forrester’s syndicated research, consulting, public speaking, and blogging.
Sarah's research is quoted frequently in The New York Times, The Wall Street Journal, the Financial Times, BusinessWeek, The Economist, and other leading publications. She has appeared as an expert on CBS Sunday Morning, CNN, CNBC, Bloomberg TV, and NPR. She is a guest blogger on Forbes.com, ReadWrite.com, Ars Technica, PaidContent.org, AdAge, and All Things D. Sarah is a sought-after speaker at industry events.
Sarah joined Forrester in 2004. Prior to her current role, Sarah was an analyst covering media and content, helping publishers optimize their digital content and monetization strategies. Before joining Forrester, Sarah was the publishing director at Let's Go Publications, where she oversaw the publication of the annually updated series of 40 travel guides.
Sarah graduated magna cum laude from Harvard University with a B.A. in visual and environmental studies. She cross-registered at MIT and wrote her thesis on tangible interfaces and alternatives to keyboard and mouse computing.
An Empowered Report: Tools To Assess How Employees Use Technology
To have a fact-based conversation about what your employees need from technology, you have to ask them. Field a survey when you absolutely must have the facts without bias. For a quick and dirty...
Empowered Employees Solve Customer Problems: Find Them And Help Them
Groundswell technologies — social, mobile, video, and cloud — put tremendous power in the hands of customers. Only empowered employees can respond at the speed of empowered customers...
Oracle is not a company that leaps to mind when you think of knowledge workers — certainly, not in the way that IBM/Lotus or Microsoft might. Yet, with the emergence of the Information...

Microsoft And Google Lead; IBM's In The Hunt; Cisco's Just Starting Out
Google jumped into the enterprise email market in 2007 with a $50 annual subscription to its cloud email service and turned the market upside down. Microsoft quickly re-evaluated and repriced its...
What is the state of video use by information workers?
What are some remote working practices and policies, and how do we create a mobile initiative within our company?
Using Social Business Maturity To Chart A Course For CIOs
Social technology is coming into every organization whether IT wants it or not. The adoption of social technologies to support business and customer needs has been fastest outside of IT — often...

Strategic Planning Forrsights For CIOs
CIOs are responsible for the technology tools and services that make employees productive and successful at work. Too often, the CIO organization must make decisions about devices, software licenses,...
Governments Are Playing Catch-Up In Terms Of Mobility And Collaboration
North American and European governments are striving for efficiency, openness, and responsiveness as their constituencies increasingly organize and mobilize using social technologies. However,...
Business Leaders Must Lead Big Data Initiatives To Derive Value
As consumers use multiple touchpoints to obtain information, exchange reviews, and purchase products and services, organizations are struggling to better integrate systems and leverage social...

With increasing urbanization, Asian cities will undergo rapid transformation, creating opportunities for vendors that align themselves with city-level objectives. City opportunities are growing...
How do we develop an internal mobile strategy to provide employees with the necessary tools and applications to improve effectiveness and productivity?
The Information Workplace is moving from vision to reality. The best evidence is coming in the form of vendors offering broad, previously disparate functionality packaged together to solve common...
Flexible Work And Cowork Redefine Workplace Diversity
If you haven't heard the latest office gossip, you might want to figure out why. As workers increasingly work from home, a coffee shop, a public library, the train, or one of the new coworking...

Vendor Strategists Must Overhaul Business Units And Products Aimed At Information Workers
Execs plotting new information and communications technology (ICT) products and services face changing information worker behaviors driven by five innovations that empower users to provision and use...
Changes Will Accelerate Over The Next 24 Months
The IT services industry is in the middle of a fundamental transformation of who it sells to, what services it sells, and how it delivers those services. Upstart vendors specializing in new...

Mobile collaboration means putting collaboration workloads onto all-important smartphones and tablets, then delivering a great user experience anywhere, anytime, on any device. This is a high bar to...
Understanding Who Chooses And Who Pays For Devices That Span Business And Personal Tasks
The spreading bring-your-own-device (BYOD) phenomenon has created a more complex landscape of tech buying. But traditional divisions between consumer tech purchases and business tech purchases still...