About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Sarah Rotman Epps is a Senior Analyst serving marketing leadership professionals, based in San Francisco. She studies the evolution of personal computing: how devices are changing, the new consumer behaviors they produce, and the industries they disrupt. She advises marketing and strategy leaders on how to capitalize on these trends through Forrester’s syndicated research, consulting, public speaking, and blogging.
Sarah's research is quoted frequently in The New York Times, The Wall Street Journal, the Financial Times, BusinessWeek, The Economist, and other leading publications. She has appeared as an expert on CBS Sunday Morning, CNN, CNBC, Bloomberg TV, and NPR. She is a guest blogger on Forbes.com, ReadWrite.com, Ars Technica, PaidContent.org, AdAge, and All Things D. Sarah is a sought-after speaker at industry events.
Sarah joined Forrester in 2004. Prior to her current role, Sarah was an analyst covering media and content, helping publishers optimize their digital content and monetization strategies. Before joining Forrester, Sarah was the publishing director at Let's Go Publications, where she oversaw the publication of the annually updated series of 40 travel guides.
Sarah graduated magna cum laude from Harvard University with a B.A. in visual and environmental studies. She cross-registered at MIT and wrote her thesis on tangible interfaces and alternatives to keyboard and mouse computing.
Electronic signatures are gaining momentum and becoming an increasingly popular topic of inquiries by Forrester clients. In retrospect, today's e-signature users will be seen as early adopters...

Oracle EBS And Sterling Commerce Lead, With SAP, Oracle Siebel, And Microsoft Close Behind
In Forrester's 112-criteria evaluation of order management hub (OMH) vendors, Oracle E-Business Suite and Sterling Commerce led the pack among the Leaders because of their ability to support both...

Managed Print Services Show Steady Growth
Business process professionals continue to recommend that organizations outsource non-core and declining document-intensive processes. At the same time, acceptance of outsourced document processing...


Landscape: The Content Management Playbook
Information workers struggle under increasing volumes of varying types of content. Historically, enterprise architects have taken a product-specific approach to their enterprise content management...

Vendors Move Toward Mature Service Offerings
If you think capture and imaging is old technology, you're correct; it has been around for more than twenty years. But there are still a lot of paper-based processes out there, and Forrester clients...
WaterWare will add more software development and consulting services to Xerox which is always a good thing but more importantly, WaterWare has the Aquifer EHR electronic...
Demand For Web Self-Service And Standards Drive Market Transformation
In 2006 Forrester identified Adobe and IBM as the clear market leaders in e-forms. At the time, e-forms emerged as the critical component to replace paper, leading to the digital forms of today that...
Forrester recently conducted a deep dive into dynamic case management (DCM) usage by interviewing 50 companies implementing these solutions. Concurrently, we evaluated 10 DCM platforms for the...
Ask Hard Questions About Business, Process, And Technology Best Practices
Business process pros live at the intersection of business and technology and bring process methodologies, business knowledge, and technology insights to business transformation initiatives. Finding...
The answer is a simply no. I’m finding that enterprise architectures are not well-grounded in this emerging area. Many enterprise architects, and particularly those who focus on...
Taming The Insurance Claim Experience
At its highest level, a business process is any activity that helps an enterprise achieve its goals. In insurance, industry-specific applications form the transactional backbone of claims processing;...
Lexmark International acquired Netherlands-based Pallas Athena and will combine the company with its recent acquisition of Perceptive Software, a fast-growing ECM provider. Together this is a very...
Business Process Improvement Also Requires Improved Content Management
Over the past two years, we have synthesized best practices for developing an enterprise content management (ECM) strategy from 20-plus in-depth ECM strategy reviews, numerous workshops, and more...

No Waiting, Happy Customers, And Better Compliance
Electronic signatures are gaining momentum among businesses of all shapes and sizes due to accelerating consumer technology and the need to reduce both transaction costs and the time to close...
Many business process and content and collaboration professionals, and the vendors that support them, think that dynamic case management (DCM) is a newfangled marketing term to describe an old,...

Electronic signatures are gaining momentum and becoming an increasingly popular topic of discussion among Forrester clients. In retrospect, today’s e-signature users will be seen as early...
I recently finished reading Moneyball, the Michael Lewis bestseller and slightly above-average Hollywood movie. It struck me how great baseball minds could be so off in their focus on the right...
An Empowered Report
In most organizations, printers, fax machines, and scanners seem to magically multiply without human intervention. Although companies often don't count the cost, the amount of money they spend...
An Empowered Report
Too many enterprises communicate with customers using antiquated approaches. After all, smart devices, pervasive video, and social media have given new power to customers and citizens —...
The US government will start tracking hospital readmission rates. Why? Because we spend some $15B each year treating returning patients. Many of these would not need to return if they followed...
OK, a bit of a stretch here, but I did spend 15 minutes one-on-one with the great hurler last week at the Xerox analyst conference at Citi Field in New York. And thankfully, the Mets were not...
Vision: The Content Management Playbook
Successful management of content throughout its life cycle has never been more challenging. Customers and employees, operating in a social, mobile world, expect easy mechanisms to create and consume...
A Roundtable Discussion With Forrester Analysts
Customers have more power today than ever before. They have tremendous influence and reach through social media, more options and choices of whom to buy from, and high expectations about customer...
A business process, at its highest level, is any activity that helps an enterprise achieves its goals. Packaged and industry-specific applications form the transactional backbone of most critical...

Strategic Plan: The Content Management Playbook
Enterprise architects (EAs) need a solid content management strategy to document their firms' choices in a time of disruptive business and technical change. While it's possible to frame content...
