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Sarah Rotman Epps

Senior Analyst serving Marketing Leadership PROFESSIONALS

Find Sarah on:
Blog: Marketing Leadership Blog

Sarah Rotman Epps is a Senior Analyst serving marketing leadership professionals, based in San Francisco. She studies the evolution of personal computing: how devices are changing, the new consumer behaviors they produce, and the industries they disrupt. She advises marketing and strategy leaders on how to capitalize on these trends through Forrester’s syndicated research, consulting, public speaking, and blogging.

Sarah's research is quoted frequently in The New York Times, The Wall Street Journal, the Financial Times, BusinessWeek, The Economist, and other leading publications. She has appeared as an expert on CBS Sunday Morning, CNN, CNBC, Bloomberg TV, and NPR. She is a guest blogger on Forbes.com, ReadWrite.com, Ars Technica, PaidContent.org, AdAge, and All Things D. Sarah is a sought-after speaker at industry events.

Previous Work Experience

Sarah joined Forrester in 2004. Prior to her current role, Sarah was an analyst covering media and content, helping publishers optimize their digital content and monetization strategies. Before joining Forrester, Sarah was the publishing director at Let's Go Publications, where she oversaw the publication of the annually updated series of 40 travel guides.

Education

Sarah graduated magna cum laude from Harvard University with a B.A. in visual and environmental studies. She cross-registered at MIT and wrote her thesis on tangible interfaces and alternatives to keyboard and mouse computing.

Research Coverage:

Business Models, Competitive Analysis, Consumer Mobile Devices, Corporate Strategy, Go-To-Market Strategies, New Product Development, Office Productivity Suites, Pricing Strategies, Product & Solutions Strategies, Product Positioning, Technology, Technology Product Strategies

Reports (7)
Charts & Figures (3)

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Dave Bartoletti

For Infrastructure & Operations Professionals
Report:Strategic Benchmarks 2013: IT Infrastructure
Benchmarks: The IT Infrastructure Playbook
Richard Fichera, Dave Bartoletti, Henry Baltazar, Andre Kindness, Rachel A. DinesMay 08, 2013
This report provides IT infrastructure and operations (I&O) professionals with strategic benchmarks to compare their IT infrastructure budgets, priorities, motivations, and technology adoption to...
- Downloads: 216
For Infrastructure & Operations Professionals
Report:Case Study: Commonwealth Bank Of Australia Gets Service-Oriented Via Cloud Computing
Transforms IT From Cost Center To Innovation Center By Leveraging Cloud And Policy-Based Orchestration
Dave BartolettiOctober 01, 2012
Facing rising IT infrastructure costs, inflexible vendor contracts, and labor-intensive processes, Commonwealth Bank of Australia (CBA) undertook a massive IT transformation over the last five years....
- Downloads: 316
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For Infrastructure & Operations Professionals
Report:Optimize IT Infrastructure Around Key Workloads
Landscape: The IT Infrastructure Playbook
Richard Fichera, Andre Kindness, Dave Bartoletti, Glenn O'DonnellSeptember 07, 2012
The inside-out approach of engineers focused on technology for its own sake must stop: Your business cares about outcomes and holistic services, not server, storage, and network technologies. For too...
- Downloads: 496
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Charts & Figures:Firms Plan For More Workload Mobility And Management Tool Consolidation
The Battle Moves To The Management Layer
Dave BartolettiMarch 15, 2013
For Infrastructure & Operations Professionals
Report:Assess Your IT Infrastructure Maturity
Assessment: The IT Infrastructure Playbook
Dave Bartoletti, Glenn O'DonnellOctober 23, 2012
Even though spending on server, storage, network, and facilities infrastructure consumes 50% of budgets, IT infrastructure and operations (I&O) leaders struggle to answer two critical questions: 1)...
- Downloads: 311
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For Infrastructure & Operations Professionals
Report:Forrester's IT Infrastructure Maturity Assessment
Dave Bartoletti, Glenn O'DonnellOctober 15, 2012
Forrester's IT infrastructure maturity assessment evaluates your current and desired state maturity across 24 key IT infrastructure elements within four top-level domains: oversight, people, process,...
- Downloads: 46
For CIO Professionals
Report:Understand The True Cost Of Cloud Services
Budgeting And Planning: The Cloud Computing Playbook
Dave Bartoletti, Andrew ReichmanJune 20, 2012
Forrsights surveys show that enterprises are turning to the cloud for speed and lower cost — but are the savings really there? The answer isn't always obvious; it might be that your internal...
- Downloads: 1555
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For Infrastructure & Operations Professionals
Report:Server Virtualization Predictions For 2013
The Battle Moves To The Management Layer
Dave BartolettiMarch 15, 2013
I&O pros continue to rank the drive to improve IT infrastructure consolidation, availability, and agility — driven by virtualization — as a top priority. With nearly six in 10...
- Downloads: 336
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Sarah Rotman Epps

Senior Analyst serving Marketing Leadership PROFESSIONALS

Research Coverage:

Refine your results

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For Infrastructure & Operations Professionals

Report:Strategic Benchmarks 2013: IT Infrastructure

For Infrastructure & Operations Professionals

Report:Case Study: Commonwealth Bank Of Australia Gets Service-Oriented Via Cloud Computing

For Infrastructure & Operations Professionals

Report:Optimize IT Infrastructure Around Key Workloads

Charts & Figures:Firms Plan For More Workload Mobility And Management Tool Consolidation

For Infrastructure & Operations Professionals

Report:Assess Your IT Infrastructure Maturity

For Infrastructure & Operations Professionals

Report:Forrester's IT Infrastructure Maturity Assessment

For CIO Professionals

Report:Understand The True Cost Of Cloud Services

For Infrastructure & Operations Professionals

Report:Server Virtualization Predictions For 2013

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