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Sarah Rotman Epps

Senior Analyst serving Marketing Leadership PROFESSIONALS

Sarah Rotman Epps is a Senior Analyst serving marketing leadership professionals, based in San Francisco. She studies the evolution of personal computing: how devices are changing, the new consumer behaviors they produce, and the industries they disrupt. She advises marketing and strategy leaders on how to capitalize on these trends through Forrester’s syndicated research, consulting, public speaking, and blogging.

Sarah's research is quoted frequently in The New York Times, The Wall Street Journal, the Financial Times, BusinessWeek, The Economist, and other leading publications. She has appeared as an expert on CBS Sunday Morning, CNN, CNBC, Bloomberg TV, and NPR. She is a guest blogger on Forbes.com, ReadWrite.com, Ars Technica, PaidContent.org, AdAge, and All Things D. Sarah is a sought-after speaker at industry events.

Previous Work Experience

Sarah joined Forrester in 2004. Prior to her current role, Sarah was an analyst covering media and content, helping publishers optimize their digital content and monetization strategies. Before joining Forrester, Sarah was the publishing director at Let's Go Publications, where she oversaw the publication of the annually updated series of 40 travel guides.


Education

Sarah graduated magna cum laude from Harvard University with a B.A. in visual and environmental studies. She cross-registered at MIT and wrote her thesis on tangible interfaces and alternatives to keyboard and mouse computing.

Research Coverage:

Business Models, Competitive Analysis, Consumer Mobile Devices, Corporate Strategy, Go-To-Market Strategies, New Product Development, Office Productivity Suites, Pricing Strategies, Product & Solutions Strategies, Product Positioning, Technology, Technology Product Strategies

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19 results in Reports

  • Sarah Rotman Epps
  • Customer Experience Management
  • Consumer Electronics & Technology

  • For Marketing Leadership Professionals

    Report:POST: Developing An iPad Product Strategy

    Product Strategists Need Discipline In Developing For The Device Splinternet

    Sarah Rotman EppsSeptember 14, 2010

    The Splinternet, Forrester's term for the proliferation of platforms and devices, has a new addition: Apple's iPad. Even though the iPad's current install base pales in comparison to other platforms,...

    • Downloads: 1687

  • For Marketing Leadership Professionals

    Report:What The Post-PC Era Really Means

    Technological And Social Forces Revolutionize Computing Product Strategy

    Sarah Rotman EppsMay 17, 2011

    When Steve Jobs refers to Apple's "post-PC" product portfolio, we hear more than just a buzzword. The post-PC era is real, and its consequences will revolutionize computing product strategy. In this...

    • Downloads: 1128

  • For Marketing Leadership Professionals

    Report:What Engagement Means For Media Companies

    Forrester's Framework Measures Four Dimensions Of Engagement

    Sarah Rotman EppsMarch 02, 2009

    Media companies are investing more in social media, video, rich Internet applications, and other initiatives to drive online engagement. But what does engagement really mean for media companies, and...

    • Downloads: 1008

  • For Marketing Leadership Professionals

    Report:US Tablet Buyers Are Multi-PC Consumers

    Product Strategists Must Position PCs And Peripherals Within A Multidevice Lifestyle

    Sarah Rotman EppsAugust 19, 2010

    The success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who...

    • Downloads: 973

  • For Marketing Leadership Professionals

    Report:Best Practices For Tablet Media Apps

    Leverage These Business Models And Features For Media App Success

    Sarah Rotman Epps, Seth FowlerMarch 29, 2011

    Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

    • Downloads: 934

  • For eBusiness & Channel Strategy Professionals

    Report:The Fragmentation Of Yesterday's Newspaper

    Audiences Go Elsewhere For Content That Newspapers Once "Owned"

    Sarah Rotman EppsJune 13, 2008

    The newspaper industry faces formidable challenges: In 2007, publicly traded US newspaper companies collectively lost $11 billion, or 26% of their value. Print circulation for paid newspapers in the...

    • Downloads: 750

  • Report:Location: The Next Frontier For Travel eBusiness

    Highlights From TIA's TravelCom 2008

    Sarah Rotman EppsMay 02, 2008

    "Location" was a hot topic of discussion for travel eBusiness professionals at the Travel Industry Association's (TIA's) TravelCom 2008. Experts from Google, NAVTEQ, Travel Channel Media, and Yahoo!...

    • Downloads: 712

  • For Marketing Leadership Professionals

    Report:Gen Y Points To A Mobile Future For Local Search

    Abe Garon, Sarah Rotman EppsOctober 13, 2009

    Search is a high-stakes business: Forrester estimates that the US search market overall is worth $15 billion in 2009, of which local advertising spend is nearly $4 billion. The companies vying for a...

    • Downloads: 827

  • For Marketing Leadership Professionals

    Report:Six Ways Online Publishers Can Boost CPMs

    Sarah Rotman EppsMarch 19, 2009

    With supply decidedly in advertisers' favor, online publishers struggle to charge rates that are high enough to support their content production and technology infrastructure costs. But this...

    • Downloads: 669

  • For eBusiness & Channel Strategy Professionals

    Report:Publishers Must Focus On Audience, Not Content

    CNET Networks Partners With Yahoo!, Blazing A New Path For Publishers

    Sarah Rotman EppsJuly 03, 2008

    Since the mid-1990s, the cornerstone of publishers' digital strategy has been to drive traffic to their Web sites where they sell ads against readers of their content. But there are limits to how...

    • Downloads: 546

  • For eBusiness & Channel Strategy Professionals

    Report:The Social Technographics® Of US Online Travelers

    Sarah Rotman EppsNovember 28, 2007

    User-generated content influences travelers' booking decisions, and travel eBusiness professionals know that they need to address their customers' needs for social media on their Web sites. Creating...

    • Downloads: 554

  • For Marketing Leadership Professionals

    Report:Apps And Browsers Will Coexist On Tablets

    Improved Tablet Browsers Will Force Apps To Evolve

    Sarah Rotman EppsMarch 23, 2011

    Product strategists designing content experiences for tablets must decide on their development priorities across apps and browsers. While some proclaim that "the Web is dead," we see improving...

    • Downloads: 771

  • For Marketing Leadership Professionals

    Report:Publishers Need Multichannel Subscription Models

    Charging For Online Content Is Just One Part Of A Multichannel Product Strategy

    Sarah Rotman EppsNovember 10, 2009

    Newspaper and magazine publishers' current monetization models are broken: They are overly reliant on the "free" model of having advertisers subsidize consumer usage. But shifting more of the burden...

    • Downloads: 675

  • For eBusiness & Channel Strategy Professionals

    Report:How Travelers Use Online Video

    Sarah Rotman Epps, Elizabeth StarkJune 11, 2008

    Travel's location-based nature and activity-laden itineraries make it an ideal subject for online video. Forrester's consumer data shows that 9% of US online leisure travelers watch travel-related...

    • Downloads: 567

  • For eBusiness & Channel Strategy Professionals

    Report:Where US Online Leisure Travelers Visit And The Types Of Trips They Research Online

    Sarah Rotman EppsFebruary 11, 2008

    In a soft market, travel eBusiness professionals will succeed only if they first master the essentials: knowing what categories of destinations US online leisure travelers visit and the types of...

    • Downloads: 468

  • For eBusiness & Channel Strategy Professionals

    Report:What Consumers Want From Magazine Web Sites

    Sarah Rotman EppsJanuary 21, 2009

    Despite editors' best efforts, most magazine consumers don't see magazine Web sites as compelling content destinations. Consumers who do engage with magazines across channels are seeking content that...

    • Downloads: 496

  • For eBusiness & Channel Strategy Professionals

    Report:What Travel Sellers Should Know About Desktop Widgets

    Sarah Rotman EppsOctober 23, 2007

    Desktop widgets hold potential benefits for travelers and travel sellers, but only if they are executed well. The best widgets can drive revenue for travel sellers through sellers' preferred...

    • Downloads: 281

  • For Marketing Leadership Professionals

    Report:Executive Q&A: Social Tagging For eBusiness

    Answers To eBusiness Professionals' Common Questions About Social Tagging

    Sarah Rotman EppsSeptember 28, 2007

    Social tagging, a way for consumers to label and search for products and content on the Web, is now cropping up on mainstream eBusiness sites across industries, including retail, travel, financial...

    • Downloads: 229

  • For eBusiness & Channel Strategy Professionals

    Report:Demystifying Tagging For Travel Sellers

    How To Make Folksonomy Work For Your Web Site

    Sarah Rotman EppsJune 01, 2007

    As travelers embrace Social Computing technologies, travel sellers are responding by launching initiatives like blogs, user reviews, and community sites. Few, however, have ventured into the world of...

    • Downloads: 204
 
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