Forrester Research : Analyst

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Sarah Rotman Epps

Senior Analyst serving Marketing Leadership PROFESSIONALS

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Blog: Marketing Leadership Blog

Sarah Rotman Epps is a Senior Analyst serving marketing leadership professionals, based in San Francisco. She studies the evolution of personal computing: how devices are changing, the new consumer behaviors they produce, and the industries they disrupt. She advises marketing and strategy leaders on how to capitalize on these trends through Forrester’s syndicated research, consulting, public speaking, and blogging.

Sarah's research is quoted frequently in The New York Times, The Wall Street Journal, the Financial Times, BusinessWeek, The Economist, and other leading publications. She has appeared as an expert on CBS Sunday Morning, CNN, CNBC, Bloomberg TV, and NPR. She is a guest blogger on Forbes.com, ReadWrite.com, Ars Technica, PaidContent.org, AdAge, and All Things D. Sarah is a sought-after speaker at industry events.

Previous Work Experience

Sarah joined Forrester in 2004. Prior to her current role, Sarah was an analyst covering media and content, helping publishers optimize their digital content and monetization strategies. Before joining Forrester, Sarah was the publishing director at Let's Go Publications, where she oversaw the publication of the annually updated series of 40 travel guides.

Education

Sarah graduated magna cum laude from Harvard University with a B.A. in visual and environmental studies. She cross-registered at MIT and wrote her thesis on tangible interfaces and alternatives to keyboard and mouse computing.

Research Coverage:

Business Models, Competitive Analysis, Consumer Mobile Devices, Corporate Strategy, Go-To-Market Strategies, New Product Development, Office Productivity Suites, Pricing Strategies, Product & Solutions Strategies, Product Positioning, Technology, Technology Product Strategies

Reports (7)

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7 results in Reports

Sarah Rotman Epps
Retail

For Marketing Leadership Professionals
Report:"Smart Body, Smart World" For Marketers
Sensor Devices Disrupt Marketing Practices
Sarah Rotman EppsMarch 26, 2013
Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....
- Downloads: 260
- Rating:
For Marketing Leadership Professionals
Report:Wearable Computing
The Next Devices And Platforms That Matter To Your Product Strategy
Sarah Rotman EppsApril 17, 2012
Consumers are adopting technology faster than ever: Witness the rapid mainstreaming of devices such as the Apple iPad and Microsoft Kinect for Xbox 360. Wearable devices will be next, but right now...
- Downloads: 622
- Rating:
For eBusiness & Channel Strategy Professionals
Report:Why Tablet Commerce May Soon Trump Mobile Commerce
Sucharita Mulpuru, Sarah Rotman EppsJuly 25, 2011
Ownership of tablet devices is poised for rapid growth with tablet users in the US estimated to grow at a compound annual growth rate (CAGR) of 51% from 2010 to 2015. Already a significant percent of...
- Downloads: 1795
For Marketing Leadership Professionals
Report:The Battle For The eBook Consumer
As Barnes & Noble Enters The Fray, eBook Sales Are Still Anybody's Game
Sarah Rotman EppsDecember 03, 2009
When Barnes & Noble (B&N) launched its nook eReader at the aggressive price of $259 — a full $140 cheaper than other eReaders on the market with similar features — it drew attention to...
- Downloads: 1022
For Marketing Leadership Professionals
Report:Forrester's eReader Holiday Outlook 2009
Sales Will Exceed Forrester's Earlier Projections
Sarah Rotman EppsOctober 07, 2009
This holiday season, eReaders will be one category that's a breakout success. Lower prices, more content, better distribution, and lots of media hype are contributing to faster-than-expected adoption...
- Downloads: 690
For Marketing Leadership Professionals
Report:The Recession's Impact On US Media Consumers
Sarah Rotman EppsJuly 08, 2009
Eighteen months into the US recession, consumers are feeling the pain. They're cutting back on certain forms of media and entertainment, such as buying music CDs, DVDs, and magazines from a store or...
- Downloads: 546
For Marketing Leadership Professionals
Report:How Big Is The eReader Opportunity?
Book Readers Drive The Market Now, But That Will Change
Sarah Rotman EppsMay 27, 2009
The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...
- Downloads: 2035

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Sarah Rotman Epps

Senior Analyst serving Marketing Leadership PROFESSIONALS

Research Coverage:

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For Marketing Leadership Professionals

Report:"Smart Body, Smart World" For Marketers

For Marketing Leadership Professionals

Report:Wearable Computing

For eBusiness & Channel Strategy Professionals

Report:Why Tablet Commerce May Soon Trump Mobile Commerce

For Marketing Leadership Professionals

Report:The Battle For The eBook Consumer

For Marketing Leadership Professionals

Report:Forrester's eReader Holiday Outlook 2009

For Marketing Leadership Professionals

Report:The Recession's Impact On US Media Consumers

For Marketing Leadership Professionals

Report:How Big Is The eReader Opportunity?

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