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Sarah Rotman Epps

Senior Analyst serving Marketing Leadership PROFESSIONALS

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Blog: Marketing Leadership Blog

Sarah Rotman Epps is a Senior Analyst serving marketing leadership professionals, based in San Francisco. She studies the evolution of personal computing: how devices are changing, the new consumer behaviors they produce, and the industries they disrupt. She advises marketing and strategy leaders on how to capitalize on these trends through Forrester’s syndicated research, consulting, public speaking, and blogging.

Sarah's research is quoted frequently in The New York Times, The Wall Street Journal, the Financial Times, BusinessWeek, The Economist, and other leading publications. She has appeared as an expert on CBS Sunday Morning, CNN, CNBC, Bloomberg TV, and NPR. She is a guest blogger on Forbes.com, ReadWrite.com, Ars Technica, PaidContent.org, AdAge, and All Things D. Sarah is a sought-after speaker at industry events.

Previous Work Experience

Sarah joined Forrester in 2004. Prior to her current role, Sarah was an analyst covering media and content, helping publishers optimize their digital content and monetization strategies. Before joining Forrester, Sarah was the publishing director at Let's Go Publications, where she oversaw the publication of the annually updated series of 40 travel guides.

Education

Sarah graduated magna cum laude from Harvard University with a B.A. in visual and environmental studies. She cross-registered at MIT and wrote her thesis on tangible interfaces and alternatives to keyboard and mouse computing.

Research Coverage:

Business Models, Competitive Analysis, Consumer Mobile Devices, Corporate Strategy, Go-To-Market Strategies, New Product Development, Office Productivity Suites, Pricing Strategies, Product & Solutions Strategies, Product Positioning, Technology, Technology Product Strategies

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6 results in Reports

Sarah Rotman Epps
Enterprise Mobility

For Marketing Leadership Professionals
Report:POST: Developing An iPad Product Strategy
Product Strategists Need Discipline In Developing For The Device Splinternet
Sarah Rotman EppsSeptember 14, 2010
The Splinternet, Forrester's term for the proliferation of platforms and devices, has a new addition: Apple's iPad. Even though the iPad's current install base pales in comparison to other platforms,...
- Downloads: 1689
For Marketing Leadership Professionals
Report:Executive Q&A: iPads And Tablets
Consumer Product Strategists' Critical Questions Answered
Sarah Rotman EppsJanuary 13, 2011
In the nine months since Apple's iPad hit the shelves, Forrester has conducted more than 200 conversations about iPads and tablets with clients through inquiries, one-on-one meetings at Forrester's...
- Downloads: 1315
- Comments: 1
For Marketing Leadership Professionals
Report:Best Practices For Tablet Media Apps
Leverage These Business Models And Features For Media App Success
Sarah Rotman Epps, Seth FowlerMarch 29, 2011
Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...
- Downloads: 939
For Marketing Leadership Professionals
Report:Gen Y Points To A Mobile Future For Local Search
Abe Garon, Sarah Rotman EppsOctober 13, 2009
Search is a high-stakes business: Forrester estimates that the US search market overall is worth $15 billion in 2009, of which local advertising spend is nearly $4 billion. The companies vying for a...
- Downloads: 831
For Marketing Leadership Professionals
Report:Apps And Browsers Will Coexist On Tablets
Improved Tablet Browsers Will Force Apps To Evolve
Sarah Rotman EppsMarch 23, 2011
Product strategists designing content experiences for tablets must decide on their development priorities across apps and browsers. While some proclaim that "the Web is dead," we see improving...
- Downloads: 775
For Marketing Leadership Professionals
Report:The Rise Of Post-PC Productivity
App Innovators Disrupt The Value Chain Of PC-Era Software Giants
Sarah Rotman EppsAugust 1, 2012
Post-PC devices such as smartphones and tablets inspire new productivity scenarios, and their app stores introduce new ways to distribute and monetize software. Billions of dollars are at stake:...
- Downloads: 409

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Sarah Rotman Epps

Senior Analyst serving Marketing Leadership PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Topics

Industry

Region

Vendor

For Marketing Leadership Professionals

Report:POST: Developing An iPad Product Strategy

For Marketing Leadership Professionals

Report:Executive Q&A: iPads And Tablets

For Marketing Leadership Professionals

Report:Best Practices For Tablet Media Apps

For Marketing Leadership Professionals

Report:Gen Y Points To A Mobile Future For Local Search

For Marketing Leadership Professionals

Report:Apps And Browsers Will Coexist On Tablets

For Marketing Leadership Professionals

Report:The Rise Of Post-PC Productivity

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