Forrester

For Enterprise Architecture Professionals

Report:Data Governance Equals Business Opportunity. No, Really

Processes: The Data Management Playbook

Forrester clients describe their data governance work as long on effort, but limited in success. Clients describe an inability to sustain data governance beyond a project, feel it is too...

• Downloads: 8

For Enterprise Architecture Professionals

Report:Information Strategies Move Center Stage

Vision: The Information Strategy And Architecture Playbook

A veritable flood of information coming from widespread digitization has created new opportunities and risks that business executives can't ignore. Forrester is seeing a dramatic uptick in the...

• Downloads: 7

For CMO Professionals

Report:Build Your Army Of Brand Advocates From Across The Enterprise

Forrester's research with senior marketing leaders shows that enterprisewide commitment and engagement are critical to successfully building a brand in the 21st century. But this is also marketers'...

• Downloads: 11

For CIO Professionals

Report:The Do's And Don'ts Of Building IT Organization Charts

The reporting structure of an IT organization affects how roles operate in that shop. The structure must support the goals of the organization and be consistent with its culture and capabilities....

• Downloads: 26
• Rating:

For Security & Risk Professionals

Report:Develop A Two-Phased DDoS Mitigation Strategy

Protect Yourself From Hacktivists And Other Cybercriminals

Until recently, distributed denial of service (DDoS) attacks had been part of infosec lore: something you heard about but rarely experienced. With the rise of hacktivist groups and other...

• Downloads: 24

For Infrastructure & Operations Professionals

Report:IT Will Skip Windows 8 As The Enterprise Standard

But Workers Should Have The Freedom To Use Windows 8 Devices

Windows 8 is the boldest release of the OS since Windows 95. Microsoft chose to discard the Start button in favor of a new look designed to tie together the PC, tablet, and, smartphone experience....

• Downloads: 89

For eBusiness & Channel Strategy Professionals

Report:Trends 2013: North American Insurance eBusiness And Channel Strategy

Disruption Drives 12 Trends In Digital Insurance Agendas

There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications...

• Downloads: 99

For Marketing Leadership Professionals

Report:Maximize Media ROI With A Customer-Centric Approach

Road Map: The Digital Media Buying Playbook

This report outlines the road map portion of Forrester's solution for interactive marketing executives working on digital media buying. Moving to a higher level of digital media buying maturity...

• Downloads: 63

For Application Development & Delivery Professionals

Report:Digital Experience Delivery Maturity Assessment

Assessment: The Digital Experience Delivery Playbook

This report outlines for IT professionals more than 100 essential practices for organizations looking to deliver their digital experience transformation strategies. It asks questions such as: Do you...

• Downloads: 87

For Infrastructure & Operations Professionals

Report:I&O Leaders: Engage Employees For Successful Tablet And Mobile App Adoption In 2013

Forrester data continues to show employee demand for business ready smartphones, tablets, and mobile applications. This presentation walks you through our data and provides insight into how your...

• Downloads: 6

For eBusiness & Channel Strategy Professionals

Report:The Building Blocks Of Agile Commerce

Road Map: The Agile Commerce Playbook

Developing a vision and building a strategic plan are vital first steps on the road to agile commerce. But once your CEO says "yes," what next? Getting ready for action and taking the first concrete...

• Downloads: 65

For Application Development & Delivery Professionals

Report:Look For True Off-The-Shelf Support For Your Country

Global Banking Platform Deals 2012 — Regions

Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. Our analysis of these deals by region reveals that growth ranged widely — from slight shrinkage to...

• Downloads: 30

For CIO Professionals

Report:Predicting Individuals' Loyalty To Mobile Computing Ecosystems

As Multidevice Adoption Spreads, Today's Weak Attachment To Vendor Ecosystems Will Strengthen

Personal technology vendors are engaged in a battle for their customers' loyalty, which (they hope) will translate to ongoing investment in related devices, software, and services. As individuals...

• Downloads: 61
• Rating:

For Security & Risk Professionals

Report:What You Must Know About Data Privacy Regulations In Asia Pacific

Be Ready To Comply With Dynamic Regulatory Changes

Understanding the laws and regulations that govern data privacy across your organization is critical for any company, but it can be challenging. As a result, too many security and risk (S&R)...

• Downloads: 79

For Application Development & Delivery Professionals

Report:Drive Business Insight With Effective BI Strategy

Executive Overview: The Business Intelligence Playbook

How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...

• Downloads: 1072

For Enterprise Architecture Professionals

Report:Break Down Silos With An Emerging Technology Road Map

Road Map: The Emerging Technology Playbook

Firms increasingly depend on technology to be innovative and disruptive. However, our data indicates that most firms are not doing a good job of getting new technology in the door and ensuring that...

• Downloads: 176
• Rating:

For CIO Professionals

Report:Enable Workplaces Of The Future, Now!

Flexible Work And Cowork Redefine Workplace Diversity

If you haven't heard the latest office gossip, you might want to figure out why. As workers increasingly work from home, a coffee shop, a public library, the train, or one of the new coworking...

• Downloads: 127
• Rating:

For CIO Professionals

Report:Social Ecosystem Maturity Assessment Model

The Social Ecosystem Maturity Assessment is presented in conjunction with the research report "Benchmark The Use Of Your Social Business And Collaboration Systems," which explains more fully how CIOs...

• Downloads: 12

For Enterprise Architecture Professionals

Report:Purchasing The Building Blocks For Data Management

Tools And Technology: The Data Management Playbook

Today's enterprise data architecture is changing to accommodate models and definitions that are frequently abstracted from data sources, federated sources, and data analytics performed during the...

• Downloads: 116

For CMO Professionals

Report:Culture Is Key To Marketing Innovation Velocity

How B2C Marketers Inspire Cultural Change

Marketing innovation is hard and getting harder. Traditional marketing tools, channels, strategies, and tactics are becoming less effective in the age we live in now — that of the perpetually...

• Downloads: 101
• Rating:

For Application Development & Delivery Professionals

Report:Quantify The Tangible Business Value Of BI

Business Case: The Business Intelligence Playbook

As the demand for pervasive and comprehensive business intelligence (BI) applications increases, so do the complexity and cost of large enterprise BI implementations. Organizations must demonstrate...

• Downloads: 2043

For CIO Professionals

Report:Benchmark The Use Of Your Social Business And Collaboration Systems

Benchmarks: The Social Business And Collaboration Playbook

Social business and collaboration (SBC) takes place independently of any specific technology, tool, or service. For example, employees constantly meet to choose how to adjust plans; customers...

• Downloads: 80
• Rating:

For Sourcing & Vendor Management Professionals

Report:The Forrester Wave™: EMEA Workplace Services, Q2 2013

Providers Driving Workplace Services In EMEA

Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

• Downloads: 63
• Rating:

For Application Development & Delivery Professionals

Report:Next-Generation Portfolio Management: Strategic, Lean, And Delivery-Enabled

Vision: The Portfolio Management And PMO Playbook

Before IT can transition to business technology (BT) and become an effective partner with the business, the two groups of leaders must completely rethink the way they plan and execute — and...

• Downloads: 151

For Marketing Leadership Professionals

Report:How B2B Marketers Use Social Now

Emerging Trends In B2B Social Marketing For 2013

Our data shows that social channels are key to the decision processes of your business-to-business (B2B) customers and prospects, so to avoid falling behind or missing emerging trends, you should...

• Downloads: 108