Forrester

For Enterprise Architecture Professionals

Report:Forrester's Business Capability Map Development: Tool

Business capability maps have become an essential tool for business architects. They represent a holistic view of the capabilities required by an organization to deliver its value proposition to its...

For Enterprise Architecture Professionals

Report:Forrester's Business Capability Map Development: Process Guide

How To Develop A Business Capability Map

This PPT shows you how to develop a business capability map. Please see "Forrester's Business Capability Map Development: Tool" to access the tool.

For Sourcing & Vendor Management Professionals

Report:A New Path For IT SVM: Bridge The Marketing-Technology Sourcing Gap

Your company's core relationship with its customers is being transformed by technology. In the "age of the customer," organizations that harness digital technologies to understand and engage with...

For Marketing Leadership Professionals

Report:Don't Confuse Tablet And Mobile Marketing

Contextual Marketing Demands A Unique Approach To Tablets

Too many marketing leaders still lump tablets and smartphones in the same mobile bucket. That's a mistake. Why? Because tablets are not primarily mobile devices. Instead, they are mostly used within...

• Downloads: 22

For Sourcing & Vendor Management Professionals

Report:Best Practices: Selecting And Implementing ePurchasing Products

Focus On Overcoming Likely Adoption Challenges

Forrester expects companies will spend more than $1 billion in 2013 on expanding, upgrading, or replacing their ePurchasing systems. While most will reap significant benefits from their investment,...

• Downloads: 4

For Marketing Leadership Professionals

Report:Forrester Research Search Engine Marketing Forecast, 2013 To 2018 (Western Europe)

ForecastView Spreadsheet

Spending on paid search and search engine optimization (SEO) for each of the 17 Western European countries. Segments paid search spending by 11 different verticals. Includes historical...

For Security & Risk Professionals

Report:Introducing Forrester's 2013 Data Privacy Heat Map

To help security and risk professionals navigate the complex landscape of privacy laws around the world, Forrester created a data privacy heat map that highlights the data protection guidelines and...

• Downloads: 650

For Interactive Marketing Professionals

Report:The Forrester Wave™: Marketing Mix Modeling, Q2 2013

The Nine Providers That Matter Most And How They Stack Up

Since Forrester published its first Wave™ evaluation on marketing mix modeling in 2011, the market has undergone significant growth and evolution as marketers demand more in-depth, real-time,...

• Downloads: 68

For Enterprise Architecture Professionals

Report:EA Methodologies Enlarge To Address The New Business Landscape

Landscape: The EA Method Playbook

Digital is increasingly part of products and services offerings — provoking disruption to the old ways of doing things. Companies are facing uncertain market changes and economic conditions,...

• Downloads: 77

For Customer Experience Professionals

Report:How Companies Improved Their Customer Experience Index Scores, 2013

Best Practices: The Experience-Driven Organization Playbook

Every year, Forrester uses the results of its Customer Experience Index benchmark to see which firms made big strides in the race for customer experience excellence. This report summarizes what we...

• Downloads: 113

For CMO Professionals

Report:Make B2B Marketing Thrive In The Age Of The Customer

Empowered buyers, disruptive digital innovations, and removal of global and traditional boundaries erase traditional types of competitive advantage. We are now in an era in which competition comes...

For CMO Professionals

Report:Build Your Army Of Brand Advocates From Across The Enterprise

Forrester's research with senior marketing leaders shows that enterprisewide commitment and engagement are critical to successfully building a brand in the 21st century. But this is also marketers'...

• Downloads: 50

For Enterprise Architecture Professionals

Report:Data Governance Equals Business Opportunity. No, Really

Processes: The Data Management Playbook

Forrester clients describe their data governance work as long on effort, but limited in success. Clients describe an inability to sustain data governance beyond a project, feel it is too...

• Downloads: 90
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For Enterprise Architecture Professionals

Report:Information Strategies Move Center Stage

Vision: The Information Strategy And Architecture Playbook

A veritable flood of information coming from widespread digitization has created new opportunities and risks that business executives can't ignore. Forrester is seeing a dramatic uptick in the...

• Downloads: 88

For Security & Risk Professionals

Report:Develop A Two-Phased DDoS Mitigation Strategy

Protect Yourself From Hacktivists And Other Cybercriminals

Until recently, distributed denial of service (DDoS) attacks had been part of infosec lore: something you heard about but rarely experienced. With the rise of hacktivist groups and other...

• Downloads: 89

For CIO Professionals

Report:The Do's And Don'ts Of Building IT Organization Charts

The reporting structure of an IT organization affects how roles operate in that shop. The structure must support the goals of the organization and be consistent with its culture and capabilities....

• Downloads: 132
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For Marketing Leadership Professionals

Report:Maximize Media ROI With A Customer-Centric Approach

Road Map: The Digital Media Buying Playbook

This report outlines the road map portion of Forrester's solution for interactive marketing executives working on digital media buying. Moving to a higher level of digital media buying maturity...

• Downloads: 76

For Infrastructure & Operations Professionals

Report:I&O Leaders: Engage Employees For Successful Tablet And Mobile App Adoption In 2013

Forrester data continues to show employee demand for business ready smartphones, tablets, and mobile applications. This presentation walks you through our data and provides insight into how your...

• Downloads: 8

For eBusiness & Channel Strategy Professionals

Report:Trends 2013: North American Insurance eBusiness And Channel Strategy

Disruption Drives 12 Trends In Digital Insurance Agendas

There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications...

• Downloads: 136

For eBusiness & Channel Strategy Professionals

Report:The Building Blocks Of Agile Commerce

Road Map: The Agile Commerce Playbook

Developing a vision and building a strategic plan are vital first steps on the road to agile commerce. But once your CEO says "yes," what next? Getting ready for action and taking the first concrete...

• Downloads: 73

For Application Development & Delivery Professionals

Report:Digital Experience Delivery Maturity Assessment

Assessment: The Digital Experience Delivery Playbook

This report outlines for IT professionals more than 100 essential practices for organizations looking to deliver their digital experience transformation strategies. It asks questions such as: Do you...

• Downloads: 111

For Infrastructure & Operations Professionals

Report:IT Will Skip Windows 8 As The Enterprise Standard

But Workers Should Have The Freedom To Use Windows 8 Devices

Windows 8 is the boldest release of the OS since Windows 95. Microsoft chose to discard the Start button in favor of a new look designed to tie together the PC, tablet, and, smartphone experience....

• Downloads: 115

For Security & Risk Professionals

Report:What You Must Know About Data Privacy Regulations In Asia Pacific

Be Ready To Comply With Dynamic Regulatory Changes

Understanding the laws and regulations that govern data privacy across your organization is critical for any company, but it can be challenging. As a result, too many security and risk (S&R)...

• Downloads: 90

For CIO Professionals

Report:Predicting Individuals' Loyalty To Mobile Computing Ecosystems

As Multidevice Adoption Spreads, Today's Weak Attachment To Vendor Ecosystems Will Strengthen

Personal technology vendors are engaged in a battle for their customers' loyalty, which (they hope) will translate to ongoing investment in related devices, software, and services. As individuals...

• Downloads: 71
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For Application Development & Delivery Professionals

Report:Look For True Off-The-Shelf Support For Your Country

Global Banking Platform Deals 2012 — Regions

Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. Our analysis of these deals by region reveals that growth ranged widely — from slight shrinkage to...

• Downloads: 35