Forrester

For Enterprise Architecture Professionals

Report:EA Methodologies Enlarge To Address The New Business Landscape

Landscape: The EA Method Playbook

Digital is increasingly part of products and services offerings — provoking disruption to the old ways of doing things. Companies are facing uncertain market changes and economic conditions,...

• Downloads: 98

For Application Development & Delivery Professionals

Report:Digital Experience Delivery Maturity Assessment

Assessment: The Digital Experience Delivery Playbook

This report outlines for IT professionals more than 100 essential practices for organizations looking to deliver their digital experience transformation strategies. It asks questions such as: Do you...

• Downloads: 121

For eBusiness & Channel Strategy Professionals

Report:The Building Blocks Of Agile Commerce

Road Map: The Agile Commerce Playbook

Developing a vision and building a strategic plan are vital first steps on the road to agile commerce. But once your CEO says "yes," what next? Getting ready for action and taking the first concrete...

• Downloads: 78

For Application Development & Delivery Professionals

Report:Drive Business Insight With Effective BI Strategy

Executive Overview: The Business Intelligence Playbook

How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...

• Downloads: 1093

For Application Development & Delivery Professionals

Report:Next-Generation Portfolio Management: Strategic, Lean, And Delivery-Enabled

Vision: The Portfolio Management And PMO Playbook

Before IT can transition to business technology (BT) and become an effective partner with the business, the two groups of leaders must completely rethink the way they plan and execute — and...

• Downloads: 168

For Application Development & Delivery Professionals

Report:Choose The Right Mobile Development Solutions For Your Organization

Tools And Technology: The Mobile App Development Playbook

Traversing the mobile app development technology landscape is challenging — particularly due to the different native, hybrid, and web-based development approaches; the range of infrastructure...

• Downloads: 242
• Rating:

For eBusiness & Channel Strategy Professionals

Report:2013 eBusiness Organizational Trends

eBusiness Professionals Believe Teams Should Integrate With Their Organizations

As digital channels and strategies grow in importance across firms and become increasingly vital to the success of the company as a whole, eBusiness teams see their responsibilities, budgets, and...

• Downloads: 196

For Application Development & Delivery Professionals

Report:Contextual Delivery And Cross-Channel Analytics Revolutionize Digital Experiences

Landscape: The Digital Experience Delivery Playbook

AD&D pros have had an uphill journey to support digitally enabled customer experiences as they navigate the coordination of existing investments and management of a complicated technology ecosystem....

• Downloads: 211

For eBusiness & Channel Strategy Professionals

Report:Case Study: SunTrust Reboots Its Digital Platform

Responsive Web Design And Agile Development Prove A Winning Formula

With mobile and tablet usage now mainstream, Forrester believes that eBusiness teams must find time-to-market and cost efficiencies in their digital development processes. In previous research we...

• Downloads: 179

For Application Development & Delivery Professionals

Report:Define The Road Map For Transforming Your App Landscape

Road Map: The Business Applications Playbook

Firms are often torn between forces driving application change or transformation and the overarching desire for cost management. At the same time, they often struggle to deliver projects on time and...

• Downloads: 299
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For eBusiness & Channel Strategy Professionals

Report:Selecting Tools That Enable Agility

Tools And Technology: The Agile Commerce Playbook

The way we think of eBusiness technology has fundamentally changed. We are no longer selecting a set of platforms and technologies to launch a site; we are now selecting technologies that can support...

• Downloads: 1136

For eBusiness & Channel Strategy Professionals

Report:Developing An Agile Business

Executive Overview: The Agile Commerce Playbook

Consumer behavior is changing. Customers are becoming increasingly connected and adopting growing numbers of touchpoints as they discover, explore, buy, and engage with brands and products. And...

• Downloads: 533

For Application Development & Delivery Professionals

Report:The Standalone Business Rules Platform Market Segment Should Be Growing Faster

Market Overview: Business Rules Platforms In 2013

The market for business rules technologies is healthy, but the standalone platform segment is growing more slowly than it should. Most enterprises should use standalone business rules platforms to...

• Downloads: 177
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For eBusiness & Channel Strategy Professionals

Report:European Online Retail: Five Trends To Watch In 2013

European eBusiness Executives Must Embrace A Multi-Touchpoint Reality

European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

• Downloads: 346

For Enterprise Architecture Professionals

Report:Cut Through Silos With An Agile Technology Introduction Strategy

To succeed in the digital age, enterprise architects must seize opportunities by adopting new approaches for emerging technolgy introduction. This report highlights the technology introduction and...

• Downloads: 84
• Comments: 2

For Application Development & Delivery Professionals

Report:Choose Digital Experience Tools To Engage With Customers In A Cross-Channel World

Tools And Technology: The Digital Experience Delivery Playbook

Systems that support digital experiences present challenges to tech buyers, who are discovering a vast and immature market. Application development and delivery (AD&D) professionals face a...

• Downloads: 532
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For Application Development & Delivery Professionals

Report:Navigate The Future Of CRM In 2013

Vision: The CRM Playbook

The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

• Downloads: 1982
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For Application Development & Delivery Professionals

Report:Elevate The ALM Discussion To The Business Plane

Making A Compelling Argument For ALM Investment

Implementing a more effective application life-cycle management (ALM) strategy will depend on making a compelling business case for investing in changes. Buying new ALM tools, hiring new staff, and...

• Downloads: 146

For Customer Insights Professionals

Report:The Forrester Wave™: Online Testing Platforms, Q1 2013

How Seven Vendors Are Addressing The Evolution Of Online Testing

In Forrester's 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers — Adobe, Autonomy, Maxymiser, Monetate, Optimizely, SiteSpect, and...

• Downloads: 446

For eBusiness & Channel Strategy Professionals

Report:The Luxury Retailer's Guide To Agile Commerce

A new breed of luxury goods online shopper has arrived that is young, tech-savvy, Internet-aware, mobile-enabled, and embracing tablets fast. This new breed of global consumer is keen to find fresh...

• Downloads: 299

For Application Development & Delivery Professionals

Report:Five Questions When Organizing For Digital Customer Experience

Organization: The Digital Experience Delivery Playbook

Application development and delivery (AD&D) leaders now face a number of challenges as they move to support technology that delivers compelling cross-touchpoint customer experiences, rather than just...

• Downloads: 399
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For Application Development & Delivery Professionals

Report:Build An Agile BI Organization

Organization: The Business Intelligence Playbook

Earlier-generation business intelligence (BI) support centers — organized along the same lines as support centers for all other enterprise software — fall short when it comes to taking...

• Downloads: 1257

For Application Development & Delivery Professionals

Report:Mobile Feast Or Beggar's Banquet?

Landscape: The Mobile App Development Playbook

Enterprises are facing challenges with mobile enablement that are similar in many ways to technology challenges we've seen in the past — yet these challenges are coming with ferocity unlike...

• Downloads: 398
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For Application Development & Delivery Professionals

Report:Consistent Performance In Agile Teams Must Include Testing

Performance Management: The Agile And Lean Playbook

Agile disrupts everything that we know about testing, including what practices to use, what skills are needed, how to set up the testing organization, and how to leverage testing tools. Testing is a...

• Downloads: 407
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For Application Development & Delivery Professionals

Report:Forrester's Agile Testing Maturity Assessment Tool

Use this tool to assess your organization's readiness for, or maturity in, Agile testing.

• Downloads: 43
• Rating: