Forrester

For Customer Insights Professionals

Report:The Forrester Wave™: Online Testing Platforms, Q1 2013

How Seven Vendors Are Addressing The Evolution Of Online Testing

In Forrester's 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers — Adobe, Autonomy, Maxymiser, Monetate, Optimizely, SiteSpect, and...

• Downloads: 449

For Application Development & Delivery Professionals

Report:Mobile Feast Or Beggar's Banquet?

Landscape: The Mobile App Development Playbook

Enterprises are facing challenges with mobile enablement that are similar in many ways to technology challenges we've seen in the past — yet these challenges are coming with ferocity unlike...

• Downloads: 399
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For Application Development & Delivery Professionals

Report:Forrester's Agile Testing Maturity Assessment Tool

Use this tool to assess your organization's readiness for, or maturity in, Agile testing.

• Downloads: 43
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For Application Development & Delivery Professionals

Report:Consistent Performance In Agile Teams Must Include Testing

Performance Management: The Agile And Lean Playbook

Agile disrupts everything that we know about testing, including what practices to use, what skills are needed, how to set up the testing organization, and how to leverage testing tools. Testing is a...

• Downloads: 408
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For eBusiness & Channel Strategy Professionals

Report:Optimize Your Mobile Banking Strategy

Continuous Improvement: The Mobile Banking Strategy Playbook

Congratulations! Your mobile banking web, iPhone, iPad, and Android apps are live, and adoption has surpassed your wildest expectations. But what now? Digital banking teams need to test and optimize...

• Downloads: 649
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For Application Development & Delivery Professionals

Report:Strategies For Testing Mobile Apps

Benchmarks: The Mobile App Development Playbook

This report outlines the benchmarks aspect of Forrester's solution for application development and delivery (AD&D) professionals working on mobile development. This report is designed to help you...

• Downloads: 921
• Comments: 1
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For Customer Insights Professionals

Report:The State Of Online Testing 2011

Online Testing Programs Require Investment To Achieve Scale

In Q4 2011, Forrester surveyed 71 online testing practitioners about their online testing practices. Online testing has broad appeal for addressing a variety of challenges on websites of all sizes,...

• Downloads: 512
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For Marketing Leadership Professionals

Report:When And How To Run A DSP Head-To-Head Test

Follow These Simple Rules To Set Yourself Up For Success

Digital media buyers are hungry for tools that make buying, management, and optimization simpler. Enter demand-side platforms (DSPs). DSPs improve the complex media buying technology stack by...

• Downloads: 280

For Sourcing & Vendor Management Professionals

Report:AppLabs Finds A Home At CSC

Addition Of Strong Testing Capability A Boon For CSC Clients

After months of speculation about who would or could acquire independent testing vendor AppLabs, Computer Sciences Corporation (CSC) has stepped up and made the company an offer it can't refuse....

• Downloads: 160

For Sourcing & Vendor Management Professionals

Report:What Is Testing-As-A-Service Anyway?

Testing-As-A-Service Doesn't Necessarily Mean The Cloud — At Least Not Yet

Sourcing professionals are moving away from their historic emphasis on staff augmentation in testing engagements toward increasing focus on more predictable outcomes and consumption-based pricing....

• Downloads: 696

For Customer Insights Professionals

Report:How CI Professionals Can Plan For Site Optimization Success

Don't Underestimate The Value Of Planning Tools To Your Site Optimization Program

Online testing is no longer the exclusive domain of optimization analysts and statisticians. Marketers and nontechnical stakeholders are increasingly participating in testing processes, driving...

• Downloads: 191

For Application Development & Delivery Professionals

Report:For Developers, Dog Food And Champagne Can't Be The Only Items On The Menu

Internal Pilots Are Vital, But They Have Their Limitations

Internal pilots are a necessary part of nearly every development effort. Therefore, "eating your own dog food" and "drinking your own champagne" are phrases familiar to even software development...

• Downloads: 159

For Application Development & Delivery Professionals

Report:Case Study: Google Hits The Mark With uTest

Crowdsourcing Enables Realistic Testing Across Multiple Platforms

Making sure that a company has optimum test coverage for customer-facing applications in a fast-paced environment can be impossible if you don't plan carefully. When you throw mobile into the mix,...

• Downloads: 339

For Application Development & Delivery Professionals

Report:Outsourced Testing: Customers Get The Best Value When Vendors Think Outside Of The Box

Outsourced testing is here to stay — but the situation is changing. In previous years, the decision to outsource testing was primarily cost driven; however, the decision to outsource today must...

• Downloads: 947

For Application Development & Delivery Professionals

Report:Shift Focus From Testing To Software Quality Management For Business Transformation

Want To Save Time And Still Innovate? You Have To Be Strategic

While no one argues that quality is not vital to software delivery, too many organizations still take a tactical approach. Testing, in all of its parts, ensures that an application works; however, if...

• Downloads: 894

For Customer Insights Professionals

Report:Defining A Scalable Site Optimization Process

Process Enables Sustained Online Testing Success

Online testing is an extremely effective site optimization technique, but few Customer Intelligence (CI) professionals have successfully scaled their testing initiatives to affect customer experience...

• Downloads: 452

For Customer Insights Professionals

Report:The State Of Online Testing 2010

Findings From The Forrester Wave™ Evaluation On Online Testing

During the Forrester Wave™ evaluation of online testing applications, we surveyed 79 online testing customers about their vendor partnerships and online testing practices. Online testing's...

• Downloads: 503

For Application Development & Delivery Professionals

Report:Case Study: Infosys Technologies Helps Develop A TCOE For Telecom New Zealand

To build a test center of excellence (TCOE) on time and on budget, Telecom New Zealand (TNZ) knew it needed a partner with the expertise required to ensure success. TNZ was seeking a good cultural...

• Downloads: 325

For CIO Professionals

Report:Microsoft Shows How Product Managers Can Use Serious Games

An Empowered Report: Microsoft Uses Productivity Games To Test Windows And Office Communicator

For product managers, getting workers to help test new products has always proven to be a challenge, making finding an engaging inducement for participation the Holy Grail. As a panacea, a small but...

• Downloads: 299

For Infrastructure & Operations Professionals

Report:Justifying Your Cloud Investment: Test And Development

Improve Time-To-Market And Lighten Lab Management Burdens

It's one thing to say infrastructure and operations (I&O) professionals need to invest in infrastructure-as-a-service (IaaS) cloud computing; it's quite another to justify the financial and resource...

• Downloads: 1243

For Customer Insights Professionals

Report:The Forrester Wave™: Online Testing, Q3 2010

Adobe And Autonomy Lead A Pack Of Strong Performers

In Forrester's inaugural evaluation of online testing vendors, we researched eight companies across 82 criteria. We found that Adobe and Autonomy lead the pack because of their consistent strength...

• Downloads: 1248

For Application Development & Delivery Professionals

Report:Align BAs And Quality Assurance Professionals To Drive Higher Quality — And Happier Customers

The need to develop applications that return high value at a reasonable cost is driving applications organizations to assemble highly productive teams that can deliver high-quality outcomes....

• Downloads: 807

For Application Development & Delivery Professionals

Report:Seven Pragmatic Practices To Improve Software Quality

Incremental Changes Can Have A Big Impact On Quality

All software has bugs. Application development teams do the best they can to avoid and fix them. But developing quality software is hard. Why? Virtually all application development teams are squeezed...

• Downloads: 1213

For Application Development & Delivery Professionals

Report:The Testing Tools Landscape: 2010

Functional Testing Tools Are Not Enough

Gone are the days when application development and delivery teams could cavalierly ask the business to pick two: cost, time, or quality. The business wants and needs all three. Delivery teams have...

• Downloads: 2229

For Customer Experience Professionals

Report:Making Agile Customer-Centric

Agile offers some advantages for customer experience professionals. But the limited time for user research, design, and testing can pose significant challenges as well. Our interviews have uncovered...

• Downloads: 734