Forrester

For Marketing Leadership Professionals

Report:Don't Confuse Tablet And Mobile Marketing

Contextual Marketing Demands A Unique Approach To Tablets

Too many marketing leaders still lump tablets and smartphones in the same mobile bucket. That's a mistake. Why? Because tablets are not primarily mobile devices. Instead, they are mostly used within...

• Downloads: 112

For Infrastructure & Operations Professionals

Report:I&O Leaders: Engage Employees For Successful Tablet And Mobile App Adoption In 2013

Forrester data continues to show employee demand for business ready smartphones, tablets, and mobile applications. This presentation walks you through our data and provides insight into how your...

• Downloads: 8

For CIO Professionals

Report:Predicting Individuals' Loyalty To Mobile Computing Ecosystems

As Multidevice Adoption Spreads, Today's Weak Attachment To Vendor Ecosystems Will Strengthen

Personal technology vendors are engaged in a battle for their customers' loyalty, which (they hope) will translate to ongoing investment in related devices, software, and services. As individuals...

• Downloads: 80
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For Sourcing & Vendor Management Professionals

Report:The Forrester Wave™: EMEA Workplace Services, Q2 2013

Providers Driving Workplace Services In EMEA

Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

• Downloads: 82
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For CIO Professionals

Report:Enable Workplaces Of The Future, Now!

Flexible Work And Cowork Redefine Workplace Diversity

If you haven't heard the latest office gossip, you might want to figure out why. As workers increasingly work from home, a coffee shop, a public library, the train, or one of the new coworking...

• Downloads: 153
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For Infrastructure & Operations Professionals

Report:Build A Road Map For Workforce Computing

Road Map: The Workforce Enablement Playbook

This report outlines Forrester's solution to help IT infrastructure and operations (I&O) leaders develop their five-year technology road map for workforce computing. This is important because into...

• Downloads: 110
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For Infrastructure & Operations Professionals

Report:Habitat For Engagement: Unleash Workforce Potential With Agile Enablement

Vision: The Workforce Enablement Playbook

This report outlines the vision of Forrester's solution for infrastructure and operations (I&O) executives responsible for "end user computing" — the delivery and support of technology and...

• Downloads: 70

For Infrastructure & Operations Professionals

Report:Five Seismic Forces Reshuffle The Workforce Vendor Ecosystem

Landscape: The Workforce Enablement Playbook

2012 brought a tectonic shift in worker technology requirements. Many more employees now purchase their own devices, bring them to work, and use them to conduct personal and professional activities...

• Downloads: 82

For Infrastructure & Operations Professionals

Report:Create A Habitat Of Technology Engagement And Enablement For Your Workforce

Executive Overview: The Workforce Enablement Playbook

BYOD. BYOPC. Consumerization. These are the words that send shivers down the spines of infrastructure and operations (I&O) professionals responsible for "end user computing" in their companies....

• Downloads: 76

For CIO Professionals

Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

Benchmark: The CIO's Mobile Engagement Playbook

Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

• Downloads: 143
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For Sourcing & Vendor Management Professionals

Report:The Forrester Wave™: North American Workplace Services, Q2 2013

Evaluating Leading Providers Amidst A Category Redefinition

Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

• Downloads: 124

For CIO Professionals

Report:Forrsights: IT Budgets And Priorities In 2013

Mobility And Analytics Drive Spending Growth Despite Business Pessimism

What are the 2013 budget plans and priorities for CIOs and other IT decision-makers? Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2012 provides insight on the 2013 tech buying...

• Downloads: 311
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For Infrastructure & Operations Professionals

Report:Managing Information Security In BYOT Environments In Asia Pacific

I&O Professionals Need The Right Policies, Technologies, And Skills To Secure Enterprise Data

Employees are rapidly embracing personal devices, consumer software, and public cloud services for work to increase personal productivity and efficiency, a trend that Forrester refers to as...

• Downloads: 94

For Infrastructure & Operations Professionals

Report:Prepare I&O For The "Internet Of Things"

Five Key Dynamics That Will Help You Capture The Opportunity For Your Organization

"Internet of Things" (IoT) solutions that machine-to-machine (M2M) technologies like RFID tags, GPS systems, and ZigBee sensors enable are gaining momentum as multiple forces align to drive adoption...

• Downloads: 278
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For Security & Risk Professionals

Report:2013 Forrester Mobile Security Predictions

The mobile market is evolving rapidly. Both the consumer and enterprise markets are experiencing major changes. Room exists for new innovations as well as for established players to develop new...

• Downloads: 476
• Comments: 1

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

Asia Pacific Technographics®

For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Downloads: 33

For Security & Risk Professionals

Report:Show Me The Loot!

Determine The Right Practices For Your Organization's BYOD Stipends

In this age of the empowered, tech-savvy worker, more and more employees are bringing their unsecured devices to work and using them for work activities. To prepare for this tide of devices,...

• Downloads: 126
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For Sourcing & Vendor Management Professionals

Report:The Forrester Wave™: Enterprise Mobility Services, Q1 2013

Analysis Of 13 Global Leaders' Capabilities And How They Stack Up

Enterprise mobility is booming; organizations must connect with employees, customers, and partners in new ways and across new devices and applications. But many organizations don't know how to move...

• Downloads: 704
• Comments: 1
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For Enterprise Architecture Professionals

Report:Cut Through Silos With An Agile Technology Introduction Strategy

To succeed in the digital age, enterprise architects must seize opportunities by adopting new approaches for emerging technolgy introduction. This report highlights the technology introduction and...

• Downloads: 84
• Comments: 2

For Marketing Leadership Professionals

Report:Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Smartphone installed base and subscriber data in the United States. Includes data on subscribers by operating system (2011-2013 only) as well as age and income ownership demographics. Includes...

• Downloads: 3

For Marketing Leadership Professionals

Report:Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (Western Europe)

ForecastView Spreadsheet

Smartphone installed base and subscriber data for 16 countries in Western Europe. Includes age and income ownership demographics by country as well as subscribers by operating system for selected...

• Downloads: 3

For Marketing Leadership Professionals

Report:2013 Mobile Trends For Marketers

Multiyear Strategies And Larger Investments Define This Year

With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

• Downloads: 990
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For Marketing Leadership Professionals

Report:Forrester Research World Smartphone Adoption Forecast, 2012 To 2017 (Global)

ForecastView Spreadsheet

Global installed base and subscribers for smartphones in 54 countries. Also includes global and regional data on subscribers by operating system (2011-2013 only). Breaks out age and income...

• Downloads: 3

For Enterprise Architecture Professionals

Report:The Top Emerging Technologies To Watch: Now Through 2018

Landscape: The Emerging Technology Playbook

Emerging digital technologies are a primary driver of business evolution and disruption. Firms are grappling with an accelerating pace of business change while also trying to make IT simpler and more...

• Downloads: 2464
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For CIO Professionals

Report:2013 Mobile Workforce Adoption Trends

More BYOD, More Devices, More Mobility, More Apple

Have we hit peak bring-your-own-device (BYOD)? Which apps are most important on smartphones? How many employees are interested in Windows tablets? Do employees use mobile devices for work more at...

• Downloads: 802
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