Forrester

For Infrastructure & Operations Professionals

Report:IT Will Skip Windows 8 As The Enterprise Standard

But Workers Should Have The Freedom To Use Windows 8 Devices

Windows 8 is the boldest release of the OS since Windows 95. Microsoft chose to discard the Start button in favor of a new look designed to tie together the PC, tablet, and, smartphone experience....

• Downloads: 130

For CIO Professionals

Report:Predicting Individuals' Loyalty To Mobile Computing Ecosystems

As Multidevice Adoption Spreads, Today's Weak Attachment To Vendor Ecosystems Will Strengthen

Personal technology vendors are engaged in a battle for their customers' loyalty, which (they hope) will translate to ongoing investment in related devices, software, and services. As individuals...

• Downloads: 80
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For Infrastructure & Operations Professionals

Report:Five Seismic Forces Reshuffle The Workforce Vendor Ecosystem

Landscape: The Workforce Enablement Playbook

2012 brought a tectonic shift in worker technology requirements. Many more employees now purchase their own devices, bring them to work, and use them to conduct personal and professional activities...

• Downloads: 82

For Infrastructure & Operations Professionals

Report:Navigating Diversity In Operating Systems And Browsers

Heterogeneity Is Here — And Mobility Is Driving It Further

Infrastructure and operations (I&O) professionals face a splintered landscape of operating systems (OSes) and browsers, which complicates investment decisions tied to what they deploy and support for...

• Downloads: 108
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For Security & Risk Professionals

Report:Show Me The Loot!

Determine The Right Practices For Your Organization's BYOD Stipends

In this age of the empowered, tech-savvy worker, more and more employees are bringing their unsecured devices to work and using them for work activities. To prepare for this tide of devices,...

• Downloads: 126
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For CIO Professionals

Report:2013 Mobile Workforce Adoption Trends

More BYOD, More Devices, More Mobility, More Apple

Have we hit peak bring-your-own-device (BYOD)? Which apps are most important on smartphones? How many employees are interested in Windows tablets? Do employees use mobile devices for work more at...

• Downloads: 802
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For CIO Professionals

Report:Seven Mobile Engagement Pitfalls To Avoid

And Seven Mobile-First Alternatives That Are Better

Great mobile experiences are built on systems of engagement, and that means spending money on new engagement technology. Mobile apps have the thorny problem of needing to work spectacularly and...

• Downloads: 321

For Infrastructure & Operations Professionals

Report:The Enterprise Mobility Outlook For Asia Pacific In 2013

Organizations Across The Region Will Invest In Five Key Areas As Workforce Demand For Mobility Continues To Rise

This report gives enterprise mobility vendors guidance on how to identify business opportunities in Asia Pacific (AP) in 2013, providing insights into end user companies' telecom and mobility...

• Downloads: 111

For Infrastructure & Operations Professionals

Report:Content Providers Are Disrupting China's Mobile Device Market

Explosive 3G adoption in China over the past 24 months has made mobile Internet a much more competitive landscape, with new and unconventional market players entering the fray. Most of the activity...

• Downloads: 98
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For Infrastructure & Operations Professionals

Report:Product Spotlight: Microsoft System Center Configuration Manager 2012

An Evolutionary But Not Revolutionary Release

In the first half of 2012, PC shipments have dropped year-over-year as many consumers and employees find the object of their desire to be a tablet or a Mac. In addition, with virtual desktops on the...

• Downloads: 270
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For Application Development & Delivery Professionals

Report:IT Industry Disruptions Fuel Renewed Asia Pacific Market Growth

Forrester's 2013 Predictions For Asia Pacific

2013 will be a transformative year for IT adoption in Asia Pacific (AP); multiple IT trends will converge to drive industry disruptions and help spur renewed growth in IT spending. Overall, we...

• Downloads: 320

For CIO Professionals

Report:Mobile Computing: It's All About The Ecosystem

Competition Shifts From Devices To Ecosystems

CIOs might interpret the recent flood of mobile device product announcements, highlighted by the September 12 unveiling of Apple's iPhone 5, as competing vendors fomenting demand for the holiday...

• Downloads: 359
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For CIO Professionals

Report:Windows: The Next Five Years

As Mobile Device Sales Surpass PCs, CIOs Will Need To Corral A Troika Of OS Leaders

The launch of Windows 8 is a major pivot point for Microsoft — and for IT leaders and the individuals they support. The new Windows 8 user experience (UX) and programming model will transform...

• Downloads: 753
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For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Technology Adoption

A Benchmarking Guide For eBusiness Professionals

Mobile technology for both hardware and software is experiencing a frenetic pace of change. What table stakes or "being in the game" means is constantly moving. eBusiness professionals have procured...

• Downloads: 1029
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For Application Development & Delivery Professionals

Report:The Future Of Microsoft .NET: New Options, New Choices, New Risks

The Emerging Windows Platform Expands On The .NET Framework

One Microsoft platform era is ending and another is beginning. The .NET era as we've known it is winding down. .NET doesn't go away — it becomes Microsoft's preferred server environment for a...

• Downloads: 679
• Comments: 1
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For Sourcing & Vendor Management Professionals

Report:Determine The Right Practices For Your Organization's BYOD Stipends

SVM Worries About Impact On Revenue Commitments And Discount Eligibility For Corporate-Liable Users — Don't!

This report answers three questions about enterprise mobile bring-your-own-device (BYOD) practices: 1) what the major trends are regarding BYOD adoption; 2) how firms are managing their BYOD programs...

• Downloads: 587
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For Security & Risk Professionals

Report:Survey Employees To Target Mobility Improvements

Benchmarks: The Mobile Security And Operations Playbook

This report outlines the benchmarks of Forrester's solution for security and risk (S&R) executives working on mobile security and operations initiatives. This report provides a benchmark of budgets,...

• Downloads: 520
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For CIO Professionals

Report:Tablets Will Rule The Future Personal Computing Landscape

We'll Use Tablets As The Conductor For PCs, Devices, And Personal Cloud Services At Work And At Home

For a new technology that is just two years old, tablets are huge hit. For CIOs the question is — will they last and what are the long-term implications? How do tablets interact with other...

• Downloads: 1892
• Comments: 6
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For Marketing Leadership Professionals

Report:Mobile Marketing — A Forrester Compilation

More people own smartphones than ever before and they’re using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although...

• Downloads: 327
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For Sourcing & Vendor Management Professionals

Report:Market Overview: Mobility Services

Fast-Growing Market Gives Buyers Lots Of Choices But Also Tradeoffs

The emerging mobility services market creates choices for buyers. Leading organizations are scrambling to create mobile experiences for employees, partners, and customers — both applications...

• Downloads: 1816
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For Marketing Leadership Professionals

Report:Forrester Research Mobile Adoption And Sales Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Total mobile subscribers and subscriptions including prepaid subscriptions. Installed base and sales of mobile handsets segmented by speed (2.5G, 3G, and 4G/LTE) and feature set (basic devices,...

• Downloads: 7

For CIO Professionals

Report:Consumerization Drives Smartphone Proliferation

Employees' Choices And Dollars Dictate The Rise Of Android And Apple Devices

More than half of US information workers pay for their smartphones and monthly plans, and three-quarters pick the smartphone they want rather than accept IT's choice. What does consumerization's...

• Downloads: 664
• Comments: 1

For eBusiness & Channel Strategy Professionals

Report:Mobile Technographics®: Australian Online Shoppers

Choosing The Right Approach For Your Target Consumers

Mobile commerce is growing in Australia at a rapid pace. To shape sensible strategies, Australian eBusiness professionals must understand the behavior of their customers. For example, they should...

• Downloads: 240

For Marketing Leadership Professionals

Report:iPhone 4S Cements Apple's Product Strategy Leadership Position

Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...

• Downloads: 372

For Marketing Leadership Professionals

Report:US Marketers: Stay Ahead Of 2D Bar Code Adoption

Start Piloting Now To Be Prepared To Benefit From Growing Consumer Use

The 2D bar code is a promising mobile marketing tactic: It provides marketers a quick way to bridge the offline-online gap and enhance consumer engagement with their target audience anytime, anywhere...

• Downloads: 341