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1604 results in Reports

  • Information Management
  • For eBusiness & Channel Strategy Professionals

    Report:Analyze This: Web Style Analytics Enters The Retail Store

    Privacy Remains A Significant Barrier For Adoption

    eBusiness leaders have a lot to offer retail store executives as they embark on injecting digital commerce technology into the physical store. Retail stores have been living in the analytical "dark...

    • For Application Development & Delivery Professionals

      Report:Big Data In Banking: It's Time To Act

      Compete In The Age Of The Customer By Making Use Of All The Available Data

      Big data is a key trend for many industries, including financial services in general and banking in particular. Key business drivers in the banking industry, such as improving customer service,...

      • Downloads: 15
    • For Application Development & Delivery Professionals

      Report:Brief: SharePoint Innovations Aimed At Employees, Not Customers

      Intranets Get Easier, External Uses Stay Hard

      In March 2014, Microsoft announced new innovations for SharePoint 2013; this brief analyzes the good and bad news. The many customers who use SharePoint for employee collaboration will find much to...

      • Downloads: 15
    • For CMO Professionals

      Report:B2B Marketing's Big Data Destiny

      How To Make Business Buyer Data Actionable

      Business-to-business (B2B) CMOs who make business decisions based on internal data, with all of its imperfections and gaps, risk the same fate as hikers who head off into the wilderness without a...

      • Downloads: 56
      • Rating:
    • For CIO Professionals

      Report:2014 Technology Imperatives For US Healthcare Insurers

      US Healthcare Payers Are Rocked By A Regulatory Tsunami

      The healthcare payer market is being disrupted by new laws and regulations — especially the Affordable Care Act (ACA). In response to the new regulations, the health insurance industry is...

      • Downloads: 70
      • Comments: 1
      • Rating:
    • For Application Development & Delivery Professionals

      Report:Quick Take: Adobe Advances Mission Of Support For Digital Experiences

      Marketers want easy to use software that allows them to create, measure, and optimize digital experiences, while application development and delivery (AD&D) pros value deep technical capabilities and...

      • Downloads: 59
    • For Infrastructure & Operations Professionals

      Report:Find The Sweet Spot For Your Bring-Your-Own-Device Program

      Continuous Improvement: The Workforce Enablement Playbook

      Infrastructure and operations (I&O) leaders have the opportunity to offload costs and responsibility while increasing productivity by launching formal bring-your-own-device (BYOD) programs that meet...

      • Downloads: 80
    • For Application Development & Delivery Professionals

      Report:Quick Take: Adobe Accelerates Its Mobile Engagement Efforts

      Adobe Experience Manager-PhoneGap Integration Targets Mixed Mobile Workloads

      Most enterprises have both content professionals and developers, but there are gaps in how each group approaches the mobile mind shift. As a result, we often see conflicting strategies: Content...

      • Downloads: 55
    • For Infrastructure & Operations Professionals

      Report:Building The Foundation For Customer Insight: Hadoop Infrastructure Architecture

      The proliferation of customer-facing data-intensive systems in almost every modern enterprise has catalyzed the rapid deployment of big data environments, commonly with Hadoop as the underlying...

      • Downloads: 154
      • Rating:
    • For Enterprise Architecture Professionals

      Report:Big Data Quality: Garbage In, Gold Out

      Data Certification Confirms Trust Of Data And Insight

      As if organizations weren't already challenged by data quality, in comes big data. Increasingly, organizations are thinking of big data for more than sandboxing data exploration and predictive...

      • For Application Development & Delivery Professionals

        Report:14 Digital Customer Experience Tools To Engage With Your Customers

        Tools And Technology: The Digital Experience Delivery Playbook

        Software platforms and applications that support digital experiences present challenges to tech buyers, who are discovering a vast and immature market. Application development and delivery (AD&D)...

        • Downloads: 1252
        • Rating:
      • For Customer Insights Professionals

        Report:Is Your Customer Insights Practice Ready For EU Privacy?

        Q&A: EU Privacy Regulations

        This report, originally written for security and risk professionals, is of critical importance to customer insights (CI) professionals as well. The European Union is poised to increase demands of...

        • Downloads: 69
      • For Customer Insights Professionals

        Report:Decipher The Digital Intelligence Technology Code

        Tools And Technology: The Digital Intelligence Playbook

        Delivering on the vision of digital intelligence requires a strong technology commitment to support broad data, analysis, and action requirements. But many organizations fail to develop a...

        • Downloads: 113
      • For Application Development & Delivery Professionals

        Report:The State Of Digital Experience Delivery, 2014

        Benchmarks: The Digital Experience Delivery Playbook

        Forrester recently surveyed 148 technology, marketing, and business professionals with decision-making roles in digital experience (DX) delivery technologies, and asked them about their strategies...

        • Downloads: 195
        • Comments: 1
        • Rating:
      • For Marketing Leadership Professionals

        Report:Focus On People, Processes, And Technology To Achieve Mix Optimization Mastery

        Strategic Plan: The Marketing Mix Optimization Playbook

        Marketing mix optimization (MMO) is a complex endeavor, requiring a fundamental shift in decision-making and marketing measurement processes. To successfully effect this change and really understand...

        • Downloads: 557
      • For Enterprise Architecture Professionals

        Report:Knowledge Work Pushes The Dynamic Case Management Market

        Vendors Advance Their Design Time And Runtime Features

        There are fewer production workers who perform repetitive tasks. Work is becoming more knowledge-based and much less structured. As a result, the dynamic case management (DCM) market is expanding to...

        • For Enterprise Architecture Professionals

          Report:Brief: Real World Experience With Data Governance Tools

          Evolving Needs Clash With Still-Maturing Products

          Data governance is complex and multifaceted. No single product from major vendors fully addresses every challenge — adding to the complexity of implementing a data governance strategy. On top...

          • Downloads: 101
        • For CIO Professionals

          Report:Quick Take: Impressions From CeBIT 2014

          Although much of the thunder was stolen by the Mobile World Congress in Barcelona and SXSW Interactive Festival in Austin, Texas, earlier this month, the CeBIT 2014 trade show in Hannover still...

          • Downloads: 71
        • For CIO Professionals

          Report:Unleash Your Digital Business

          The Future Of Business Is Digital

          As a CIO, you are destined to play a pivotal leadership role in the transformation of your business to a digital business. In this report, written for business leaders and originally published under...

          • Downloads: 207
          • Rating:
        • For Application Development & Delivery Professionals

          Report:Brief: How TripIt Masters Mobile Moments For Frequent Fliers

          Concur's Travel Organizing App Powerfully Combines Operational Awareness With Mobile Engagement

          Customers' mobile mind shift means they expect service in their immediate context and moment of need. The battle for customers' attention and loyalty will be waged in mobile moments — any time...

          • For CIO Professionals

            Report:Protect Your Data In The Cloud

            New Vendors Emerge To Help You Define, Dissect, and Defend Your Data

            Google and salesforce.com are improving security features, but their solutions inherently silo data and restrict some of technology management's ability to control the application. The complexity...

            • Downloads: 286
            • Rating:
          • For eBusiness & Channel Strategy Professionals

            Report:The Emergence Of Beacons In Retail

            Early Implementations Lack Depth, But Future Integrations Have The Potential To Transform The In-Store Customer Experience

            It is impossible to read retail news today without hearing about another implementation of beacons, a technology based on Bluetooth low energy (BLE) that allows smartphones to interact with sensors...

            • Downloads: 376
            • Rating:
          • For Security & Risk Professionals

            Report:Q&A: EU Privacy Regulations

            As a consequence of increasing global commerce, security and risk (S&R) professionals face the complexity of navigating data privacy regulations from around the world. Forrester clients frequently...

            • Downloads: 620
            • Rating:
          • For Enterprise Architecture Professionals

            Report:Consider New Data Governance Software To Support Business-Led Efforts

            Line-of-business executives are thinking about data in new ways — it is not just something to be collected and stored, but a resource for competitive advantage. As business leaders gain a...

            • Downloads: 218
            • Rating:
          • For Enterprise Architecture Professionals

            Report:EIM Becomes A Reality As Vendors Stitch Together Data And Content Solutions

            Enterprise information management (EIM) is the discipline of jointly managing both data and content to deliver an increased value of information to the organization. While Forrester recognizes that...

            • Downloads: 169
            • Rating: