Forrester

For Enterprise Architecture Professionals

Report:Purchasing The Building Blocks For Data Management

Tools And Technology: The Data Management Playbook

Today's enterprise data architecture is changing to accommodate models and definitions that are frequently abstracted from data sources, federated sources, and data analytics performed during the...

• Downloads: 106

For Application Development & Delivery Professionals

Report:Drive Business Insight With Effective BI Strategy

Executive Overview: The Business Intelligence Playbook

How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...

• Downloads: 1060

For Application Development & Delivery Professionals

Report:The State Of Digital Customer Experience Technology, 2013

Findings From Forrester's Digital Customer Experience Online Survey

Forrester recently surveyed 233 digital customer experience professionals with decision-making roles in digital experience (DX) technologies, asking them about their strategies for the coming 12 to...

• Downloads: 184

For Marketing Leadership Professionals

Report:Introducing Adaptive Intelligence

Why Firms Need To Share Data To Become Customer-Obsessed

Enterprises seeking to better understand their customers, market, and competitive landscape can't afford to limit their insights to only what they already know — the data they generate...

• Downloads: 143

For Sourcing & Vendor Management Professionals

Report:Market Overview: IT Services In China, 2013

Businesses Now Have More Options To Drive Competitive Differentiation In China

China has entered a new phase of economic development, driven by government focus on expanding the domestic market. This transition will have a significant impact on private and public organizations...

• Downloads: 71

For CIO Professionals

Report:The Forrester Wave™: Smart Process Applications, Q2 2013

The 12 Smart Process App Vendors That Matter Most Today And How They Stack Up

Smart process applications are a new and emerging category of applications designed to help CIOs and their firms improve the effectiveness of their human-centric business activities. But finding the...

• Downloads: 203
• Comments: 1
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For CIO Professionals

Report:Six Business Technology Trends That Will Propel Your Firm In 2013

From Technology Foundations To Business Outcomes

Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

• Downloads: 755
• Comments: 3
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For Application Development & Delivery Professionals

Report:The Future Of Customer Data Management

Vision: The Customer Data Management Playbook

Customer data is the lifeblood of the contemporary enterprise. It's used in virtually every function of the business, including product research, design, and development; advertising and marketing...

• Downloads: 667
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For CIO Professionals

Report:New Dynamics Shape IT Services Spending

Changes Will Accelerate Over The Next 24 Months

The IT services industry is in the middle of a fundamental transformation of who it sells to, what services it sells, and how it delivers those services. Upstart vendors specializing in new...

• Downloads: 355
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For Enterprise Architecture Professionals

Report:Cut Through Silos With An Agile Technology Introduction Strategy

To succeed in the digital age, enterprise architects must seize opportunities by adopting new approaches for emerging technolgy introduction. This report highlights the technology introduction and...

• Downloads: 84
• Comments: 2

For Enterprise Architecture Professionals

Report:The Top Emerging Technologies To Watch: Now Through 2018

Landscape: The Emerging Technology Playbook

Emerging digital technologies are a primary driver of business evolution and disruption. Firms are grappling with an accelerating pace of business change while also trying to make IT simpler and more...

• Downloads: 2392
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For CIO Professionals

Report:Open Data Changes The Business Of Government

Open Data Pioneers Offer Lessons For Launching Initiatives

Data has become quite the buzzword lately, with everyone looking to mine their big data for customer insights, operational efficiencies, and business performance improvement. Governments are no...

• Downloads: 198
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For CIO Professionals

Report:Big Data Adoption Trends In Asia Pacific: 2013 To 2014

The maturity and sophistication of existing data warehousing (DW) implementations across the Asia Pacific (AP) region has been variable, to say the least. If the hype around big data is to be...

• Downloads: 330
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For Sourcing & Vendor Management Professionals

Report:A Quick Guide To Help You Prepare For A SAS Software Negotiation

Three Areas You Must Understand If You Want To Save Money For Your Organization

SAS's software products help organizations apply analytics to business scenarios. Now deeply embedded in many large organizations around the world, SAS has become a market leader. It's common to see...

• Downloads: 129

For Infrastructure & Operations Professionals

Report:China Appliance Market Dynamics, 2013 To 2017

Understanding of and interest in appliances is surging in China as organizations there struggle to manage massive growth while simultaneously using traditional infrastructure and platforms to...

• Downloads: 58
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For Application Development & Delivery Professionals

Report:IT Industry Disruptions Fuel Renewed Asia Pacific Market Growth

Forrester's 2013 Predictions For Asia Pacific

2013 will be a transformative year for IT adoption in Asia Pacific (AP); multiple IT trends will converge to drive industry disruptions and help spur renewed growth in IT spending. Overall, we...

• Downloads: 315

For Application Development & Delivery Professionals

Report:The Forrester Wave™: Big Data Predictive Analytics Solutions, Q1 2013

Predictive analytics enables firms to reduce risks, make intelligent decisions, and create differentiated, more personal customer experiences. But predictive analytics is hard to do without the right...

• Downloads: 1993
• Comments: 3
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For CMO Professionals

Report:Predictive Analytics Revolutionize Marketing Mix Planning

Landscape: The Marketing Mix Optimization Playbook

Marketing mix modeling is no longer just a tool for consumer packaged goods (CPG) marketers to measure the effect of traditional marketing on overall sales. Today, marketing mix modeling can help all...

• Downloads: 564
• Comments: 1
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For Application Development & Delivery Professionals

Report:Forrsights: Winning Software Strategies

Unveiling The Software Strategies Of Top-Performing Companies

During November 2011 and December 2011, Forrester surveyed 2,438 software decision-makers across Canada, France, Germany, the UK, and the US to determine their spending priorities around software. To...

• Downloads: 94

For Security & Risk Professionals

Report:Prevent Insurance Crime With The Four Cornerstones Of Better Fraud Management

Insurers Must Catch Up To The Sophistication Of Today's Fraudsters

Fraud costs the US insurance industry upward of $40 billion, which the industry then passes on to policyholders in the form of higher premiums. Financial crime is on the rise as fraudsters become...

• Downloads: 201

For Infrastructure & Operations Professionals

Report:Turn Big Data Inward With IT Analytics

The Future Of Service Monitoring And Management

Your business is complex. Big data promises to manage this complexity to make better decisions. But the technology services that run your business are also complex. Many are too complex to manage...

• Downloads: 746
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For Customer Insights Professionals

Report:Deciphering A Fragmented Customer Analytics Ecosystem

Tools And Technology: The Customer Analytics Playbook

With the increased focus on data-driven marketing, few firms have the budgets, technology capabilities, or analytical skills to advance their analytics agendas internally, and they frequently turn to...

• Downloads: 2376

For Application Development & Delivery Professionals

Report:Craft Your Future State BI Reference Architecture

Road Map: The Business Intelligence Playbook

In the face of rising data volume and complexity and increased need for self-service, enterprises need an effective business intelligence (BI) reference architecture to utilize BI as a key corporate...

• Downloads: 1141
• Comments: 1
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For Customer Insights Professionals

Report:The Forrester Wave™: Customer Analytics Solutions, Q4 2012

How Six Vendors Stack Up In A Mature Yet Changing Market

In Forrester's 70-criteria evaluation of customer analytics vendors, we identified the six most significant software providers — Angoss Software, FICO, IBM, KXEN, Pitney Bowes, and SAS —...

• Downloads: 782
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For Sourcing & Vendor Management Professionals

Report:Software Asset Inventory, H2 2012

In July 2012, Forrester Research analyzed the software asset portfolios of 16 large global providers of IT services. During this process, Forrester received a total of 545 artifacts and...

• Downloads: 98
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