Forrester

For Enterprise Architecture Professionals

Report:Data Governance Equals Business Opportunity. No, Really

Processes: The Data Management Playbook

Forrester clients describe their data governance work as long on effort, but limited in success. Clients describe an inability to sustain data governance beyond a project, feel it is too...

• Downloads: 90
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For Security & Risk Professionals

Report:What You Must Know About Data Privacy Regulations In Asia Pacific

Be Ready To Comply With Dynamic Regulatory Changes

Understanding the laws and regulations that govern data privacy across your organization is critical for any company, but it can be challenging. As a result, too many security and risk (S&R)...

• Downloads: 90

For Enterprise Architecture Professionals

Report:Purchasing The Building Blocks For Data Management

Tools And Technology: The Data Management Playbook

Today's enterprise data architecture is changing to accommodate models and definitions that are frequently abstracted from data sources, federated sources, and data analytics performed during the...

• Downloads: 123

For Application Development & Delivery Professionals

Report:The State Of Digital Customer Experience Technology, 2013

Findings From Forrester's Digital Customer Experience Online Survey

Forrester recently surveyed 233 digital customer experience professionals with decision-making roles in digital experience (DX) technologies, asking them about their strategies for the coming 12 to...

• Downloads: 213

For Marketing Leadership Professionals

Report:Introducing Adaptive Intelligence

Why Firms Need To Share Data To Become Customer-Obsessed

Enterprises seeking to better understand their customers, market, and competitive landscape can't afford to limit their insights to only what they already know — the data they generate...

• Downloads: 159

For CIO Professionals

Report:The Hybrid² Integration Challenge

CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps

As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

• Downloads: 198
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For Sourcing & Vendor Management Professionals

Report:Market Overview: IT Services In China, 2013

Businesses Now Have More Options To Drive Competitive Differentiation In China

China has entered a new phase of economic development, driven by government focus on expanding the domestic market. This transition will have a significant impact on private and public organizations...

• Downloads: 83

For Enterprise Architecture Professionals

Report:Create KPIs That Show The Effectiveness Of Your Information Strategy

Continuous Improvement: The Information Strategy And Architecture Playbook

How effective is your information strategy? You can't answer that question without a comprehensive assessment process and key performance indicator (KPI) reporting mechanism that specifically targets...

• Downloads: 237

For Enterprise Architecture Professionals

Report:Market Overview: Master Data Management, Q2 2013

A Critical Component For Data Agility

The increasingly complex task of managing data requires new master data management (MDM) capabilities. While the first MDM implementations focused on a single domain — such as customer data...

• Downloads: 360
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For Customer Insights Professionals

Report:The Consumerization Of Customer Analytics

Landscape: The Customer Analytics Playbook

The analytics conversation is now front and center for marketers, thanks to the real estate that big data enjoys in mainstream media. As a result of this buzz, customer analytics practitioners who...

• Downloads: 232

For Application Development & Delivery Professionals

Report:Contextual Delivery And Cross-Channel Analytics Revolutionize Digital Experiences

Landscape: The Digital Experience Delivery Playbook

AD&D pros have had an uphill journey to support digitally enabled customer experiences as they navigate the coordination of existing investments and management of a complicated technology ecosystem....

• Downloads: 207

For Security & Risk Professionals

Report:Strategy Deep Dive: Define Your Data

Rethinking Data Discovery And Classification For Data Security

Defining data via data discovery and classification is an often overlooked, yet critical, component of data security and control. Security and risk (S&R) pros can't expect to adequately protect data...

• Downloads: 177
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For eBusiness & Channel Strategy Professionals

Report:Trends 2013: US Retail eBusiness

As US online retail continues to grow and capture shopper wallet share, online retail executives must determine the best areas on which to focus their limited resources, particularly given the number...

• Downloads: 392
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For Customer Insights Professionals

Report:Navigating The Future Of Customer Intelligence

Customer intelligence is in the throes of significant change brought about by two primary drivers: 1) the disruption caused by the massive shifts in consumer behavior, and 2) organizations' growing...

• Downloads: 303
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For Enterprise Architecture Professionals

Report:Data Management Readiness Assessment For Business Transformation Toolkit

• Downloads: 26
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For Enterprise Architecture Professionals

Report:Pivot Your Data Strategy And Architecture To Unleash Business Transformation

Assessment: The Data Management Playbook

Enterprise architects who drive data management strategy must contend with new data source platforms and complex consumption and analysis scenarios. Current data management systems were built as...

• Downloads: 267
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For Customer Insights Professionals

Report:Prepare For A World Of Consumer-Managed Data

Executive Overview: The Personal Identity Management Playbook

Amid the talk of big data and personal clouds, another important trend is emerging: Consumers are increasingly aware of the data they create as they move about the Web and engage with businesses and...

• Downloads: 229

For Application Development & Delivery Professionals

Report:The Future Of Customer Data Management

Vision: The Customer Data Management Playbook

Customer data is the lifeblood of the contemporary enterprise. It's used in virtually every function of the business, including product research, design, and development; advertising and marketing...

• Downloads: 676
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For Customer Insights Professionals

Report:Building Data Stewardship Is A New Customer Intelligence Imperative

Organization: The Personal Identity Management Playbook

In anticipation of the increasing adoption of personal identity management (PIDM) tools and services, customer intelligence (CI) leaders will be held increasingly accountable for their organizations'...

• Downloads: 193
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For Infrastructure & Operations Professionals

Report:Master The Eight Disruptors That Will Transform Business Technology Resiliency In 2013

Landscape: The Business Technology Resiliency Playbook

This report defines and dissects the intersections and future directions of the solutions that make up the business technology (BT) resiliency landscape. It also identifies and catalogs the vendors...

• Downloads: 370
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For Application Development & Delivery Professionals

Report:Navigate The Future Of CRM In 2013

Vision: The CRM Playbook

The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

• Downloads: 1979
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For Enterprise Architecture Professionals

Report:The Top Emerging Technologies To Watch: Now Through 2018

Landscape: The Emerging Technology Playbook

Emerging digital technologies are a primary driver of business evolution and disruption. Firms are grappling with an accelerating pace of business change while also trying to make IT simpler and more...

• Downloads: 2443
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For CIO Professionals

Report:Open Data Changes The Business Of Government

Open Data Pioneers Offer Lessons For Launching Initiatives

Data has become quite the buzzword lately, with everyone looking to mine their big data for customer insights, operational efficiencies, and business performance improvement. Governments are no...

• Downloads: 204
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For CIO Professionals

Report:Big Data Adoption Trends In Asia Pacific: 2013 To 2014

The maturity and sophistication of existing data warehousing (DW) implementations across the Asia Pacific (AP) region has been variable, to say the least. If the hype around big data is to be...

• Downloads: 339
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For Infrastructure & Operations Professionals

Report:China Appliance Market Dynamics, 2013 To 2017

Understanding of and interest in appliances is surging in China as organizations there struggle to manage massive growth while simultaneously using traditional infrastructure and platforms to...

• Downloads: 61
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