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Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
The Joyn Initiative Will Help Evolve Engagement Strategies
As companies evolve their strategies to embrace systems of engagement, CIOs are likely to benefit from the emergence of a new major social media communications platform, rich communication services...
Consumers' preferences for customer service channels are rapidly changing. And it's not just the younger generation of consumers — there's disruption and change across all ages and...

Prepare For The Implications Of Over-The-Top Communications
Telecom carriers' core revenue base, voice and messaging, is under attack from the over-the-top (OTT) business model. Given the financial importance of voice and messaging revenues for carriers, they...

SMB Millennials "Out-Tech" Even Their Enterprise Peers
It is well understood that the entrée of the Millennial generation into the workforce is having a profound effect on businesses' technology decision-making and utilization. What is less well...
Businesses Still Mainly Use Collaboration Tools To Reduce Travel Costs
Businesses large and small are continuing to invest in a range of collaboration technologies. While vendors promise that these technologies can solve a range of business problems, most content and...
Firms Continue To Turn To Collaboration Software After Recession
Collaboration software adoption grew during the recessionary years of 2008 and 2009, and we anticipate this continuing. Why? Changes in how businesses work internally and with their customers and...
Forrester's Workforce Technographics® US Benchmark Survey, Q2 2009 provides insights into how workers spend their time with computers and smartphones, as well as key productivity and...
Workforce Technographics®
Gen Y is four times more likely to visit a social networking site at home than they are to use one for work purposes. But if they are unable to bring their Social Computing habits and sensibility to...
Instant messaging (IM) is one of the most widely used activities among European online users. IM usage is not just restricted to youths and teens but is also popular among older age groups such as...
A Snapshot Of US Information Worker Devices, Tools, And Activities
This is a graphical overview of how US information workers (iWorkers) spend their time with computers, smartphones, and key productivity and collaboration tools. It is our first analysis of...
This document provides vendor strategists with key messaging application trends in Asia Pacific. The analysis is based on presentations, briefings, and interviews with senior industry executives, as...
Only Some Categories Possess The Innate Characteristics Suited To SaaS Delivery
Many enterprises are considering information and knowledge management (I&KM) software-as-a-service (SaaS) solutions as alternatives to on-premise software installations and perpetual-license models....
A Look At Data On Working iPhone Owners Shows The Mobile Internet In Action
Working iPhone owners are more than twice as likely to access the Internet from their phone as working BlackBerry, Palm, or Windows Mobile device owners. While the data does not prove that iPhones...
Universal Business Needs Make Collaboration Tools Important Globally
Universal business concerns about keeping employees and partners on the same page and productive in an increasingly stratified business environment have business leaders around the world scrambling...
Investment in collaboration software within the enterprise continues to grow. Many knowledge workers can now chose from a rich array of tools to connect with and share information and expertise with...
Although 2009 is shaping up to be a tough year for technology vendors, the collaboration market is proving to be vibrant. The tough economy is forcing companies to restrict travel while keeping...
This data chart features slides with real-time collaboration and conferencing tools data from Forrester's Enterprise And SMB Software Survey, North America And Europe, Q4 2008.
How Vendors Compare On Integrated Messaging, Collaboration, And Presence
A major concern for organizations planning unified communications (UC) projects is how to justify their cost during times of budget constraints. By fully understanding the capabilities of UC...
How Vendors Stack Up On Voice/Desktop Call Control, Mobility, And Conferencing
Organizations considering unified communications (UC) solutions often find the vendor landscape overwhelming. During an economic slowdown it's more important than ever to invest in solutions that...
This document provides vendor strategists with an overview of collaboration software applications and tools on the market in Asia Pacific. Conducted from April to May 2008, report research is based...
Presence is a key application supported on unified communications (UC) platforms and has the potential to fundamentally change how business manages workplace communications. UC connects multiple...
Instant messaging (IM) has become an increasingly useful business tool for modern corporations. Businesses are seeing improved productivity with the adoption of IM, which offers a more fluid...
Teens Who Use Instant Messaging Are Influential In Their Large Social Networks
Online North American teens love instant messaging (IM). That's hardly a surprise: 76% of online North American youth between 12 and 17 use IM, more than the 66% that has their own cell phone....
What are the different generations doing online? How does online engagement of photo, music, video, gaming, shopping, communication, and social computing activities vary across the generations?
What are consumers doing with their mobile phones, besides making calls? How do mobile data activities differ by generation?