Forrester

For Marketing Leadership Professionals

Report:Don't Confuse Tablet And Mobile Marketing

Contextual Marketing Demands A Unique Approach To Tablets

Too many marketing leaders still lump tablets and smartphones in the same mobile bucket. That's a mistake. Why? Because tablets are not primarily mobile devices. Instead, they are mostly used within...

• Downloads: 91

For CIO Professionals

Report:Predicting Individuals' Loyalty To Mobile Computing Ecosystems

As Multidevice Adoption Spreads, Today's Weak Attachment To Vendor Ecosystems Will Strengthen

Personal technology vendors are engaged in a battle for their customers' loyalty, which (they hope) will translate to ongoing investment in related devices, software, and services. As individuals...

• Downloads: 75
• Rating:

For CIO Professionals

Report:Enable Workplaces Of The Future, Now!

Flexible Work And Cowork Redefine Workplace Diversity

If you haven't heard the latest office gossip, you might want to figure out why. As workers increasingly work from home, a coffee shop, a public library, the train, or one of the new coworking...

• Downloads: 150
• Rating:

For eBusiness & Channel Strategy Professionals

Report:How US Consumers Shop On Mobile Devices

Consumers Use Mobile Phones Primarily For In-Store Product Research

Sales remain small on mobile devices, and online retailers are taking a cautious approach to investment in mobile services — for now. In this report, we discuss the size of the US mobile retail...

• Downloads: 214

For Infrastructure & Operations Professionals

Report:Five Seismic Forces Reshuffle The Workforce Vendor Ecosystem

Landscape: The Workforce Enablement Playbook

2012 brought a tectonic shift in worker technology requirements. Many more employees now purchase their own devices, bring them to work, and use them to conduct personal and professional activities...

• Downloads: 80

For Infrastructure & Operations Professionals

Report:Build A Road Map For Workforce Computing

Road Map: The Workforce Enablement Playbook

This report outlines Forrester's solution to help IT infrastructure and operations (I&O) leaders develop their five-year technology road map for workforce computing. This is important because into...

• Downloads: 107
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For Infrastructure & Operations Professionals

Report:Habitat For Engagement: Unleash Workforce Potential With Agile Enablement

Vision: The Workforce Enablement Playbook

This report outlines the vision of Forrester's solution for infrastructure and operations (I&O) executives responsible for "end user computing" — the delivery and support of technology and...

• Downloads: 69

For CIO Professionals

Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

Benchmark: The CIO's Mobile Engagement Playbook

Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

• Downloads: 138
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For eBusiness & Channel Strategy Professionals

Report:2013 UK Mobile Banking Functionality Rankings

Forrester Evaluates Mobile Banking At The Four Largest UK Banks

With customer expectations rising and substantial business at stake, digital banking strategy teams know they must keep improving their mobile services. This is one of three reports that detail the...

• Downloads: 117

For eBusiness & Channel Strategy Professionals

Report:2013 US Mobile Banking Functionality Rankings

Forrester Evaluates The Four Largest Banks' Retail Mobile Offerings

With customer expectations rising and substantial business at stake, digital banking strategy teams know they need to keep improving their mobile services. This is one of three reports that detail...

• Downloads: 247

For eBusiness & Channel Strategy Professionals

Report:2013 Global Mobile Banking Functionality Rankings

Benchmarks: The Mobile Banking Strategy Playbook

We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking offerings of 15 retail banks in in North America, Western Europe, and Australia across more than...

• Downloads: 283

For Infrastructure & Operations Professionals

Report:Managing Information Security In BYOT Environments In Asia Pacific

I&O Professionals Need The Right Policies, Technologies, And Skills To Secure Enterprise Data

Employees are rapidly embracing personal devices, consumer software, and public cloud services for work to increase personal productivity and efficiency, a trend that Forrester refers to as...

• Downloads: 93

For eBusiness & Channel Strategy Professionals

Report:Trends 2013: US Retail eBusiness

As US online retail continues to grow and capture shopper wallet share, online retail executives must determine the best areas on which to focus their limited resources, particularly given the number...

• Downloads: 394
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For Security & Risk Professionals

Report:2013 Forrester Mobile Security Predictions

The mobile market is evolving rapidly. Both the consumer and enterprise markets are experiencing major changes. Room exists for new innovations as well as for established players to develop new...

• Downloads: 473
• Comments: 1

For eBusiness & Channel Strategy Professionals

Report:European Online Retail: Five Trends To Watch In 2013

European eBusiness Executives Must Embrace A Multi-Touchpoint Reality

European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

• Downloads: 346

For Marketing Leadership Professionals

Report:The European Tablet Landscape

A Technographics® Data Essentials Document

2012 was undoubtedly a pivotal year for tablets. With double-digit growth in tablet uptake across Western Europe, about one in seven online Europeans now owns a tablet. And with further double-digit...

• Downloads: 51

For Sourcing & Vendor Management Professionals

Report:The Forrester Wave™: Enterprise Mobility Services, Q1 2013

Analysis Of 13 Global Leaders' Capabilities And How They Stack Up

Enterprise mobility is booming; organizations must connect with employees, customers, and partners in new ways and across new devices and applications. But many organizations don't know how to move...

• Downloads: 702
• Comments: 1
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For Security & Risk Professionals

Report:Show Me The Loot!

Determine The Right Practices For Your Organization's BYOD Stipends

In this age of the empowered, tech-savvy worker, more and more employees are bringing their unsecured devices to work and using them for work activities. To prepare for this tide of devices,...

• Downloads: 124
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For eBusiness & Channel Strategy Professionals

Report:2013 Mobile Trends For eBusiness Professionals

Landscape: The Mobile eBusiness Playbook

With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

• Downloads: 663
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For Marketing Leadership Professionals

Report:2013 Mobile Trends For Marketers

Multiyear Strategies And Larger Investments Define This Year

With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

• Downloads: 984
• Rating:

For Marketing Leadership Professionals

Report:Forrester Research Tablet And eReader Forecast, 2012 To 2017 (Western Europe)

ForecastView Spreadsheet

Sales and installed base for tablet and eReader devices as well as book market spending for 16 Western European countries. Breaks out installed base of consumer- and business-owned tablets by country...

• Downloads: 3

For CIO Professionals

Report:2013 Mobile Workforce Adoption Trends

More BYOD, More Devices, More Mobility, More Apple

Have we hit peak bring-your-own-device (BYOD)? Which apps are most important on smartphones? How many employees are interested in Windows tablets? Do employees use mobile devices for work more at...

• Downloads: 797
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For Marketing Leadership Professionals

Report:Forrester Research Tablet And eReader Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Sales and installed base for tablet and eReader devices as well as book market spending. Breaks out installed base of consumer- and business-owned tablets and new and replacement tablet sales. Also...

• Downloads: 4

For Marketing Leadership Professionals

Report:Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global)

ForecastView Spreadsheet

Global sales and installed base for tablet devices in 53 countries. Breaks out installed base of consumer- and business-owned tablets by country and new and replacement tablet sales. Also...

• Downloads: 1

For CIO Professionals

Report:Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...

• Downloads: 252