About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Customer experience — its relationship to loyalty and satisfaction and the likelihood that it will lead to future business — is now a well-established discipline. However, measuring...

Our Annual Benchmark Of eBusiness Team Sizes And Job Functions
In our annual organizational and staffing survey of eBusiness and channel strategy professionals, we find yet again that although eBusiness team sizes are growing, eBusiness professionals feel that...

Organization: The I&O Practice Playbook
The use of as-a-service technology, empowered workers, and customer centricity will forever change the IT-business relationship. Forrester expects that successful CIOs will pursue a new operating...

Sustained Innovation Succeeds Best Through Broad-Based Involvement
This report identifies the resources and skills business technology (BT) organizations require to successfully manage sustained innovation and establish innovation policies and practices that drive...
How Firms Can Best Capitalize On Software Development And Configuration Opportunities In India
The continued economic viability of software development in India, whether by independent software vendors (ISVs) or "captive" business units, depends less on pure labor arbitrage and more on...

This HRM assessment tool enables a self-evaluation of four key areas: strategic alignment between HR and the overall business, the current portfolio of HRM applications, the effectiveness and...
Assessment: The Human Resource Management Playbook
Most companies struggle to integrate a collection of human resource management (HRM) systems that can include payroll, core HR, learning, recruitment, and talent management. The proliferation of...

Change Management: The S&R Practice Playbook
For too long, creating security awareness has been an afterthought, something CISOs did in their spare time after putting out the operational fires that sprang up around them with alarming...
Forrester Research, in conjunction with itSMF-USA, conducted its second annual survey to understand the state of IT service management (ITSM) in 2012 and its direction in 2013 — a critical...

Organization: The Digital Experience Delivery Playbook
Application development and delivery (AD&D) leaders now face a number of challenges as they move to support technology that delivers compelling cross-touchpoint customer experiences, rather than just...

SMBs' Tech Buying Outpaces That Of Enterprises Or Consumers, But The Situation Will Reverse In 2013
For CIOs, understanding trends in the broader tech market is useful, but even more useful is information on trends for companies of their size and in their industry. With IT consumerization or...
Skills And Staffing: The SVM Practice Playbook
Many sourcing and vendor management organizations (SVMOs) are delivering effectively against their core mandate today, despite resource constraints. However, most SVM professionals are mapping their...

Strategic Plan: The Digital Experience Delivery Playbook
Digital customer experience is the next big opportunity for application development and delivery (AD&D) professionals. Business leaders responsible for marketing, sales, and support need advice and...

The Burgeoning Set Of Connected Offerings Will Require New Skills
The era of the standalone product is over. More and more offerings are becoming intelligent, connected, and thus able to provide more engaging experiences for customers in business or consumer...

Organization: The Business Architecture Playbook
This report assists business architecture (BA) leaders in organizing the BA roles and skills needed to successfully execute a business architecture program. One of the major challenges facing...

Sourcing and vendor management (SVM) professionals should read this report to understand the current visa discourse relative to IT outsourcing and thus limit their exposure to visa risk. In our...

The Big Dragon's IT Spending Will Slow Down In 2012
The European debt crisis has gradually begun to affect China, slowing economic growth in the country in the first half of 2012. To reflect this, we've revised our China tech market forecast and...

Landscape: The Human Resource Management Playbook
This report, the landscape component of the human resource management (HRM) playbook, will enable application development and delivery professionals (AD&D pros) and their HR business partners to...

US Tech Spending Growth Will Maintain A Mediocre 4% To 5% Pace
This report details Forrester's projections of tech market growth in the US. We have reduced our forecast for 2012 growth in the US tech market from our April projections of 7.5% for total US...
Continuous Improvement: The Human Resource Management Playbook
This report, the continuous improvement component of the human resource management (HRM) playbook, will help application development and delivery professionals (AD&D pros), CIOs, and their HR...

Skills And Staffing: The Business Process Management Playbook
Lack of sufficient business process skills continues to dog progress and momentum for enterprisewide business process management (BPM) initiatives. Yet when it comes to growing BPM skills, most...

Processes: The Human Resource Management Playbook
This report, the processes component of the human resource management (HRM) playbook, enables application development and delivery (AD&D) professionals, CIOs, and their HR business partners to...
Skills And Staffing: The Data Security And Privacy Playbook
This report discusses skills and staffing implications of Forrester's solution for security and risk (S&R) professionals to act in developing their organization's data security and privacy strategy....
In order to execute a successful sales enablement strategy, many different stakeholders must be able to work together effectively. The ability to start working more effectively across traditional...

Executive Overview: The Human Resource Management Playbook
As businesses strive to achieve competitive differentiation, growth, and global expansion while carefully managing costs, people strategies play a big factor in successful outcomes. In shaping these...