About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Business Case: The Business Intelligence Playbook
As the demand for pervasive and comprehensive business intelligence (BI) applications increases, so do the complexity and cost of large enterprise BI implementations. Organizations must demonstrate...
Best Practices For CIOs
Customer experience (CX) is too often thought of in terms of the IT help desk. But CIOs and their IT teams are increasingly being challenged with improving the customer experience for the...
Business Case: The CRM Playbook
Customer relationship management (CRM) initiatives must not only be technically sound but must answer the question, "What will we get for our money?" Application development and delivery (AD&D) pros...

The BT Governance Collection: Practitioners' Experiences
As technologies and markets change rapidly, senior executives need to revisit traditional IT governance. They need to identify and deploy next-generation practices to support the CIO's transition...

Landscape: The EA Practice Playbook
Since 2009, Forrester's global state of enterprise architecture (EA) online survey has tracked the trends, priorities, and challenges of the EA practice. In our latest survey, the scale of EA value...

Continuous Improvement: The Governance, Risk, And Compliance Playbook
When you're challenged by a constantly changing regulatory landscape, business environment, and risk profile, it's easy to overlook the critical role corporate culture plays in keeping compliance and...
Business Impact: The Services Sourcing Playbook
Linking IT services engagements, including outsourcing relationships, directly to any type of business value other than cost savings remains a challenge. However, it is a challenge sourcing and...

Business Impact: The Social Business And Collaboration Playbook
Like Ponce de Leon searching for the Fountain of Youth, businesses have long searched for the value of collaboration. Skeptics say that the quest, like de Leon's, is a fool's errand. Many argue that...

Organization: The Business Architecture Playbook
This report assists business architecture (BA) leaders in organizing the BA roles and skills needed to successfully execute a business architecture program. One of the major challenges facing...

In Asia, the CIO no longer has sole responsibility for making tech investment decisions. Consumerization and the increasing role of technology as a business enabler are pushing...

Developing a cohesive information strategy that can deliver on current and future business needs is challenging. Building an information architecture is a highly collaborative endeavor, and to...
Strategic Plan: The Business Process Management Playbook
Sometimes the task of launching and growing a sustainable business process management (BPM) program can seem as daunting as climbing Mount Kilimanjaro. But the real challenge of climbing the mountain...
Policy And Procedures: The Business Process Management Playbook
This report outlines the critical methods and techniques for business process management (BPM) initiatives. It represents a key component of Forrester's solution for BPM excellence. It is designed to...
Business Impact: The S&R Practice Playbook
This report outlines Forrester's approach to helping you financially model information security. In today's seemingly never-ending cycle of new technologies, cyberthreats, and regulations, it's...
Assessment Framework: The Identity And Access Management Playbook
An identity and access management (IAM) maturity model is necessary for assessing your current state against industry best practices, understanding your performance relative to that of your peers,...
Assessment: The Information Strategy And Architecture Playbook
Information workers thrive or falter depending on their ability to get the information they need quickly and easily, with high confidence that it's the right information. Enterprises need to protect...
Business Case: The Emerging Technology Playbook
The business appetite for new technology to fuel innovation, generate growth, engage with customers, and create differentiation is insatiable. According to our survey data, however, your business is...

Strategic Plan: The Information Strategy And Architecture Playbook
A new era of information agility is upon us that promises an explosion of opportunities similar to that of the dot-com boom period. But these opportunities are completely dependent upon an...

Business Case: The Contact Centers For Customer Service Playbook
Customer service is a cornerstone of a company's customer experience strategy. Delivering good customer service has quantifiable benefits measured in decreased operational costs, increased repurchase...

Value Communication: The SVM Practice Playbook
Many sourcing and vendor management (SVM) professionals fear getting called into their CIO's office to justify their value. This fear often has some justification: Because executive leaders often...

Business Impact: The Communications And Collaboration Infrastructure Playbook
This report outlines Forrester's solution for IT infrastructure and operations (I&O) professionals who are building out communications and collaboration infrastructure. This report is designed to...

Indian CIOs Risk Losing Business Credibility If They Do Not Improve Their Understanding Of BT
A slow but relentless global revolution is sweeping traditional technology management. Historically, only IT organizations delivered technology for employee use. But this is changing: Technology use...

Benchmarks: The BT Strategic Planning Playbook
This report is designed to help CIOs measure and report on the outcomes realized through the BT strategic plan. Specifically, it demonstrates how to link IT initiatives from the strategic plan to the...

Change Management: The BT Strategic Planning Playbook
Since BT strategic planning requires a radically different approach, having a strong change management process is essential for success. This report explores both the critical aspects of change...

Performance Management: The BT Strategic Planning Playbook
The ultimate judges of any strategic planning process are the business technology (BT) users who need to produce business benefits with the technology. The goals, desires, and needs of this group are...
