About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Key Takeaways That Can Help You Strengthen Your Business Continuity And Disaster Recovery Plans
In late October 2012, Superstorm Sandy barreled through the Caribbean and the eastern US, affecting almost half of the states in the US. The storm left millions without access to basic...
Communication: The Business Technology Resiliency Playbook
Year after year, when asked to name the top lessons learned from contingency plan invocations, organizations consistently cite that they underestimated how difficult it would be to communicate...
Continuous Improvement: The Governance, Risk, And Compliance Playbook
When you're challenged by a constantly changing regulatory landscape, business environment, and risk profile, it's easy to overlook the critical role corporate culture plays in keeping compliance and...
Strategic Plan: The Workforce Enablement Playbook
Forrester's survey data shows that 50% of firms say investing in systems to improve engagement with customers and partners is a high or critical priority. And few areas of technology are as...

Policy And Procedures: The Social Business And Collaboration Playbook
A clear social business policy is an essential guide for employees using social and collaboration tools for customer engagement and for internal or partner collaboration. While it takes a...
Change Management: The BT Strategic Planning Playbook
Since BT strategic planning requires a radically different approach, having a strong change management process is essential for success. This report explores both the critical aspects of change...

Benchmarks: The BT Strategic Planning Playbook
This report is designed to help CIOs measure and report on the outcomes realized through the BT strategic plan. Specifically, it demonstrates how to link IT initiatives from the strategic plan to the...

Performance Management: The BT Strategic Planning Playbook
The ultimate judges of any strategic planning process are the business technology (BT) users who need to produce business benefits with the technology. The goals, desires, and needs of this group are...

Change Management: The EA Practice Playbook
This report provides an approach to formulating and implementing an enterprise architecture (EA) communication program that eliminates the guesswork and uncertainty that usually surround such...

Road Map: The BT Strategic Planning Playbook
The early stages of the business technology (BT) strategic planning framework identify business strategies and associated technologies to support the business cycle. These stages involve identifying...

Change Management: The Service Management And Automation Playbook
This report outlines the change management recommendations of Forrester's solution for infrastructure and operations (I&O) executives planning and delivering their organization's service management...
Change Management: The Mobile Security And Operations Playbook
This report outlines the change management recommendations of Forrester's solution for security and risk (S&R) and infrastructure and operations (I&O) executives working on mobile security and...
Assessment Framework: The BT Strategic Planning Playbook
Forrester's BT Strategic Planning playbook sets out Forrester's recommendations for how CIOs establish IT strategy development as a continuous process, working alongside business-unit leaders to...

For 30 years, CIOs have set up increasingly complex IT processes and industrialized IT operations in the hope of driving down costs while increasing IT and business alignment. While efforts toward...
Traditional security awareness initiatives focus on end user activities that help to create a security culture. Unfortunately, these activities don't succeed in obtaining buy-in or engagement from...
The amount of investment made to assure that an effective crisis communication plan is set can be a tricky calculation — sufficient preparation is fundamental to mitigating the impact of major...
As a discipline, crisis communication affects many roles throughout the organization, but there is little agreement on how important it is, how formally it should be addressed, and who should be...
In 2008, KPMG set a number of corporatewide environmental goals, including a 25% reduction in carbon dioxide (CO2) emissions by 2010. And like many firms in the service industry, the operation of IT...
Broader Visibility And Flexible Frameworks To Tackle More Work Without Killing The Budget
There isn't a business case for the "old school" project management office (PMO): We've tried it, and quite often it didn't work. Today's PMOs are under pressure to be business process change agents...
Best Practice CIOs Take A Personal Leadership Role In Marketing IT's Value
CIOs list IT-business alignment as a perennial challenge. They fail to achieve the business partnership they seek as the gap persists between business execs' expectations of IT and those execs' sense...
Use Forrester's Systematic Approach To Understanding Business Satisfaction
IT executives increasingly implement marketing initiatives to improve the communications with their business customers. But these efforts often focus solely on the brand aspects of the services under...
To help IT executives who want to address business satisfaction through a systematic approach, Forrester has developed a list of questions to guide them through the deployment of a list of business...
Position overview: This crucial person is responsible for developing and implementing an IT marketing plan to align IT with business.
Business leaders target globalization to deliver performance that spans geographic and organizational boundaries. What globalization means for CIOs is not simple — they have to help their firms...
Measuring And Improving Governance With A Balanced Scorecard
Implementing strong IT governance is on the agenda for many organizations as they continue the seemingly endless pursuits of aligning IT and business strategy and getting more value from their IT...