Forrester

For Security & Risk Professionals

Report:Identify, Engage, And Train Mobile Stakeholders

Change Management: The Mobile Security And Operations Playbook

This report outlines the change management recommendations of Forrester's solution for security and risk (S&R) and infrastructure and operations (I&O) executives working on mobile security and...

• Downloads: 366

For Security & Risk Professionals

Report:How To Market Security To Gain Influence And Secure Budget

Traditional security awareness initiatives focus on end user activities that help to create a security culture. Unfortunately, these activities don't succeed in obtaining buy-in or engagement from...

• Downloads: 777
• Comments: 1

For CIO Professionals

Report:Value-Based Communication Boosts Business' Perception Of IT

Best Practice CIOs Take A Personal Leadership Role In Marketing IT's Value

CIOs list IT-business alignment as a perennial challenge. They fail to achieve the business partnership they seek as the gap persists between business execs' expectations of IT and those execs' sense...

• Downloads: 1108

For CIO Professionals

Report:Business Satisfaction Survey Tool

To help IT executives who want to address business satisfaction through a systematic approach, Forrester has developed a list of questions to guide them through the deployment of a list of business...

• Downloads: 4

For CIO Professionals

Report:Is IT Qualified To Satisfy The Business?

Use Forrester's Systematic Approach To Understanding Business Satisfaction

IT executives increasingly implement marketing initiatives to improve the communications with their business customers. But these efforts often focus solely on the brand aspects of the services under...

• Downloads: 929

For Infrastructure & Operations Professionals

Report:IT Marketing Manager ¿ Job Profile And Description

Position overview: This crucial person is responsible for developing and implementing an IT marketing plan to align IT with business.

For Infrastructure & Operations Professionals

Report:Role Overview: IT Marketing Manager

The Time Is Right: Ready, Aim, Hire!

The lack of marketing in IT is obvious when we take a look at the changes in how IT is perceived. Back in 2006 when Forrester asked how IT's perception had changed, 50% of the respondents stated that...

• Downloads: 742

For CIO Professionals

Report:Improving The Perception Of IT Requires A Focus On Business Trust, Not Just Technology

IT Demand Management Should Face Off Against The Business Organizations

CIOs are improving the way their business clients perceive the IT organization, mostly through actions that improve business' trust of IT — consistent IT processes and transparency of IT's...

• Downloads: 982

For CIO Professionals

Report:Case Study: CIOs Can Learn From Kimberly-Clark's Innovation Design Studio

Innovative initiatives cascade from corporate strategies down to action. Example? Kimberly-Clark Corporation (K-C) advanced its enterprisewide strategy "to become an indispensable partner to [its]...

• Downloads: 386

For CIO Professionals

Report:Next Up: The 21st Century CIO

Business Change Agent And Innovator — Or Gone

The pace of technology change — and therefore business expectations and IT culture — is accelerating, fueled by three things: IT's brief but turbulent history, a crush of external forces...

• Downloads: 1634

For CIO Professionals

Report:Marketing IT In 2007: Desire, Uncertainty, And New Tools

Perspectives From Forrester Client Roundtables

IT executives are well aware of the requirement to market IT, although they are not always certain whose job it is, how much to do, or which channels to use — based on perspectives offered by...

• Downloads: 237

For CIO Professionals

Report:Target IT Marketing Using IT Archetypes And User Roles

CIOs increasingly turn to the marketing of IT to deliver clear, accurate, and timely communications with IT's business constituents. But many of these efforts overwhelm the users while failing to...

• Downloads: 376

For CIO Professionals

Report:CIOs: Look Around — Your World Is Changing

How To See It And What To Do About It

While CIOs understand that the world of technology is always changing, some may not be alert to the implications of business, organizational, or expectation change. And they are not always aware that...

• Downloads: 220

For CIO Professionals

Report:HP: One CEO's View Of IT

Mark Hurd's Advice — IT Is An Investment

In a recent keynote address to industry analysts, Mark Hurd, CEO of Hewlett Packard, surprisingly focused a substantial portion of his remarks on the effort underway at HP to transform each of the...

• Downloads: 251

For CIO Professionals

Report:Presenting IT To The Board Of Directors

IT executives are occasionally asked to present to the highest level of enterprise oversight, the board of directors, usually at the recommendation and invitation of the CEO. A board presentation is...

• Downloads: 4

For CIO Professionals

Report:My View: The CIO And The CEO

Quickly: The CIO must become a teacher.

• Downloads: 427

For CIO Professionals

Report:Presenting IT To The Board Of Directors

An Overview And Slide Structure Template for CIOs

IT executives are occasionally asked to present to the highest level of enterprise oversight, the board of directors, usually at the recommendation and invitation of the CEO. A board presentation is...

• Downloads: 581

For CIO Professionals

Report:Closing The CEO-CIO Gap

CEOs And CIOs Need Loftier Aspirations For IT's Contribution

IT executives continue to cite IT-business alignment as a key worry; at first glance, however, they shouldn't worry — the boss likes them. On deeper reflection, many CIOs and their shareholders...

• Downloads: 410
• Comments: 2