Forrester

For Application Development & Delivery Professionals

Report:Market Overview: Digital Experience Service Providers

Turn The Odd Couple Into The Power Couple

Selecting a digital experience service provider is a complex and stressful task. In many cases, marketing teams select the service providers and oversee product selection, leaving IT to support and...

• Downloads: 345
• Comments: 2
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For Application Development & Delivery Professionals

Report:Five Questions When Organizing For Digital Customer Experience

Organization: The Digital Experience Delivery Playbook

Application development and delivery (AD&D) leaders now face a number of challenges as they move to support technology that delivers compelling cross-touchpoint customer experiences, rather than just...

• Downloads: 436
• Rating:

For Customer Experience Professionals

Report:Web Design Best Practices From UK Interactive Agencies

Forrester applied its Web Site User Experience Review methodology to 18 sites provided by nine interactive agencies in the UK. While agencies struggled with usability, a number of best practices...

• Downloads: 399

For Customer Experience Professionals

Report:What Are European Web Design Agencies' Common Usability Flaws?

Forrester Applied Its Web Site Review Methodology To 18 B2C Web Sites

Nine top European Web design agencies offered two of their best reference sites to Forrester for rigorous review. To our surprise, many of them suffered from poor text legibility, unclear menus, and...

• Downloads: 256

For Marketing Leadership Professionals

Report:Avenue A | Razorfish Leads In All Things Digital

The Forrester Wave™ Agency Summary, Q4 2007

One of the largest agencies in this evaluation, Avenue A | Razorfish provides a strong offering for interactive marketing services. The agency's strengths lie in its quantitative and qualitative...

• Downloads: 389

For Marketing Leadership Professionals

Report:Critical Mass Masters Web Sites But Lacks Broader Interactive Marketing Expertise

The Forrester Wave™ Agency Summary, Q4 2007

As the agency with the smallest employee base in this evaluation, Critical Mass provides solid interactive marketing services on Web site initiatives. As a result, Critical Mass is a strong fit for...

• Downloads: 270

For Marketing Leadership Professionals

Report:OgilvyInteractive Leads With A Comprehensive Interactive Marketing Offering

The Forrester Wave™ Agency Summary, Q4 2007

OgilvyInteractive, the agency with the largest interactive staff in this evaluation, demonstrates its leadership with strong analytics capabilities, robust audience research techniques, and broad...

• Downloads: 364

For Marketing Leadership Professionals

Report:imc2 Works Best For Established, Rather Than Emerging, Interactive Campaigns

The Forrester Wave™ Agency Summary, Q4 2007

As one of the smaller agencies in this evaluation, imc2 has a well-rounded offering of established interactive marketing services. The agency's strongest capabilities are in implementing Web sites,...

• Downloads: 147

For Marketing Leadership Professionals

Report:Digitas Brings Strong Analytics Expertise To Interactive Marketing

The Forrester Wave™ Agency Summary, Q4 2007

As one of the largest agencies in this evaluation, Digitas delivers robust measurement and analytics capabilities, with a practice spanning online and offline data sources. Brands looking for strong...

• Downloads: 378

For Marketing Leadership Professionals

Report:VML Offers Strong Strategic Services But Lacks Social Computing Depth

As a midsize agency with a strong ability to grasp business objectives, VML is a good choice for companies with complex business objectives that require established interactive marketing solutions....

• Downloads: 154

For Marketing Leadership Professionals

Report:Sapient Delivers Unparalled Technology And Analytics Skills For Interactive Marketing

The Forrester Wave™ Agency Summary, Q4 2007

Sapient's interactive staff is one of the largest in this evaluation, and its strengths in technology integration, measurement, and analytics set it apart from the other agencies in this evaluation....

• Downloads: 346

For Marketing Leadership Professionals

Report:The Forrester Wave™: Interactive Marketing Agencies, Q4 2007

OgilvyInteractive, Avenue A | Razorfish, Sapient, And Digitas Lead

Forrester's evaluation of leading interactive marketing agencies across 52 criteria revealed a market adept at handling today's digital campaigns but lacking the thought leadership to drive more...

• Downloads: 1391

For Customer Experience Professionals

Report:Camp Organic: How One Top Agency Builds A Culture Of Customer Empathy

Organic, one of North America's top digital marketing agencies, knows that exceptional experiences are grounded in a deep understanding of customers. But the firm doesn't just pay lip service to this...

• Downloads: 270

For eBusiness & Channel Strategy Professionals

Report:Hosted eCommerce: An Interim Solution

Four Types Of Hosted eCommerce Solutions And Where They Best Fit

With more than one-third of companies evaluating sell-side technologies in 2006, hosted eCommerce providers increasingly found their way onto the shortlist of technology buyers. For retailers that...

• Downloads: 604
• Comments: 1

For Customer Experience Professionals

Report:Sapient Interactive Leads Europe in User Experience-based Web Design

The Forrester Wave™ Vendor Summary, Q4 2007

Once considered only a technical consulting company, Sapient Interactive has demonstrated a seriously advanced Web design practice, receiving the highest mark in our Web Site Review, and the only...

• Downloads: 151

For Customer Experience Professionals

Report:Satama Delivers Customer Satisfaction And Strong Technology Vision

The Forrester Wave™ Vendor Summary, Q4 2007

Based out of Finland, Satama also has offices in Germany, Sweden, and the Netherlands. Satama showed great strengths in the way it works, collaborates, and gets the best from staff. Its work,...

• Downloads: 64

For Customer Experience Professionals

Report:MRM Worldwide Delivers Global Web Design

The Forrester Wave™ Vendor Summary, Q4 2007

As the name implies, MRM Worldwide is one of the most global agencies in this review, with 12 offices in Europe and another 24 worldwide. Slightly hampered by a poor showing in our persona and Brand...

• Downloads: 121

For Customer Experience Professionals

Report:Wunderman Delivers Impressive Brand-Led Sites

With the best possible pedigree in traditional direct marketing, Wunderman has become a real presence in the Web design field as well. Wunderman put forward two Web sites that were mediocre on user...

• Downloads: 96

For Customer Experience Professionals

Report:Conchango Delivers On Brand, Persona, And Customer Satisfaction

The Forrester Wave™ Vendor Summary, Q4 2007

Based in the UK, Conchango focuses on creating Web sites from a strong user experience research process and a fully integrated, digitally manifested brand image. In the Leader field for the second...

• Downloads: 103

For Customer Experience Professionals

Report:Nurun Delivers Best-In-Class Personas

The Forrester Wave™ Vendor Summary, Q4 2007

With six offices in Europe and another six worldwide, Nurun has a good presence in the European Web design market. It suffered from one poor score on the user experience-led Web Site Review — a...

• Downloads: 131

For Customer Experience Professionals

Report:The Forrester Wave™: European Interactive Agencies — Web Design Capabilities, Q4 2007

Sapient Interactive, LBi, FullSIX, and Conchango Are Leaders In The Field

Forrester evaluated the Web design capabilities of leading European interactive marketing agencies across 18 criteria and found that Sapient Interactive, LBi, FullSIX, and Conchango established early...

• Downloads: 552

For Customer Experience Professionals

Report:LBi Delivers Standout Persona, Brand, And User Experience-Driven Web Design

The Forrester Wave™ Vendor Summary, Q4 2007

Now one of the largest players in Europe, with 16 offices and a raft of high-street brand names in its portfolio, LBi has bedded down from the merger of LB Icon and Framfab. LBi was a Strong...

• Downloads: 149

For Customer Experience Professionals

Report:FullSIX Delivers Best-In-Class Web Brand Experiences

The Forrester Wave™ Vendor Summary, Q4 2007

Based in France but with seven other offices across Europe, FullSIX has matured significantly since our 2006 review. Still offering a dedicated user research organization, it has also kicked its...

• Downloads: 95

For Customer Experience Professionals

Report:Euro RSCG 4D Delivers Strong Brand-Led Global Web Sites

The Forrester Wave™ Vendor Summary, Q4 2007

A truly global agency, Euro RSCG 4D has 21 offices across Europe and a further 20 worldwide. Euro RSCG 4Dis best known for work that has garnered many design awards — this came through in our...

• Downloads: 75

For eBusiness & Channel Strategy Professionals

Report:Outsourcing eCommerce With Fewer Options

GSI Commerce Acquires Accretive, Leaving Retailers Little Choice

GSI Commerce acquired full-service eCommerce provider Accretive Commerce in August 2007 for $97.5 million in cash. With the purchase, GSI eliminated the only significant competition left for...

• Downloads: 320