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25 results in Reports

  • Partner Relationship Management
  • For CIO Professionals

    Report:Executing Enterprise-Versus-Local Decisions

    The Second In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities

    All CIOs wrestle with which processes, technologies, organizations, and roles should be consistent across the organization (enterprise) and which should be specific to a business unit or geography...

    • Downloads: 107
  • For CIO Professionals

    Report:CIOs: Structure Your Tech Management Roles To Balance Local And Enterprise Capabilities

    The First In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities

    Many CIOs struggle with this question: Which processes, technologies, organizations, and competencies should be common across the organization (i.e., enterprise), and which should be specific to a...

    • Downloads: 148
  • For Sales Enablement Professionals

    Report:Leverage The Channel Management Technology Spectrum

    Tools And Technology: The Channel Partner Loyalty Playbook

    Channel partners' loyalty to vendors and suppliers is waning, resulting in risk to vendors' and suppliers' wallet share and revenue growth with respect to their channel partners. Channel...

    • Downloads: 138
  • For Sales Enablement Professionals

    Report:The Forrester Wave™: Partner Relationship Management (PRM) Platforms, Q4 2013

    The Seven Providers That Matter Most And How They Stack Up

    In Forrester's 40-criteria evaluation of partner relationship management (PRM) platform vendors, we identified the seven most significant software providers in the category — Channeltivity,...

    • Downloads: 278
  • For Sales Enablement Professionals

    Report:Partner Relationships Need Their Own Management System

    Advances In Commercial PRM Software Make Investment Viable

    Channel-oriented tech vendors and other business-to-business (B2B) companies (telecommunications, life sciences, insurance, or industrial goods) have had the need for partner relationship management...

    • Downloads: 196
  • For Application Development & Delivery Professionals

    Report:TechRadar™ For AD&D Pros: The Extended CRM Technology Ecosystem, Q1 2013

    Landscape: The CRM Playbook

    Locking in customer loyalty through deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead, but navigating the...

    • Downloads: 1099
  • For Sales Enablement Professionals

    Report:Paving The Way To Partner Loyalty Maturity

    Road Map: The Channel Partner Loyalty Playbook

    In this report, we present a compendious road map to guide you through the steps to build a partner loyalty program or to revamp an existing one. Follow this road map — and the companion...

    • Downloads: 299
  • For Application Development & Delivery Professionals

    Report:Assess CRM Capabilities To Pinpoint Opportunities

    Assessment: The CRM Playbook

    This report describes the best practices assessment that underpins Forrester's solution for application development and delivery (AD&D) executives looking to implement customer relationship...

    • Downloads: 2563
  • For Sales Enablement Professionals

    Report:European Tech Marketing Continues To Be Different

    This is a deep-dive data update to last year's report, "European Tech Marketing Is Different: Here's How," based on Forrester's Q4 2011 B2B Marketing Organizations And Investments Survey. Most of the...

    • Downloads: 55
  • For Sales Enablement Professionals

    Report:Tech Channel Marketing Trends 2012

    Growth Continues In Channel-Generated Revenue Share And Investment

    It's a case of good dollars following good — channels continue to perform, in terms of revenue contribution, so tech vendors continue to invest in them. Tech marketers will be operating with...

    • Downloads: 497
  • For Application Development & Delivery Professionals

    Report:To Invest Wisely, Know The Business Value Of Diverse CRM Solutions

    To help customer relationship management (CRM) professionals make smart decisions and navigate the complex CRM technology landscape, Forrester surveyed 286 companies. The goal was to determine the...

    • Downloads: 943
  • For Application Development & Delivery Professionals

    Report:TechRadar™ For BP&A Professionals: The Extended CRM Application Ecosystem, Q3 2009

    Social Applications Stimulate Innovation But Sales, Order Management, And Service Hold The Keys To Your Revenue Engine

    Locking in customer loyalty through deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead, but navigating the...

    • Downloads: 1509
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Sales Force Management, Q4 2008

    Our Evaluation Uncovers Several Leaders That Suit A Variety Of Sales Needs

    Forrester evaluated leading sales management solutions against 214 criteria and three scenarios: 1) multichannel sales force management; 2) direct sales force management; and 3) indirect sales force...

    • Downloads: 1211
  • For Application Development & Delivery Professionals

    Report:Market Overview: SFA And PRM Solutions

    Use Three Questions To Cut Your Vendor Shortlist Down To Size

    In a recent survey, Forrester discovered that 25% of businesses rate their direct and indirect selling practices as poor/below average. Finding the right technology solution to boost your sales teams...

    • Downloads: 768
  • For Application Development & Delivery Professionals

    Report:Indirect Sales Best Practices Adoption

    We surveyed 58 business and technology decision-makers and influencers to discover their strengths and weaknesses compared to 18 indirect sales best practices capabilities. We found that adopting...

    • Downloads: 538
  • For Application Development & Delivery Professionals

    Report:BlueRoads Is A Strong Performer In The PRM Tools Market

    The Forrester Wave™ Vendor Summary, Q2 2007

    BlueRoads is a rapidly growing young company, created in 2001, that offers partner relationship management (PRM) capabilities through the software-as-a-service (SaaS) deployment model. The focus of...

    • Downloads: 60
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Partner Relationship Management Tools, Q2 2007

    Oracle And SAP Lead, But Buyers Have Several Choices For Specialized Needs

    Forrester evaluated leading enterprise partner relationship management (PRM) solutions across 158 criteria and found that Oracle's Siebel CRM and SAP's mySAP CRM are the clear Leaders. They offer...

    • Downloads: 591
  • For Application Development & Delivery Professionals

    Report:Click Commerce Is A Strong Performer In The PRM Tools Market

    The Forrester Wave™ Vendor Summary, Q2 2007

    Click Commerce is a provider of supply chain management solutions that enable organizations to collaborate with business partners across the extended enterprise. The company was acquired in late 2006...

    • Downloads: 70
  • For Application Development & Delivery Professionals

    Report:Salesforce.com Is A Strong Performer In The PRM Tools Market

    The Forrester Wave™ Vendor Summary, Q2 2007

    Salesforce.com is growing quickly by making customer relationship management (CRM) solutions available through the software-as-a-service (SaaS) deployment model. Its partner relationship management...

    • Downloads: 147
  • For Application Development & Delivery Professionals

    Report:mySAP CRM Is A Leader In The PRM Tools Market

    The Forrester Wave™ Vendor Summary, Q2 2007

    SAP has steadily built out comprehensive functionality in the mySAP product. Most recently, the company has focused on improving usability and deepening support for strategic business processes as...

    • Downloads: 89
  • For Application Development & Delivery Professionals

    Report:Oracle's PeopleSoft Enterprise CRM Is A Strong Performer In The PRM Tools Market

    The Forrester Wave™ Vendor Summary, Q2 2007

    Oracle's PeopleSoft Enterprise CRM product line has a significant base of loyal customers that value the integration benefits and usability of PeopleSoft's HR and ERP suite. Oracle's Applications...

    • Downloads: 71
  • For Application Development & Delivery Professionals

    Report:Oracle's Siebel CRM Is A Leader In The PRM Tools Market

    The Forrester Wave™ Vendor Summary, Q2 2007

    Siebel's new owner, Oracle, is intent on sustaining the Siebel leadership position in the CRM market. Along with Oracle's Siebel CRM for enterprise customers, the product family includes Oracle's...

    • Downloads: 114
  • For Application Development & Delivery Professionals

    Report:Oracle's E-Business Suite CRM Is A Strong Performer In The PRM Tools Market

    The Forrester Wave™ Vendor Summary, Q2 2007

    Oracle's E-Business Suite (EBS) CRM, a comprehensive enterprise application suite, includes a broad range of customer relationship management (CRM) capabilities. Oracle is investing heavily in a...

    • Downloads: 58
  • For Application Development & Delivery Professionals

    Report:NetSuite Is A Strong Performer In The PRM Tools Market

    The Forrester Wave™ Vendor Summary, Q2 2007

    NetSuite is the only SaaS vendor that offers tightly integrated customer resource management (CRM), enterprise resource planning (ERP), and eCommerce — meaning that it can support end-to-end...

    • Downloads: 79
  • For Application Development & Delivery Professionals

    Report:Oracle's Siebel CRM On Demand Is A Strong Performer In The PRM Tools Market

    The Forrester Wave™ Vendor Summary, Q2 2007

    Oracle's Siebel CRM On Demand has achieved success in the market by offering the same benefits as other customer resource management (CRM) software-as-a-service (SaaS) solutions: quick time-to-value,...

    • Downloads: 104