About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
The increasing penetration of smartphones among mobile subscribers and booming online retail are driving the adoption of mobile payments in China. It's crucial for infrastructure and operations (I&O)...
Benchmarks: The Customer Experience Management Playbook
How good is the customer experience at your company — as rated by your own recent customers? This report answers that question by providing benchmarks of the quality of customer experience for...

Vision: The Telecommunications And Mobility Sourcing Playbook
This report outlines Forrester's vision for communications technology and services sourcing. To ensure effective sourcing of telecommunications and mobility (T&M) services, IT sourcing and vendor...

As Carriers Move To Embrace OTT, Enterprises Will Benefit
Over the top (OTT), the network-agnostic delivery of digital services, marks an important shift in the delivery and consumption of information and communications technology (ICT) services. OTT breaks...

Insights From The Forrsights Networks And Telecommunications Survey, Q1 2012
The connected enterprise is becoming a reality. Businesses require access to the best market information regarding customer demand, supplier options, transport and logistics, and sales patterns. They...

Business Value: The Telecommunications And Mobility Sourcing Playbook
Forrester enterprise clients with distributed organizations are always interested in simplifying their increasingly complex communications environment. One aspect of this we often hear about is a...
Outreach: The Telecommunications And Mobility Sourcing Playbook
Large multinational corporations (MNCs) recognize the need to define a global communications technology vision for the next three to five years to ensure competitiveness and sustainable business...
Strategic Plan: The Mobile eBusiness Playbook
Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...
Business Case: The Experience-Driven Organization Playbook
This report outlines the business case for customer experience professionals seeking to discover the business benefits of improving customer experience in an experience-driven organization. Years of...

This tool is meant to serve as an inventorying checklist to be used by the IT sourcing and vendor management (SVM) organization during your audit of your company's current communications...
Vendors Will Differentiate Mobile App Stores Through Comprehensive Offers
Corporate mobile technology for enterprise IT is increasingly complex. More employees are using personally owned smartphones and tablets at work, and firms are leveraging an array of mobile...

Telcos Should Provide Wholesale Infrastructure For Cloud Services
Telcos can grow their revenue base beyond access and transport to offer a range of wholesale services that many cloud service providers (CSPs) may lack the ability or skills to build themselves....

Benchmarks: The Experience-Driven Organization Playbook
This report provides benchmarks of the quality of customer experience at major companies. It should be used to help customer experience professionals set goals and optimize as they transform their...

Telcos are an endangered species; their traditional business model has come undone, and many operators face a downward revenue/earnings/investment spiral. The classic telco position is eroding due to...
But They Are Poorly Positioned For The Larger Value-Added Service Opportunity
Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

Assess your customer journey map by completing this scorecard.

Improvements Can Add More Than $1 Billion In Revenue For Wireless Carriers And Hotels
Customer experience professionals must clearly articulate the business benefits of improving customer experience. Years of Forrester data confirm the strong relationship between the quality of a...
The Business Impact Of Customer Experience
Business process professionals supporting customer-facing processes are often challenged to make the business case to their executive leaders that investing to improve the customer experience is a...
To understand how companies drive customer experience improvement, Forrester spoke to leaders at brands having Customer Experience Index (CxPi) scores that went up appreciably in 2011. We uncovered a...
How Focusing On Callers And Agents Can Drive Business Results
Today, user-centered design isn't widely used to improve call center interactions. That needs to change. When applied in the call center, the core activities of a user-centered design process —...
An Empowered Report: It's Time To Plot The Path To A Work Anywhere Future
Broadband connections, mobile devices, and collaboration tools make employees productive from any location. Your employees know this already: Forrester's survey of more than 5,000 information workers...
Utility IT Professionals Must Deploy Smart Grid IT To Enable A Smarter Grid
The smart grid market is ramping up quickly. This market will reach tens of billions of dollars in the next three years. The top three areas of investment are generation and distribution, customer...

Consumers Rate The Customer Experience Across 153 Large US Brands
To assess the state of customer experience in 2011, Forrester asked more than 7,700 US consumers about their interactions with a variety of companies. Based on their responses, we calculated Customer...
Use Industry Standard Metrics And Thresholds For Guidance
Sourcing and vendor management (SVM) professionals at large multinational companies (MNCs) want to ensure that global service-level agreements (SLAs) for managed network services are as strong as...
SVM professionals at firms with a large international business footprint always struggle with defining a right-fit global network service-level agreement (SLA) that's affordable. One indication of a...