Forrester

For CMO Professionals

Report:Benchmark Your Marketing Innovation

Evaluate The Balance Of Your Company's Marketing Innovation Across The Four P's

Marketing leaders are investing more in innovation. But most are spending their resources on the typical marketing comfort zone of promotion. The other three P's of marketing — product/service,...

• Downloads: 538

For Sales Enablement Professionals

Report:B2B Marketers: Make Trade Shows Deliver Better Leads — And Value

In our 2007 research, trade shows and conferences came out on top of the business-to-business (B2B) marketer's campaign and program spending list. But most marketers struggle to tie trade show value...

• Downloads: 701

For Business Process Professionals

Report:Improving Retail Promotion Execution

Retailers continue to struggle with promotion execution and face hefty financial consequences, including skyrocketing administrative costs, misspent funds, and sales cannibalization. To help, an...

• Downloads: 881