Forrester

For CMO Professionals

Report:Align Your Global Marketing Organization To Deliver On 21st Century Brand Building

Consumers have higher expectations of 21st century brands, requiring marketers to rethink how they navigate the brand, from reestablishing the brand's North Star to creating a consistent set of brand...

• Downloads: 124

For eBusiness & Channel Strategy Professionals

Report:The Global eCommerce Opportunity

Landscape: The eCommerce Globalization Playbook

Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

• Downloads: 496
• Rating:

For Enterprise Architecture Professionals

Report:How To Successfully Set Up IT Infrastructure For Your Business In China

For the thousands of foreign companies that establish business operations in China every year, one of the first things on their to-do lists is setting up IT infrastructure, including horizontal and...

• Downloads: 86
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For eBusiness & Channel Strategy Professionals

Report:Optimize Performance For Global eCommerce

Nothing Kills An Online Sale Quicker Than A Sluggish Site

Global is all the rage: eBusiness teams are feverishly building new international initiatives in the search for lucrative foreign customers and their wallets. Unfortunately the Internet was not...

• Downloads: 421

For Enterprise Architecture Professionals

Report:Embrace Five Disruptive Trends That Will Reshape BPM Excellence

Future Look: The Business Process Management Playbook

Enterprise architects leading business process management (BPM) excellence initiatives live at the crossroads of business strategy and process execution, providing BPM insights to technologists and...

• Downloads: 708
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For eBusiness & Channel Strategy Professionals

Report:Trends In India's eCommerce Market

How Online Retail In India Is Evolving Differently From Other Major Markets

India's eCommerce market is at an early stage but is expected to see huge growth over the next four to five years. Over the past 12 months, venture capitalists have invested heavily in India's...

• Downloads: 496

For eBusiness & Channel Strategy Professionals

Report:Selling Luxury Goods To Online Shoppers In China

Understanding The Needs Of Today's Luxury Buyers

China is an enticing market for luxury brands looking to sell online, yet brands must recognize the opportunity is not without multiple challenges. In China, the online channel is widely considered...

• Downloads: 296
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For eBusiness & Channel Strategy Professionals

Report:Starting Your eCommerce Business In China

Identifying The Right Option For Your B2C eCommerce Business

China has become the leading emerging market for many Western brands and retailers. Attractive due to the scale and growth of the retail market, many companies view China as both a near-term...

• Downloads: 475
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For eBusiness & Channel Strategy Professionals

Report:More Australian Online Retailers Should Export

A Guide To Growing Worldwide Sales From An Australian Base

International online sales represent a massive opportunity for Australian brands, as the Australian online retail market remains small in comparison to its global counterparts. This report shows...

• Downloads: 97

For eBusiness & Channel Strategy Professionals

Report:Establishing A Global Direct Online Sales Footprint

An Analysis Of B2C Manufacturers' International Expansion

Global brands are increasingly looking to sell direct on their own websites — and not just in their home markets. After examining the global direct-to-consumer sales presence of manufacturers...

• Downloads: 606
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For Marketing Leadership Professionals

Report:The Right Way To Globalize Your Interactive Marketing Programs

Provide Each Local Team With The Right Mix Of Assets And Support

There are lots of reasons multinational companies' global and local interactive marketing teams are rarely on the same page: Global teams prefer uniform programs and technologies, local teams fear a...

• Downloads: 334

For eBusiness & Channel Strategy Professionals

Report:Trends In Brazil's eCommerce Market

How Online Retail In Brazil Is Evolving Differently From Other Major Markets

Despite a slowdown in overall economic growth in Brazil, eCommerce continues to charge ahead. Forrester forecasts that online retail revenues in the country, currently US$10 billion, will double over...

• Downloads: 827
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For Customer Experience Professionals

Report:Mothercare Uses Knowledge Management To Unify Customer Experience Across Touchpoints

Specialty retailer, Mothercare Group, worked with self-service vendor, Transversal, to improve knowledge management across its three key touchpoints — the Web, call centers, and retail stores....

• Downloads: 457

For eBusiness & Channel Strategy Professionals

Report:Using International Shipping To Reach Online Shoppers Around The Globe

How US Online Retailers Can Extend Their Offerings To Consumers Abroad

Given that online retail growth rates remain higher outside the United States than within, eBusiness executives are increasingly looking to tap into online buyers in other markets. The lowest-cost...

• Downloads: 662

For Marketing Leadership Professionals

Report:Selecting An International Search Agency

How To Evaluate International Capabilities Of US Search Marketing Agencies

The deployment of search marketing programs across different geographical markets has led marketers to consider the support of an international search marketing agency, which offers advantages from...

• Downloads: 237

For eBusiness & Channel Strategy Professionals

Report:European Online Retail: Adopt A Local Approach

A Solid Understanding Of Customer Expectations And A Localization And Differentiation Strategy Are The Keys To Success Across Europe.

Despite some commonality in currency and legislation, there are some notable differences in customer shopping behavior and market trends across the various European online retail markets. eBusiness...

• Downloads: 893

For eBusiness & Channel Strategy Professionals

Report:How To Tap The Australian Market

Key Considerations For International Online Retailers

International online retailers are targeting Australia because its economy is strong, eCommerce is booming, and the country is both familiar to Westerners and fairly easy to enter. If they are ready,...

• Downloads: 330

For eBusiness & Channel Strategy Professionals

Report:Taking Chat International

Paving The Way To Success Through Effective Localization

eBusinesses expanding internationally are often driven to expand online support options for new global customers. eBusiness professionals are increasingly looking to chat to capitalize on results...

• Downloads: 288

For Marketing Leadership Professionals

Report:Finding The Right Agency Model To Support Your Global Search Marketing Programs

With more marketers running global search programs, more are asking what type of global search agency relationship works best. Marketers can choose from three relationship models: centralized models...

• Downloads: 272

For eBusiness & Channel Strategy Professionals

Report:Latin American Online Retail Forecast, 2011 To 2016

A Topline Look At eCommerce Growth In Brazil And Mexico

Latin America's online retail markets are dynamic and varied. With the largest economy and approximately 40% of Latin America's Internet users, Brazil will remain the powerhouse in Latin American...

• Downloads: 1113

For Marketing Leadership Professionals

Report:The Global Social Imperative

Targeting Your Social Media Marketing Programs By Country And Language

The groundswell has gone global: The majority of users on sites like Facebook and Twitter now come from outside the US, and if your social media content reaches the wrong audience, you risk...

• Downloads: 699
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For eBusiness & Channel Strategy Professionals

Report:Trends In China's eCommerce Market

How Online Retail In China Is Evolving Differently From Other Major Markets

China's eCommerce market is both one of the largest and one of the fastest growing in the world. While Forrester estimates the traditional B2C online retail markets to be larger in the US and Japan...

• Downloads: 1387

For eBusiness & Channel Strategy Professionals

Report:The eCommerce Content Conundrum

Solving The Growing Content Challenge Through A Cocktail Of Solutions

Commerce organizations are drowning in content. Their catalogs have grown, the sources of the product content propagated, and site versions divide and multiply across geography, microsites, and...

• Downloads: 1339
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For eBusiness & Channel Strategy Professionals

Report:Staffing For Effective eBusiness Globalization

Navigating The Centralized Versus Localized Approach

Today's global eBusiness executives are struggling to organize eBusiness operations that effectively support increasing international revenues. Companies have experimented with a variety of...

• Downloads: 492

For Customer Insights Professionals

Report:How To Navigate International Social Media Data

Social media's global expansion gives firms the ability to collect more data on their customers than ever before. Online conversations happening all over the world provide rich consumer insight that...

• Downloads: 664