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595 results in Reports

  • Customer Intelligence
  • For Customer Insights Professionals

    Report:Innovate To Become Attribution Masters

    Continuous Improvement: The Cross-Channel Attribution Playbook

    Cross-channel attribution advances traditional marketing performance measurement approaches by connecting and accurately measuring different interaction points across marketing tactics, channels, and...

    • For Customer Insights Professionals

      Report:Brief: Immature Marketing Technology Strategy Delays The Intelligent Enterprise Transformation

      The strategy behind customer insights (CI) marketing technology was intended to quickly turn the mounds of customer data in companies' databases into actionable insights and ensure success by...

      • For Customer Insights Professionals

        Report:Design A Social Intelligence Function

        Organization: The Social Intelligence Playbook

        Finding and acting on insights gleaned from online and social discussions requires the right combination of a clear objective, business planning, technology, and, most importantly, people to do the...

        • For Customer Insights Professionals

          Report:Prepare For A World Of Consumer-Managed Data

          Executive Overview: The Personal Identity And Data Management Playbook

          Amid the talk of big data, privacy, and personal clouds, another important trend has emerged: Consumers are increasingly aware of the data they create as they move about the Web and engage with...

          • For Customer Insights Professionals

            Report:The Forrester Wave™: Cross-Channel Campaign Management, Q3 2014

            The Nine Providers That Matter Most And How They Stack Up

            In Forrester's 41-criteria evaluation of cross-channel campaign management (CCCM) vendors, we identified the nine most significant software providers in the category — Adobe, IBM, Infor, Pitney...

            • For Customer Insights Professionals

              Report:Landscape Portrait: Visual Social Networks And The Vendors That Make Them Useful

              Visual content is taking over social networks. In the past two years it has become more prominent on the mainstream networks Twitter and Facebook, while entirely new networks — Instagram,...

              • For Customer Insights Professionals

                Report:Listening To Social With The Eyes: Visual Social Analytics

                In social media, content is king — and the king of content is the image. Mainstream social networks Facebook and Twitter have become increasingly visual over time; Facebook added images to...

                • For eBusiness & Channel Strategy Professionals

                  Report:The State Of Retailing Online 2014: Marketing

                  This latest report in our series using data from The State Of Retailing Online, a study conducted by Forrester Research, covers interactive marketing benchmarks for online retailers. More...

                  • For Customer Insights Professionals

                    Report:The Customer Analytics Market In China

                    Vendors Are Racing To Respond As Adoption Grows

                    Marketing professionals in China have started to use tools such as data mining, predictive analytics, and modeling. Recent conversations with China-based organizations like China Telecom, Ikea, and...

                    • For Customer Experience Professionals

                      Report:The Right Mobile Usability Testing Tool

                      Mobile is a leading driver of customer experience (CX) innovation, but a bad mobile experience can turn away customers for good. That's why CX professionals should embrace tools and services...

                      • For Customer Insights Professionals

                        Report:Safeguard Your Social Intelligence Strategy

                        Managing Privacy, Risk, And Compliance Challenges When Listening To And Leveraging Social Data

                        The more granular you get when collecting and analyzing social data, the more value you can extract with meaningful customer segmentation, affinity mapping, and other valuable customer insights. The...

                        • For Customer Insights Professionals

                          Report:Optimize Customer Experiences With Digital Intelligence

                          Executive Overview: The Digital Intelligence Playbook

                          The simple analysis of aggregated online customer interactions with websites is not enough for firms to truly understand and optimize customer experiences in the age of the customer. Digital...

                          • For Customer Experience Professionals

                            Report:The State Of Customer Experience Management In Australia, 2014

                            The only way to compete effectively in the age of the customer is to become truly customer obsessed. To help firms achieve this goal, this report sheds light on the current state of customer...

                            • Downloads: 62
                          • For eBusiness & Channel Strategy Professionals

                            Report:Enhance Customer Relationships Through Mobile

                            Executive Overview: The Mobile eBusiness Playbook

                            eBusiness and channel strategy professionals are faced with the challenge of an ever more connected consumer. Consumers expect to be able to engage with brands on their mobile devices. In fact, they...

                            • Downloads: 997
                          • For eBusiness & Channel Strategy Professionals

                            Report:The Impact Of Beacons In Retail

                            Vendors Forge Partnerships While Retailers Deploy Pilots

                            Retail organizations today are rapidly deploying beacon pilots based on Bluetooth low energy (BLE). While this indoor location technology offers the ability to identify a unique shopper within the...

                            • Downloads: 194
                          • For Customer Insights Professionals

                            Report:Brief: Make Marketing Resource Management Smarter With Analytics

                            Integrate Customer And Process Data To Advance Sophistication

                            Marketing resource management (MRM) technology on its own does little to bring marketers closer to their customers. But implementations continue to grow because MRM provides comprehensive audit...

                            • For Marketing Leadership Professionals

                              Report:The Four Social Marketing Tools You Need

                              Tools And Technology: The Social Marketing Playbook

                              Marketers spend billions of dollars on social media every year, and they're increasingly turning to technology vendors to support their social programs. But for many marketers, the social technology...

                              • Downloads: 1845
                            • For CIO Professionals

                              Report:Closing The Experience Gaps

                              Adopt A New Experience Architecture And Philosophy To Bridge Gaps In Performance, Convenience, Personalization, And Trust

                              Improving customer experience is now the No. 1 priority of business executives. And as Forrester's revised Customer Experience Index makes clear, simply meeting needs is not enough to deliver...

                              • For Customer Insights Professionals

                                Report:Partnerships Accelerate Customer Insights

                                How Outside Firms Help Tackle Transformation Challenges

                                Customer insights (CI) professionals and marketing leaders who have yet to transform from a product-focused to customer-centric strategy and cash in on the promise of turning customer data into big...

                                • Downloads: 101
                              • For Customer Insights Professionals

                                Report:Brief: The Marketing Technology Buyer's Dilemma

                                Maintain Customer Focus While Navigating Market Changes

                                Successful marketers leverage a rich mix of integrated technologies to navigate complex customer journeys and orchestrate contextually relevant customer experiences. However, recent activities in the...

                                • Downloads: 123
                              • For eBusiness & Channel Strategy Professionals

                                Report:The Evolution Of eCommerce In Brazil

                                Five Ways In Which Online Retail Will Shift In The Next Five Years

                                Brazil remains the dominant market in Latin America by a wide margin. A number of leading brick-and-mortar retailers in the country embraced eCommerce early on, and today both traditional retailers...

                                • Downloads: 103
                              • For eBusiness & Channel Strategy Professionals

                                Report:Engage Investors With Game Mechanics

                                Competition, Rewards Motivate Wealth Management Clients

                                Consumers know that investing is important to their financial futures. But wealth management can be complex and involves deferring current spending for long-term benefits. To engage investors and...

                                • Downloads: 87
                              • For Customer Insights Professionals

                                Report:Navigate The Complex Customer Loyalty Ecosystem

                                Tools And Technology: The Customer Loyalty Playbook

                                Are you among the many customer insights professionals trying to boost your customers' loyalty but confused by the number of vendors offering loyalty solutions? The escalating importance of customer...

                                • Downloads: 2509
                              • For Marketing Leadership Professionals

                                Report:Master Content Marketing To Drive Engagement, Credibility, And Preference

                                Executive Overview: The Content Marketing Playbook

                                Today's empowered consumers are in control and telling brands where, when, and how they are open to a mutually valuable exchange of information. To counter growing media fragmentation and consumer...

                                • Downloads: 174
                              • For CIO Professionals

                                Report:Top Technologies For Your BT Agenda

                                Tools And Technology: The Business Technology Agenda Playbook

                                In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Business execs know this, but they don't think that their...

                                • Downloads: 251