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599 results in Reports

  • Customer Intelligence
  • For Customer Insights Professionals

    Report:How Dirty Is Your Data?

    Strategic Plan: The Personal Identity And Data Management Playbook

    As personal identity management (PIDM) begins to take shape, companies must think about their customer insights (CI) practices differently. Today's data governance policies — the rules that...

    • For CIO Professionals

      Report:Quick Take: Observations From IFA 2014

      CIOs Need To Recognize The Value Of Consumer Electronics For Their Business Technology Strategies

      Forrester recently visited the oldest and largest global consumer electronics trade fair, Internationale Funkausstellung (IFA), which took place in Berlin. IFA 2014 demonstrated that smart consumer...

      • Downloads: 29
    • For CMO Professionals

      Report:Brief: B2B CMOs Drive Content Marketing Results By Fostering Direct Involvement

      Benchmark Data Shows That Content Marketing Maturity Improves As Team Participation Increases

      Eager to put content marketing to work by attracting buyer attention and generating demand, business-to-business (B2B) CMOs often turn to agencies and freelancers to boost their content marketing...

      • Downloads: 49
    • For CIO Professionals

      Report:It's Time To Take Your Data To Market

      Your Data May Have Tremendous Commercial Potential

      Data is exploding — some statistics claim 90% of the world's data has been generated in the past two years. This environment has resulted in companies starting to examine the commercial...

      • Downloads: 84
    • For eBusiness & Channel Strategy Professionals

      Report:Micro Moments Are The Next Frontier For Mobile

      Build A Micro Moments Strategy And You'll Be Ready For Wearables

      The moments that characterize the mobile mind shift are getting shorter. Simple triggers — messages, sounds, even tactile sensations — spur consumers to take action, both on devices and...

      • Downloads: 144
    • For CIO Professionals

      Report:Case Study: Data-Driven Customer Engagement Transforms Public Services

      Société De Transport De Montréal Thanks Passengers And Drives Revenues

      Airlines court frequent fliers with rewards for loyalty and as a consequence get to know their customers better. Why not public transportation? In Canada, Société de Transport de...

      • Downloads: 62
    • For CIO Professionals

      Report:Brief: Product Innovation Must Focus On Simplicity To Enhance Customer Experiences

      Leading Vendors Showcase The Importance Of Simplicity For User Interfaces, Architecture, And Business Functionality

      In the age of the customer, empowered consumers have much broader access to products; they can purchase from anyone at any time. As a result, companies must look to product innovation and...

      • Downloads: 82
    • For Customer Insights Professionals

      Report:Innovate To Become Attribution Masters

      Continuous Improvement: The Cross-Channel Attribution Playbook

      Cross-channel attribution advances traditional marketing performance measurement approaches by connecting and accurately measuring different interaction points across marketing tactics, channels, and...

      • Downloads: 91
    • For Customer Insights Professionals

      Report:Brief: Immature Marketing Technology Strategy Delays The Intelligent Enterprise Transformation

      The strategy behind customer insights (CI) marketing technology was intended to quickly turn the mounds of customer data in companies' databases into actionable insights and ensure success by...

      • Downloads: 58
    • For Customer Insights Professionals

      Report:Design A Social Intelligence Function

      Organization: The Social Intelligence Playbook

      Finding and acting on insights gleaned from online and social discussions requires the right combination of a clear objective, business planning, technology, and, most importantly, people to do the...

      • Downloads: 882
    • For Customer Insights Professionals

      Report:Prepare For A World Of Consumer-Managed Data

      Executive Overview: The Personal Identity And Data Management Playbook

      Amid the talk of big data, privacy, and personal clouds, another important trend has emerged: Consumers are increasingly aware of the data they create as they move about the Web and engage with...

      • Downloads: 418
    • For Customer Insights Professionals

      Report:The Forrester Wave™: Cross-Channel Campaign Management, Q3 2014

      The Nine Providers That Matter Most And How They Stack Up

      In Forrester's 41-criteria evaluation of cross-channel campaign management (CCCM) vendors, we identified the nine most significant software providers in the category — Adobe, IBM, Infor, Pitney...

      • Downloads: 189
    • For Customer Insights Professionals

      Report:Landscape Portrait: Visual Social Networks And The Vendors That Make Them Useful

      Visual content is taking over social networks. In the past two years it has become more prominent on the mainstream networks Twitter and Facebook, while entirely new networks — Instagram,...

      • Downloads: 82
    • For Customer Insights Professionals

      Report:Listening To Social With The Eyes: Visual Social Analytics

      In social media, content is king — and the king of content is the image. Mainstream social networks Facebook and Twitter have become increasingly visual over time; Facebook added images to...

      • Downloads: 123
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Retailing Online 2014: Marketing

      This latest report in our series using data from The State Of Retailing Online, a Shop.org study conducted by Forrester Research, covers interactive marketing benchmarks for online retailers. More...

      • Downloads: 219
    • For Customer Insights Professionals

      Report:The Customer Analytics Market In China

      Vendors Are Racing To Respond As Adoption Grows

      Marketing professionals in China have started to use tools such as data mining, predictive analytics, and modeling. Recent conversations with China-based organizations like China Telecom, Ikea, and...

      • Downloads: 68
    • For Customer Experience Professionals

      Report:The Right Mobile Usability Testing Tool

      Mobile is a leading driver of customer experience (CX) innovation, but a bad mobile experience can turn away customers for good. That's why CX professionals should embrace tools and services...

      • Downloads: 205
    • For Customer Insights Professionals

      Report:Safeguard Your Social Intelligence Strategy

      Managing Privacy, Risk, And Compliance Challenges When Listening To And Leveraging Social Data

      The more granular you get when collecting and analyzing social data, the more value you can extract with meaningful customer segmentation, affinity mapping, and other valuable customer insights. The...

      • Downloads: 93
    • For Customer Insights Professionals

      Report:Optimize Customer Experiences With Digital Intelligence

      Executive Overview: The Digital Intelligence Playbook

      The simple analysis of aggregated online customer interactions with websites is not enough for firms to truly understand and optimize customer experiences in the age of the customer. Digital...

      • Downloads: 877
    • For Customer Experience Professionals

      Report:The State Of Customer Experience Management In Australia, 2014

      The only way to compete effectively in the age of the customer is to become truly customer obsessed. To help firms achieve this goal, this report sheds light on the current state of customer...

      • Downloads: 80
    • For eBusiness & Channel Strategy Professionals

      Report:Enhance Customer Relationships Through Mobile

      Executive Overview: The Mobile eBusiness Playbook

      eBusiness and channel strategy professionals are faced with the challenge of an ever more connected consumer. Consumers expect to be able to engage with brands on their mobile devices. In fact, they...

      • Downloads: 1026
    • For eBusiness & Channel Strategy Professionals

      Report:The Impact Of Beacons In Retail

      Vendors Forge Partnerships While Retailers Deploy Pilots

      Retail organizations today are rapidly deploying beacon pilots based on Bluetooth low energy (BLE). While this indoor location technology offers the ability to identify a unique shopper within the...

      • Downloads: 267
    • For Customer Insights Professionals

      Report:Brief: Make Marketing Resource Management Smarter With Analytics

      Integrate Customer And Process Data To Advance Sophistication

      Marketing resource management (MRM) technology on its own does little to bring marketers closer to their customers. But implementations continue to grow because MRM provides comprehensive audit...

      • Downloads: 98
    • For Marketing Leadership Professionals

      Report:The Four Social Marketing Tools You Need

      Tools And Technology: The Social Marketing Playbook

      Marketers spend billions of dollars on social media every year, and they're increasingly turning to technology vendors to support their social programs. But for many marketers, the social technology...

      • Downloads: 1897
    • For CIO Professionals

      Report:Closing The Experience Gaps

      Adopt A New Experience Architecture And Philosophy To Bridge Gaps In Performance, Convenience, Personalization, And Trust

      Improving customer experience is now the No. 1 priority of business executives. And as Forrester's revised Customer Experience Index makes clear, simply meeting needs is not enough to deliver...

      • Downloads: 311