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593 results in Reports

  • Customer Intelligence
  • For Customer Insights Professionals

    Report:Design A Social Intelligence Function

    Organization: The Social Intelligence Playbook

    Finding and acting on insights gleaned from online and social discussions requires the right combination of a clear objective, business planning, technology, and, most importantly, people to do the...

    • Downloads: 824
  • For Customer Insights Professionals

    Report:Prepare For A World Of Consumer-Managed Data

    Executive Overview: The Personal Identity And Data Management Playbook

    Amid the talk of big data, privacy, and personal clouds, another important trend has emerged: Consumers are increasingly aware of the data they create as they move about the Web and engage with...

    • Downloads: 359
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Cross-Channel Campaign Management, Q3 2014

    The Nine Providers That Matter Most And How They Stack Up

    In Forrester's 41-criteria evaluation of cross-channel campaign management (CCCM) vendors, we identified the nine most significant software providers in the category — Adobe, IBM, Infor, Pitney...

    • Downloads: 70
  • For Customer Insights Professionals

    Report:Landscape Portrait: Visual Social Networks And The Vendors That Make Them Useful

    Visual content is taking over social networks. In the past two years it has become more prominent on the mainstream networks Twitter and Facebook, while entirely new networks — Instagram,...

    • Downloads: 51
  • For Customer Insights Professionals

    Report:Listening To Social With The Eyes: Visual Social Analytics

    In social media, content is king — and the king of content is the image. Mainstream social networks Facebook and Twitter have become increasingly visual over time; Facebook added images to...

    • Downloads: 70
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2014: Marketing

    This latest report in our series using data from The State Of Retailing Online, a Shop.org study conducted by Forrester Research, covers interactive marketing benchmarks for online retailers. More...

    • Downloads: 130
  • For Customer Insights Professionals

    Report:The Customer Analytics Market In China

    Vendors Are Racing To Respond As Adoption Grows

    Marketing professionals in China have started to use tools such as data mining, predictive analytics, and modeling. Recent conversations with China-based organizations like China Telecom, Ikea, and...

    • Downloads: 51
  • For Customer Experience Professionals

    Report:The Right Mobile Usability Testing Tool

    Mobile is a leading driver of customer experience (CX) innovation, but a bad mobile experience can turn away customers for good. That's why CX professionals should embrace tools and services...

    • Downloads: 144
  • For Customer Insights Professionals

    Report:Safeguard Your Social Intelligence Strategy

    Managing Privacy, Risk, And Compliance Challenges When Listening To And Leveraging Social Data

    The more granular you get when collecting and analyzing social data, the more value you can extract with meaningful customer segmentation, affinity mapping, and other valuable customer insights. The...

    • Downloads: 72
  • For Customer Insights Professionals

    Report:Optimize Customer Experiences With Digital Intelligence

    Executive Overview: The Digital Intelligence Playbook

    The simple analysis of aggregated online customer interactions with websites is not enough for firms to truly understand and optimize customer experiences in the age of the customer. Digital...

    • Downloads: 833
  • For Customer Experience Professionals

    Report:The State Of Customer Experience Management In Australia, 2014

    The only way to compete effectively in the age of the customer is to become truly customer obsessed. To help firms achieve this goal, this report sheds light on the current state of customer...

    • Downloads: 61
  • For eBusiness & Channel Strategy Professionals

    Report:Enhance Customer Relationships Through Mobile

    Executive Overview: The Mobile eBusiness Playbook

    eBusiness and channel strategy professionals are faced with the challenge of an ever more connected consumer. Consumers expect to be able to engage with brands on their mobile devices. In fact, they...

    • Downloads: 994
  • For eBusiness & Channel Strategy Professionals

    Report:The Impact Of Beacons In Retail

    Vendors Forge Partnerships While Retailers Deploy Pilots

    Retail organizations today are rapidly deploying beacon pilots based on Bluetooth low energy (BLE). While this indoor location technology offers the ability to identify a unique shopper within the...

    • Downloads: 191
  • For Customer Insights Professionals

    Report:Brief: Make Marketing Resource Management Smarter With Analytics

    Integrate Customer And Process Data To Advance Sophistication

    Marketing resource management (MRM) technology on its own does little to bring marketers closer to their customers. But implementations continue to grow because MRM provides comprehensive audit...

    • Downloads: 81
  • For Marketing Leadership Professionals

    Report:The Four Social Marketing Tools You Need

    Tools And Technology: The Social Marketing Playbook

    Marketers spend billions of dollars on social media every year, and they're increasingly turning to technology vendors to support their social programs. But for many marketers, the social technology...

    • Downloads: 1843
  • For CIO Professionals

    Report:Closing The Experience Gaps

    Adopt A New Experience Architecture And Philosophy To Bridge Gaps In Performance, Convenience, Personalization, And Trust

    Improving customer experience is now the No. 1 priority of business executives. And as Forrester's revised Customer Experience Index makes clear, simply meeting needs is not enough to deliver...

    • Downloads: 235
  • For Customer Insights Professionals

    Report:Partnerships Accelerate Customer Insights

    How Outside Firms Help Tackle Transformation Challenges

    Customer insights (CI) professionals and marketing leaders who have yet to transform from a product-focused to customer-centric strategy and cash in on the promise of turning customer data into big...

    • Downloads: 101
  • For Customer Insights Professionals

    Report:Brief: The Marketing Technology Buyer's Dilemma

    Maintain Customer Focus While Navigating Market Changes

    Successful marketers leverage a rich mix of integrated technologies to navigate complex customer journeys and orchestrate contextually relevant customer experiences. However, recent activities in the...

    • Downloads: 123
  • For eBusiness & Channel Strategy Professionals

    Report:The Evolution Of eCommerce In Brazil

    Five Ways In Which Online Retail Will Shift In The Next Five Years

    Brazil remains the dominant market in Latin America by a wide margin. A number of leading brick-and-mortar retailers in the country embraced eCommerce early on, and today both traditional retailers...

    • Downloads: 103
  • For eBusiness & Channel Strategy Professionals

    Report:Engage Investors With Game Mechanics

    Competition, Rewards Motivate Wealth Management Clients

    Consumers know that investing is important to their financial futures. But wealth management can be complex and involves deferring current spending for long-term benefits. To engage investors and...

    • Downloads: 87
  • For Customer Insights Professionals

    Report:Navigate The Complex Customer Loyalty Ecosystem

    Tools And Technology: The Customer Loyalty Playbook

    Are you among the many customer insights professionals trying to boost your customers' loyalty but confused by the number of vendors offering loyalty solutions? The escalating importance of customer...

    • Downloads: 2509
  • For Marketing Leadership Professionals

    Report:Master Content Marketing To Drive Engagement, Credibility, And Preference

    Executive Overview: The Content Marketing Playbook

    Today's empowered consumers are in control and telling brands where, when, and how they are open to a mutually valuable exchange of information. To counter growing media fragmentation and consumer...

    • Downloads: 173
  • For CIO Professionals

    Report:Top Technologies For Your BT Agenda

    Tools And Technology: The Business Technology Agenda Playbook

    In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Business execs know this, but they don't think that their...

    • Downloads: 247
  • For Customer Insights Professionals

    Report:Evolving Consumer Attitudes On Privacy

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    The tide of privacy is turning. For the past decade, brands have become increasingly dependent on the collection, analysis, and use of consumer data. With many consumer services now subsidized by...

    • Downloads: 73
  • For Marketing Leadership Professionals

    Report:Enhancing Publishers' Revenues With Pay Walls

    How To Use Pay Walls To Drive Digital Subscription Revenues With Valuable Content

    Publishers have two main streams of revenue: advertising and subscriptions. Until recently, constrained by the expectation that content on the Internet should be free, digital publishers, whether...

    • Downloads: 55