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582 results in Reports

  • Customer Intelligence
  • For CIO Professionals

    Report:Top Technologies For Your BT Agenda

    Tools And Technology: The Business Technology Agenda Playbook

    In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Business execs know this, but they don't think that their...

    • Downloads: 13
  • For Customer Insights Professionals

    Report:Evolving Consumer Attitudes On Privacy

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    The tide of privacy is turning. For the past decade, brands have become increasingly dependent on the collection, analysis, and use of consumer data. With many consumer services now subsidized by...

    • Downloads: 50
  • For Marketing Leadership Professionals

    Report:Enhancing Publishers' Revenues With Pay Walls

    How To Use Pay Walls To Drive Digital Subscription Revenues With Valuable Content

    Publishers have two main streams of revenue: advertising and subscriptions. Until recently, constrained by the expectation that content on the Internet should be free, digital publishers, whether...

    • Downloads: 30
  • For CMO Professionals

    Report:Content Matters Across The Entire Life Cycle

    Include Post-Purchase Activity To Increase B2B Content Effectiveness

    Business-to-business (B2B) CMOs so fixate on acquisition in their content marketing efforts that they fail to deliver content that addresses the day-to-day realities that customers face when living...

    • Downloads: 109
  • For Application Development & Delivery Professionals

    Report:The Modern CRM

    Create An Outside-In CRM Strategy With Six Key Steps

    The business benefit of customer relationship management (CRM) solutions, firmly centered around improved operational efficiencies, is easy to quantify and has helped CRM become widely deployed. Yet,...

    • Downloads: 121
  • For Application Development & Delivery Professionals

    Report:Improve Customer Engagement With A Blended Learning Strategy

    Engaged Employees Are More Effective In Meeting Customer Needs

    Employee competence is a crucial dynamic for companies. Employee knowledge, skills, and abilities affect a company's productivity, ability to innovate, and success in satisfying customers. With...

    • Downloads: 52
  • For Application Development & Delivery Professionals

    Report:Forrester’s Business Application Age Of The Customer Assessment Tool

    This is a self-assessment tool for companies to evaluate their level of maturity of their business application strategy in relation to customer-centricity in the age of the customer.

    • Downloads: 9
  • For Application Development & Delivery Professionals

    Report:Put The Customer At The Center Of Your Business Applications Strategy

    Assessment: The Business Applications Playbook

    Mature enterprise applications portfolios are well adapted to vertically integrated enterprises with highly trained dedicated users. But the age of the customer means that enterprises need to...

    • Downloads: 60
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014

    Vendors From A Variety Of Backgrounds Vie To Be More Than A Basket Of Solutions

    In Forrester's 29-criteria evaluation of digital experience delivery providers, we identified the 13 most significant software vendors — Acquia, Adobe, Demandware, Digital River, HP Autonomy,...

    • Downloads: 228
  • For Application Development & Delivery Professionals

    Report:Benchmark Your Consumer Centricity In Retail And CPG

    Retail and consumer packaged goods (CPG) AD&D professionals have to help their stakeholders to drive actionable insight from a wide range of solutions and external agency services, such as those for...

    • Downloads: 34
  • For Customer Insights Professionals

    Report:Take Lead-To-Revenue Management Beyond The Campaign

    Leverage Contextual Multichannel Marketing To Keep Pace With The Evolved B2B Buyer

    If your lead-to-revenue process is still driven by campaigns, you're behind the vanguard. Campaigns have lost power as a tactic to attract new buyers. And, campaigns have never been the most...

    • Downloads: 87
  • For Application Development & Delivery Professionals

    Report:A Radical Rethink Of Data Architecture For Customer Engagement

    Effective Customer Engagement Requires Rapid Change And A New World Of Data

    A prerequisite to winning in the age of the customer is a deep and almost uncanny knowledge of customers and prospects. "Customer data" used to mean the data in customer relationship management (CRM)...

    • Downloads: 160
  • For CMO Professionals

    Report:Compare Your B2B Content Marketing Maturity

    Benchmarks: The Content Marketing Playbook

    Creating content that attracts attention and builds customer relationships requires a fundamental shift from writing about features and benefits to delivering valuable information that drives...

    • Downloads: 141
  • For Customer Insights Professionals

    Report:Organize For Digital Intelligence

    Organization: The Digital Intelligence Playbook

    The age of the customer requires customer insights and in-depth knowledge of customer behavior across digital and nondigital channels. Today digital analytics teams that continue to organize around...

    • Downloads: 160
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: ING Vysya Boosts Customer Engagement With Its Banking App

    Use The IDEA Framework To Enhance Customer Engagement

    ING Vysya Bank, a midsize Indian private-sector bank, wanted to give its customers an always available, self-service direct banking channel to fulfill its business objective of increasing customer...

    • Downloads: 79
  • For Enterprise Architecture Professionals

    Report:Q&A: The Top Five Strategic Big Data Questions

    Big-data-related inquires have mushroomed in the past year. Forrester's data indicates that most organizations are either experimenting with big data technology or have already started. This report...

    • Downloads: 266
  • For Marketing Leadership Professionals

    Report:Mix Optimization Takes Over Planning

    Continuous Improvement: The Marketing Mix Optimization Playbook

    The marketing mix optimization playbook has charted a course toward a data-driven, scientific approach to marketing, supported by more-fluid adaptive processes, that addresses consumers at each stage...

    • Downloads: 107
  • For Application Development & Delivery Professionals

    Report:Digital Creepiness: How Not To Spook Your Customers

    Find, But Don't Cross Your Customer's Creepiness Line When Designing, Developing, And Delivering Digital Experiences

    Customers are flocking to apps that use more personal information because they find them intensely valuable. However, at the same time, many people think its creepy how much detailed information...

    • Downloads: 127
  • For CIO Professionals

    Report:Capitalize On Rising CMO Tech Spending In India's Banking Sector

    CMOs Need BT Leadership From Their CIOs Like Never Before

    Forrester, in conjunction with MindForce Research, recently surveyed 101 CMOs in India and discovered that the increasing demands and expectations of digitally empowered customers are redefining the...

    • Downloads: 35
  • For Customer Insights Professionals

    Report:Embrace Cross-Channel Attribution As The New Marketing Measurement Standard

    Executive Overview: The Cross-Channel Attribution Playbook

    Marketing measurement has evolved. Brands are embracing advanced measurement methodologies, such as cross-channel attribution, to determine the true impact of all interactions across all devices,...

    • Downloads: 701
  • For Security & Risk Professionals

    Report:Claim Your Role In New Social Data Standards To Keep Risk And Privacy Top Of Mind

    Quick Take: Big Boulder Aims To Set New Standards

    This report, originally written for customer insights professionals, is important for security and risk professionals — as well as related roles in legal, compliance, and technology management...

    • Downloads: 35
  • For Customer Insights Professionals

    Report:Quick Take: How Facebook's Mood Manipulation Study Affects Marketing

    The Social Giant's Research Could Help Brands In The Long Term, If It Doesn't Scare Users Away

    Now that Facebook has confirmed its ability to manipulate user sentiment by changing what users see in their news feeds, marketers and customer insights leaders need to reconsider their brands'...

    • Downloads: 86
  • For Marketing Leadership Professionals

    Report:Case Study: Nestlé China Raises The Social Media Measurement Bar For Its Ice Cream Brands

    Marketers in China are struggling to effectively measure their investments in social media. Most of them are still at the early-maturity stage of social media measurement — focusing on basic...

    • Downloads: 50
  • For Customer Insights Professionals

    Report:Leverage Social Data To Elevate Customer Intelligence

    Executive Overview: The Social Intelligence Playbook

    Social media's prevalence across the Web gives consumers and brands an always-on way to connect online. But while most businesses know the importance of social media, many miss opportunities by not...

    • Downloads: 934
  • For Marketing Leadership Professionals

    Report:Use LinkedIn For Social Reach Marketing

    Drive Awareness And Preference Among Business-Focused Consumers

    If you still think of LinkedIn as just a recruitment network, you're missing out. LinkedIn's launch of multiple content-publishing-platform features has provided brands with a unique opportunity to...

    • Downloads: 140