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195 results in Reports

  • Customer Analytics
  • For Customer Insights Professionals

    Report:Design A Social Intelligence Function

    Organization: The Social Intelligence Playbook

    Finding and acting on insights gleaned from online and social discussions requires the right combination of a clear objective, business planning, technology, and, most importantly, people to do the...

    • Downloads: 828
  • For Customer Insights Professionals

    Report:Prepare For A World Of Consumer-Managed Data

    Executive Overview: The Personal Identity And Data Management Playbook

    Amid the talk of big data, privacy, and personal clouds, another important trend has emerged: Consumers are increasingly aware of the data they create as they move about the Web and engage with...

    • Downloads: 364
  • For Customer Insights Professionals

    Report:Landscape Portrait: Visual Social Networks And The Vendors That Make Them Useful

    Visual content is taking over social networks. In the past two years it has become more prominent on the mainstream networks Twitter and Facebook, while entirely new networks — Instagram,...

    • Downloads: 55
  • For Customer Insights Professionals

    Report:The Customer Analytics Market In China

    Vendors Are Racing To Respond As Adoption Grows

    Marketing professionals in China have started to use tools such as data mining, predictive analytics, and modeling. Recent conversations with China-based organizations like China Telecom, Ikea, and...

    • Downloads: 52
  • For Customer Insights Professionals

    Report:Optimize Customer Experiences With Digital Intelligence

    Executive Overview: The Digital Intelligence Playbook

    The simple analysis of aggregated online customer interactions with websites is not enough for firms to truly understand and optimize customer experiences in the age of the customer. Digital...

    • Downloads: 835
  • For eBusiness & Channel Strategy Professionals

    Report:The Impact Of Beacons In Retail

    Vendors Forge Partnerships While Retailers Deploy Pilots

    Retail organizations today are rapidly deploying beacon pilots based on Bluetooth low energy (BLE). While this indoor location technology offers the ability to identify a unique shopper within the...

    • Downloads: 194
  • For Customer Insights Professionals

    Report:Brief: Make Marketing Resource Management Smarter With Analytics

    Integrate Customer And Process Data To Advance Sophistication

    Marketing resource management (MRM) technology on its own does little to bring marketers closer to their customers. But implementations continue to grow because MRM provides comprehensive audit...

    • For Customer Insights Professionals

      Report:Brief: The Marketing Technology Buyer's Dilemma

      Maintain Customer Focus While Navigating Market Changes

      Successful marketers leverage a rich mix of integrated technologies to navigate complex customer journeys and orchestrate contextually relevant customer experiences. However, recent activities in the...

      • Downloads: 123
    • For Application Development & Delivery Professionals

      Report:Forrester’s Business Application Age Of The Customer Assessment Tool

      This is a self-assessment tool for companies to evaluate their level of maturity of their business application strategy in relation to customer-centricity in the age of the customer.

      • Downloads: 13
    • For Application Development & Delivery Professionals

      Report:Put The Customer At The Center Of Your Business Applications Strategy

      Assessment: The Business Applications Playbook

      Mature enterprise applications portfolios are well adapted to vertically integrated enterprises with highly trained dedicated users. But the age of the customer means that enterprises need to...

      • Downloads: 99
    • For Application Development & Delivery Professionals

      Report:Benchmark Your Consumer Centricity In Retail And CPG

      Retail and consumer packaged goods (CPG) AD&D professionals have to help their stakeholders to drive actionable insight from a wide range of solutions and external agency services, such as those for...

      • Downloads: 63
    • For Customer Insights Professionals

      Report:Organize For Digital Intelligence

      Organization: The Digital Intelligence Playbook

      The age of the customer requires customer insights and in-depth knowledge of customer behavior across digital and nondigital channels. Today digital analytics teams that continue to organize around...

      • Downloads: 225
    • For Enterprise Architecture Professionals

      Report:Q&A: The Top Five Strategic Big Data Questions

      Big-data-related inquires have mushroomed in the past year. Forrester's data indicates that most organizations are either experimenting with big data technology or have already started. This report...

      • Downloads: 385
    • For Marketing Leadership Professionals

      Report:Mix Optimization Takes Over Planning

      Continuous Improvement: The Marketing Mix Optimization Playbook

      The marketing mix optimization playbook has charted a course toward a data-driven, scientific approach to marketing, supported by more-fluid adaptive processes, that addresses consumers at each stage...

      • Downloads: 142
    • For Application Development & Delivery Professionals

      Report:Digital Creepiness: How Not To Spook Your Customers

      Find, But Don't Cross Your Customer's Creepiness Line When Designing, Developing, And Delivering Digital Experiences

      Customers are flocking to apps that use more personal information because they find them intensely valuable. However, at the same time, many people think its creepy how much detailed information...

      • Downloads: 152
    • For Security & Risk Professionals

      Report:Claim Your Role In New Social Data Standards To Keep Risk And Privacy Top Of Mind

      Quick Take: Big Boulder Aims To Set New Standards

      This report, originally written for customer insights professionals, is important for security and risk professionals — as well as related roles in legal, compliance, and technology management...

      • Downloads: 46
    • For Customer Insights Professionals

      Report:Quick Take: How Facebook's Mood Manipulation Study Affects Marketing

      The Social Giant's Research Could Help Brands In The Long Term, If It Doesn't Scare Users Away

      Now that Facebook has confirmed its ability to manipulate user sentiment by changing what users see in their news feeds, marketers and customer insights leaders need to reconsider their brands'...

      • Downloads: 101
    • For Customer Insights Professionals

      Report:Leverage Social Data To Elevate Customer Intelligence

      Executive Overview: The Social Intelligence Playbook

      Social media's prevalence across the Web gives consumers and brands an always-on way to connect online. But while most businesses know the importance of social media, many miss opportunities by not...

      • Downloads: 969
    • For Customer Insights Professionals

      Report:Defining Social Intelligence

      Vision: The Social Intelligence Playbook

      Listening platforms power marketers by analyzing their brands, products, and customers across social media channels. But although listening platforms make managing social data possible, marketers...

      • Downloads: 3151
    • For Customer Insights Professionals

      Report:How Analytics Drives Customer Life-Cycle Management

      Vision: The Customer Analytics Playbook

      With the growing importance of customer insights (CI) in organizations, the role of analytics to extract insight and embed it back into organizational processes is at the forefront of business...

      • Downloads: 2565
    • For Customer Insights Professionals

      Report:Turn Data Into Intelligence With Customer Analytics

      Executive Overview: The Customer Analytics Playbook

      Big data signals a step change in the availability of customer data and is providing firms with their biggest opportunity yet to understand their customers. The sheer scale and diversity of customer...

      • Downloads: 1171
    • For Infrastructure & Operations Professionals

      Report:Brief: Introducing Software Analytics, A Key Business Technology Solution

      New Relic Insights Aims To Help Technology Management Professionals Ensure That Software Delivers Customer Value

      On March 19, 2014, New Relic announced the public beta of its new software analytics solution, New Relic Insights. Insights, a software-as-a-service (SaaS)-based IT analytics solution, collects and...

      • Downloads: 118
    • For Customer Insights Professionals

      Report:Gear Up To Support B2B Marketing's Big Data Destiny

      This report, originally written for chief marketing officers, includes content relevant to customer insights (CI) professionals that focus on business-to-business (B2B) activities. Here's why: B2B...

      • Downloads: 166
    • For Customer Insights Professionals

      Report:Deciphering A Fragmented Customer Analytics Ecosystem

      Tools And Technology: The Customer Analytics Playbook

      With the increased focus on data-driven marketing, few firms have the budgets, technology capabilities, or analytical skills to advance their analytics agendas internally, and they frequently turn to...

      • Downloads: 2953
    • For Customer Insights Professionals

      Report:Evaluate And Evolve Social Intelligence

      Assessment: The Social Intelligence Playbook

      Over the past six years, Forrester has outlined why firms must monitor social media. But although most companies understand the importance of tracking conversations happening online, few actually...

      • Downloads: 648