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861 results in Reports

  • B2C eCommerce
  • For eBusiness & Channel Strategy Professionals

    Report:European Retail Segmentation: Emerging Patterns Of Multitouchpoint Shopping

    Using Forrester's Online Retail Segmentation Data To Understand Multitouchpoint Shopping Behavior Across Europe

    European shoppers are embracing an ever increasing range of new devices and touchpoints across the path to purchase. eBusiness professionals must be prepared for the rise of multitouchpoint shopping....

    • Downloads: 108
  • For eBusiness & Channel Strategy Professionals

    Report:Why Shoppers Buy At General Merchants

    North American Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase

    Consumers today have a myriad of choices when deciding where to shop. The age of the customer is in full swing, and to best serve existing and potential customers, companies need to be...

    • Downloads: 13
  • For eBusiness & Channel Strategy Professionals

    Report:The Global eCommerce Opportunity

    Landscape: The eCommerce Globalization Playbook

    Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

    • Downloads: 1259
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The Evolution Of Global eCommerce Markets

    Vision: The eCommerce Globalization Playbook

    Global eCommerce is evolving — rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

    • Downloads: 1642
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The ROI Of Digital Business Transformation

    Business Case: The Digital Business Transformation Playbook

    Kick-starting a digital business transformation can be a daunting prospect for an eBusiness professional. Firms are investing tens and even hundreds of millions of dollars in the wholesale...

    • Downloads: 564
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Manage The Cross-Touchpoint Customer Journey

    Processes: The Digital Business Transformation Playbook

    Today's consumer engages through a variety of touchpoints, yet many brands struggle to deliver cross-touchpoint experiences. Too many firms focus on each touchpoint in isolation and fail to enable...

    • Downloads: 1697
    • Comments: 2
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Retail Forecast, 2013 To 2018 (US)

    ForecastView Spreadsheet

    US online retail sales continue to thrive: They accounted for almost 9% of the $3.2 trillion total retail market in 2013 and will continue to grow at a compound annual growth rate (CAGR) of nearly...

    • For eBusiness & Channel Strategy Professionals

      Report:The Five Key Success Factors Of A Global eBusiness

      Strategic Plan: The eCommerce Globalization Playbook

      One of the questions that organizations launching a global eCommerce operation commonly ask is, "What are the common elements behind a successful global eCommerce strategy?" We can see that the...

      • Downloads: 115
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Optimize Performance For Global eCommerce

      Performance Management: The eCommerce Globalization Playbook

      Global is all the rage: eBusiness teams are feverishly building new international initiatives in the search for lucrative foreign customers and their wallets. Unfortunately, the Internet was not...

      • Downloads: 639
    • For eBusiness & Channel Strategy Professionals

      Report:Take Your eCommerce Business Global

      Executive Overview: The eCommerce Globalization Playbook

      eCommerce revenues continue to climb around the globe: The US, Western Europe, and China alone will generate over $800 billion in online sales this year. Online shoppers do not have the same...

      • Downloads: 119
    • For eBusiness & Channel Strategy Professionals

      Report:India Online Retail Forecast, 2013 To 2018

      The Indian online retail market is in a nascent stage, yet it is growing rapidly. Despite all of the existing challenges related to underdeveloped logistics and supply chain operations, poor...

      • Downloads: 119
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:While Retail Footfall Decreases, Digital Influence On Consumer Shopping Behavior Increases

      ForecastView Document

      Forrester recently launched its first European Web-influenced retail sales forecast and European mobile and tablet commerce forecasts. This report provides insight into the online factors that...

      • Downloads: 12
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Retailing Online: Key Metrics And Initiatives 2014

      This State Of Retailing Online report comprises the results from the annual survey that Forrester Research conducts in partnership with Shop.org. In this survey, online executives at retail companies...

      • Downloads: 506
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Introducing The Global Retail Segmentation

      Leverage Forrester's Global Technographics® Benchmark Data To Design Localized Retail Experiences

      It's easy for eBusiness executives to assume that shoppers use different touchpoints the same everywhere. But the reality is that there are some significant global differences in consumers' attitudes...

      • Downloads: 295
    • For eBusiness & Channel Strategy Professionals

      Report:Building A Digital Travel Business

      Multichannel Strategies To Better Serve The Connected Traveler

      The act of traveling may always be immune to digital disruption, but the way in which travelers engage with the experience is ripe for digital enhancement. The Internet has revolutionized the way in...

      • Downloads: 251
    • For Marketing Leadership Professionals

      Report:The State Of Consumers And Technology: Benchmark 2013, US

      North American Consumer Technographics®

      This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our...

      • Downloads: 163
    • For Customer Insights Professionals

      Report:Emerging Markets Overview: Indonesia

      A Global Consumer Technographics® Report

      Spread across thousands of islands in the Indian and Pacific Oceans, Indonesia is Southeast Asia's biggest economy. With 251 million people, it's the fourth-largest country in the world in terms of...

      • Downloads: 20
    • For eBusiness & Channel Strategy Professionals

      Report:Predictions 2014: US Retail eBusiness

      As eCommerce approaches $300 billion in sales in the US, it has a more pronounced effect on virtually every shopping category and on the ecosystem of devices and delivery formats that supports it....

      • Downloads: 436
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Meet Customer Needs And Business Objectives With A Mobile Banking Road Map

      Road Map: The Mobile Banking Strategy Playbook

      Once a digital banking team has developed a mobile banking strategy, the next step is execution. Unfortunately, many barriers remain, but banks can overcome these obstacles with clear, realistic road...

      • Downloads: 294
    • For Application Development & Delivery Professionals

      Report:Advance To Next-Generation Personalization

      Support Relevant Digital Experiences In The Multichannel World With Contextual Experiences

      Organizations have long personalized their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the right...

      • Downloads: 931
      • Comments: 1
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:China Online Retail Forecast, 2013 To 2018

      China Online Sales To Pass $300 Billion By 2014

      China is forecast to be the largest eCommerce market in the world and is leaving eBusiness professionals feeling dizzy. A few unique factors drive the massive growth in this market: Both the B2C and...

      • Downloads: 211
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Web-Influenced Retail Sales Forecast, 2013 To 2018 (EU-7)

      ForecastView Spreadsheet

      By 2018, 43% of all EU-7 retail sales will be influenced by the Web, up from 30% in 2013. Seventy percent of web-influenced sales in EU-7 come from the UK, France, and Germany, with Spain and Italy...

      • Downloads: 2
    • For Customer Insights Professionals

      Report:Emerging Markets Overview: Poland

      A Global Consumer Technographics® Report

      With a population of 38 million, Poland is one of the largest European markets and holds a central position in Europe. In 2004, 15 years after the end of communism, Poland entered a new era when it...

      • Downloads: 22
    • For Customer Insights Professionals

      Report:Emerging Markets Overview: India

      A Global Consumer Technographics Report

      With 1.2 billion people, India is the world's largest democracy and second most populated country; it emerged as a major power in the 1990s. It is now the world's fourth largest economy —...

      • Downloads: 24
    • For Marketing Leadership Professionals

      Report:Understand Operational Nuances To Achieve Success With Google Product Listing Ads

      Introduced in late 2012 as a paid model, Google's Product Listing Ads (PLAs) were readily embraced by marketers of all types. Throughout the past year, spend has increased and the number of PLA...

      • Downloads: 127
      • Rating: