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840 results in Reports

  • Mobile Channel for Consumers
  • For Marketing Leadership Professionals

    Report:Case Study: Zoetis Sponsors A Mobile App To Build Brand Awareness

    A Mobile Marketing POST Report

    Pfizer Animal Health, a global animal health company, was rebranded Zoetis in 2013. With a new name, the company needed a way to raise awareness in the marketplace. To connect with its audience, it...

    • Downloads: 6
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2014: North American Digital Insurance

    The Age Of The Customer Mandates Five Actions In 2014

    Not that long ago, insurers dictated the engagement model for customers. Those days are gone. Now, customers are changing the rules: They are shifting from being passive sideliners and are willing...

    • Downloads: 82
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2014: European Digital Insurance

    Digital Executives Must Lead The Transformation To Digital Business

    Digital disruption has arrived in insurance. Years of slow growth, low consumer trust, and heavy regulation have weakened incumbents. In the meantime, customer expectations have been rising, fuelling...

    • Downloads: 35
  • For Application Development & Delivery Professionals

    Report:Organize For Mobile Development Success

    Organization: The Mobile App Development Playbook

    Customer expectations are soaring as the mobile mind shift accelerates. In order to meet those expectations, mobile development teams must be capable of releasing high-quality apps multiple times a...

    • Downloads: 68
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Use Sensors To Take Apps To The Next Level Of Customer Engagement

    Apps Are Better And Customers Are Happier When Sensor Data Enriches Experiences

    Most apps are boring. Sensors can help. Sensors are data collectors that measure physical properties of the real-world such as location, pressure, humidity, touch, voice, and much more. You can find...

    • Downloads: 49
  • For Infrastructure & Operations Professionals

    Report:Infrastructure Will Drive The Retail Store Experiences Of The Future

    In-Store Technology Is Too Critical For I&O To Be Left Out

    To engage customers, retailers are implementing new technologies to help increase the relevance of content, reduce shopper frustrations, and create pleasing experiences. For example, Burberry tags...

    • Downloads: 107
  • For CIO Professionals

    Report:Brief: The Home Depot's Age Of The Customer Transformation

    Senior Management's Digital Transformation Business Plan

    On Wednesday, March 19, 2014 at the International Strategy & Investment (ISI) Fourth Annual Retail Summit in Atlanta, Frank Blake, chairman and CEO of The Home Depot, talked about the firm's age of...

    • Downloads: 91
    • Rating:
  • For CIO Professionals

    Report:Trends 2014: Indian CMOs' Technology Spending Plans

    CIOs Must Ramp Up Their Marketing Quotient For Effective Collaboration With CMOs

    Forrester, in conjunction with MindForce Research, recently surveyed 101 CMOs in India to understand business and marketing priorities, marketing spending on technology, key tech management and...

    • Downloads: 32
    • Rating:
  • For Marketing Leadership Professionals

    Report:Beyond Marketing: How Mobile Is Transforming McDonald's France

    Use Mobile As The Catalyst For Digital Transformation

    In France, you can order a Big Mac anytime, anywhere on your smartphone, tablet, or desktop and pick it up later at any of 1,200 McDonald's restaurants. But mobile ordering and in-store pick up are...

    • Downloads: 74
  • For Marketing Leadership Professionals

    Report:Mobile Advertising: It's Time To Get Personal

    Dump Your Desktop Approach For Integrated, Individualized Mobile Ads

    Nearly a third of the world's population is equipped with smartphones, and saturation reaches more than two-thirds in major markets like Hong Kong, the UK, and the US. This creates a huge mobile...

    • Downloads: 149
  • For Marketing Leadership Professionals

    Report:Mobile Is The Real Driver For US Social Media Growth

    ForecastView Document

    We recently published the Forrester Research Social Media Forecast, 2014 To 2019 (US). This report discusses how the mobile channel (which includes smartphones and tablets) will be a catalyst for the...

    • Downloads: 11
  • For CIO Professionals

    Report:2014 Technology Imperatives For US Healthcare Insurers

    US Healthcare Payers Are Rocked By A Regulatory Tsunami

    The healthcare payer market is being disrupted by new laws and regulations — especially the Affordable Care Act (ACA). In response to the new regulations, the health insurance industry is...

    • Downloads: 113
    • Comments: 1
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:European Retail Segmentation: Emerging Patterns Of Multitouchpoint Shopping

    Using Forrester's Online Retail Segmentation Data To Understand Multitouchpoint Shopping Behavior Across Europe

    European shoppers are embracing an ever increasing range of new devices and touchpoints across the path to purchase. eBusiness professionals must be prepared for the rise of multitouchpoint shopping....

    • Downloads: 122
  • For Customer Experience Professionals

    Report:The Best And Worst Of Mobile User Experience

    Mobile presents an enormous opportunity to transform the customer experiences for those able to cope with relentless device permutations, demanding human factors, and expectant customers. Those...

    • Downloads: 383
    • Rating:
  • For Marketing Leadership Professionals

    Report:US Mobile Commerce Trends, 2013

    A Global Consumer Technographics® Report

    Mobile continues to be a phenomenon; we're seeing accelerating adoption and greater integration with consumers' lifestyles. The number of unique smartphone subscribers in the US grew by 34 million in...

    • Downloads: 34
  • For eBusiness & Channel Strategy Professionals

    Report:What You Need To Know About Mobile Payments In China

    China has the world's largest mobile phone market, with both smartphone penetration and mobile Internet adoption surging. Online retailers in China are seeing rapid growth of traffic and sales from...

    • Downloads: 111
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile's Trojan Horse: The Messaging Platform

    Engage Customers In Their Mobile Moments — Even If The Moments Aren't Yours

    Companies with a strong mobile user base are going public and being acquired for astounding valuations. Some have no revenue, and you likely haven't heard of most of these companies. You are probably...

    • Downloads: 147
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Define New Metrics For Digital Business Success

    Performance Management: The Digital Business Transformation Playbook

    Digital business has broken traditional metrics. Key performance indicators (KPIs) that measure the success of a single touchpoint fail to inform eBusiness executives of the impact of consumer...

    • Downloads: 681
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Mobile And Tablet Commerce Forecast, 2013 To 2018 (US)

    ForecastView Spreadsheet

    2013 was a clear turning point for mobile commerce (mCommerce) in the US. Retailers are currently undergoing a business model transition similar to the one that occurred almost a decade ago with the...

    • Downloads: 3
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Brief: Mobile Middleware — Right Or Wrong?

    When A Mobile Middleware Solution Makes Sense

    Mobile apps commonly access data stored in corporate systems of record; unfortunately, these systems were not architected for the demands of mobile clients. This creates a need for an interface layer...

    • Downloads: 134
  • For Application Development & Delivery Professionals

    Report:Brief: How TripIt Masters Mobile Moments For Frequent Fliers

    Concur's Travel Organizing App Powerfully Combines Operational Awareness With Mobile Engagement

    Customers' mobile mind shift means they expect service in their immediate context and moment of need. The battle for customers' attention and loyalty will be waged in mobile moments — any time...

    • Downloads: 100
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Mobile Payments Forecast, 2013 To 2018 (US)

    ForecastView Spreadsheet

    While paper and physical charge cards continue to dominate online and offline retail shopping transactions, mobile payments doubled in the last year and will continue to grow at 43% annually through...

    • Downloads: 5
  • For eBusiness & Channel Strategy Professionals

    Report:The Emergence Of Beacons In Retail

    Early Implementations Lack Depth, But Future Integrations Have The Potential To Transform The In-Store Customer Experience

    It is impossible to read retail news today without hearing about another implementation of beacons, a technology based on Bluetooth low energy (BLE) that allows smartphones to interact with sensors...

    • Downloads: 402
    • Rating:
  • For CIO Professionals

    Report:Quick Take: Impressions From Mobile World Congress 2014

    This year's Mobile World Congress (MWC) in Barcelona brought together 80,000 attendees. The event is both the world's largest exhibition for the mobile industry and a conference featuring top...

    • Downloads: 273
    • Rating:
  • For CIO Professionals

    Report:Pioneer Vendors: Personal Cloud

    Unified Interfaces For Personal Cloud Services

    Individuals rely on personal cloud services like Dropbox and Evernote to manage an expanding array of digital content online. As such services proliferate, their users will seek ways to better unify...

    • Downloads: 146