Forrester

For eBusiness & Channel Strategy Professionals

Report:Trends 2013: North American Insurance eBusiness And Channel Strategy

Disruption Drives 12 Trends In Digital Insurance Agendas

There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications...

• Downloads: 50

For eBusiness & Channel Strategy Professionals

Report:How US Consumers Shop On Mobile Devices

Consumers Use Mobile Phones Primarily For In-Store Product Research

Sales remain small on mobile devices, and online retailers are taking a cautious approach to investment in mobile services — for now. In this report, we discuss the size of the US mobile retail...

• Downloads: 169

For CIO Professionals

Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

Benchmark: The CIO's Mobile Engagement Playbook

Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

• Downloads: 117
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For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, China

Asia Pacific Consumer Technographics®

This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, metropolitan Chinese consumers are enthusiastic mobile owners and social...

• Downloads: 17

For eBusiness & Channel Strategy Professionals

Report:Trends 2013: Five Trends Shaping The Next Generation Of North American Digital Banking

In this report we explore five trends that will affect the next generation of digital banking. Rising digital customer expectations, advances in technology, and continued digital disruption threats...

• Downloads: 240

For eBusiness & Channel Strategy Professionals

Report:2013 US Mobile Banking Functionality Rankings

Forrester Evaluates The Four Largest Banks' Retail Mobile Offerings

With customer expectations rising and substantial business at stake, digital banking strategy teams know they need to keep improving their mobile services. This is one of three reports that detail...

• Downloads: 237

For Marketing Leadership Professionals

Report:Global Mobile Behaviors, 2012

Global Consumer Technographics®

In 2012, the majority of consumers in the US, Asia Pacific, Europe, and Latin America owned a mobile phone. However, the ways in which global consumers use their phone varies across countries....

• Downloads: 61

For Marketing Leadership Professionals

Report:The Mobile Mind Shift Index

Measuring And Analyzing The Shift In Consumers' Expectations

Six years into the smartphone transition, customers are making a mobile mind shift. The shifted customer expects that any desired information or service is available on any appropriate device, in...

• Downloads: 358
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For Marketing Leadership Professionals

Report:Profiling Brand-Loyal And Price-Conscious US Consumers

A Technographics® Data Essentials Document

Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

• Downloads: 37

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, Europe

European Consumer Technographics®

This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology behaviors....

• Downloads: 39

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

Asia Pacific Technographics®

For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Downloads: 31

For eBusiness & Channel Strategy Professionals

Report:Mobile Habits Of The Retail Shopper In China

How Mobile Influences Sales In The World's Largest Mobile Phone Market

China, the world's largest mobile phone market, boasts more subscribers than the US by a wide margin, with more than 1 billion mobile subscribers, 202 million of which are 3G subscribers. eBusiness...

• Downloads: 191
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For Marketing Leadership Professionals

Report:US Online Hispanics: A Demographic Overview

North American Technographics®

This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile device...

• Downloads: 61

For CIO Professionals

Report:CIOs: Master The Mobile Banking Imperative

The Mobile Banking Imperative

This report, written for eBusiness and channel strategy professionals, is also relevant to CIOs and other IT leaders. CIOs at every bank face major changes as consumers move their banking activities...

• Downloads: 57

For Customer Experience Professionals

Report:Next In Tech: Indoor Positioning

Indoor Venues Are The Next Frontier For Location-Based Services

Location is a cornerstone of mobile experiences and enables some of the most widely used mobile apps, such as Foursquare and Yelp. Location has also become a new battleground as Apple, Google, and...

• Downloads: 340

For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Insurance In 2013

Landscape: The Mobile Insurance Strategy Playbook

Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial consumer interest in mobile insurance, actual use is...

• Downloads: 535
• Comments: 1
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For Marketing Leadership Professionals

Report:Navigate The Mobile Opportunity With Strategic Partnerships

Landscape: The Mobile Marketing Playbook

This report for interactive marketers describes the mobile marketing landscape. Interactive marketers are finally beginning to take mobile seriously — and discovering how different and more...

• Downloads: 688

For Marketing Leadership Professionals

Report:Understand Immediacy, Simplicity, And Context

Processes: The Mobile Marketing Playbook

This report highlights the key principles of mobile experience that interactive marketers must weave into the process of crafting mobile marketing strategies. More people own smartphones than ever...

• Downloads: 1380
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For eBusiness & Channel Strategy Professionals

Report:US Mobile Payments Forecast, 2013 To 2017

US Mobile Payments Will Reach $90B By 2017

Innovation and competitive disruption in mobile payments continued at an accelerated pace throughout 2012, but consumer adoption lagged behind the industry hype. Over the next five years, US...

• Downloads: 717

For eBusiness & Channel Strategy Professionals

Report:US Mobile Retail Forecast, 2012 To 2017

The rapid growth and ubiquity of smartphones naturally means that a significant portion of Internet activity, including shopping, will migrate to this mobile device. While mobile browsing on retail...

• Downloads: 708
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For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, US

North American Consumer Technographics®

This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada). It provides a generational overview of US consumers'...

• Downloads: 308
• Comments: 3

For Marketing Leadership Professionals

Report:Digital Health Management Needs A Makeover To Broaden Its Consumer Appeal

Forrester Technographics Digital Consumer Community Report

Tracking and managing personal health information — with technology or without — is not a mainstream consumer activity today. There are multiple reasons for this: Consumers lack...

• Downloads: 7

For eBusiness & Channel Strategy Professionals

Report:Mobile Opportunities For Brick-And-Mortar Establishments In Canada

Mobile will fundamentally change consumer behavior in local establishments in the decades to come. It already generates substantial web traffic for consumer-facing companies and is increasingly...

• Downloads: 205

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Mobile Banking Forecast, 2012 To 2017 (EU-7)

ForecastView Spreadsheet

Adoption of mobile banking by individual mobile users in the EU-7 countries of France, Germany, Italy, Netherlands, Spain, Sweden, and UK. The forecast segments the addressable market and...

• Downloads: 5

For Marketing Leadership Professionals

Report:US Young Professionals: A Demographic Overview

North American Technographics®

In this demographic overview, we take a look at US young professionals — an ambitious group that seems to embody the "work hard, play hard" lifestyle. Forrester defines young professionals as...

• Downloads: 65